Raining With Thunder | Make Clients Notice | Need to be a Rainmaker

Managing Real Estate Broker with RE/MAX Executive Realty 104763


Many of us have the “Rainmaker” status on ActiveRain.  Have you thought about the meaning of the word “Rainmaker?” 

A Rainmaker is a person who makes things happen.  He/she is an achiever.  How many of you are Rainmakers?  If you're a team leader, are you responsible for making the phone ring and providing business for your team members?  Are you the Rainmaker for your team members?  That's a huge responsibility!! I’ve been doing that for over 10 years.

If you are not on a team, you are your own Rainmaker.  If you stop marketing, the phone stops ringing, and you're out of business.  Not every individual agent is a Rainmaker.  One needs to be committed to marketing, in order to make the phone ring.  That's a big commitment of time and money. 

Not all agents can make that commitment.  Those are the agents who are candidates for joining a team or working in a conventional office where the office is responsible for making the phone ring.  The split is larger for the office, but the responsibility to market does not exist for that agent. 

When capable agents leave a RE/MAX or a Keller Williams, it's because they do NOT market for business, and the phones have stopped ringing for them.  Not every real estate agent is or wants to be a top producer.  Everyone wants to participate but on a variety of different levels.

We all need to make that commitment to either market or find the right real estate office that will provide marketing for us.  ActiveRain makes life simple for all of us.  Google loves ActiveRain.  My free market analysis posts are most important to my team and our listing inventory.  Those posts are consistently on the first page of a Google search for a variety of keyword phrases searching for listings in my town.

Rainmaker status is a MUST on ActiveRain to make the phone ring.  Rainmaker status within an office and/or team relies on an agent’s successful marketing ability.  On ActiveRain, it’s a no-brainer. Pay the fee!!  Within your office, learn to market and/or become an ActiveRain Rainmaker, and they’ll give you the guidance you need. 

Just another thought for the moment….

Posted by


Barbara Todaro, sales manager of RE/MAX Executive Realty 

Marketing Agent for The Todaro Team

308 W. Central St...suite E

Franklin, MA 02038


Exclusive Marketing Agent for The Todaro Team


             Copyright © 2009 - 2018 Barbara Todaro

                               All Rights Reserved



Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Sean Casey 01/02/2018 10:30 AM
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Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

James Dray thanks.... I hate to see new members express frustration withthe results of their efforts and it's because they are not Rainmakers....

Jan 18, 2017 04:12 AM #18
Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

Long ago, I had the desire to be a rainmaker, but something happened in my life and changed my enthusiam.  I am now content to make it sprinkle, perhaps even drizzle a bit, haha.

Jan 18, 2017 06:26 AM #19
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Hi there Barbara. AR was the best investment we ever made. It has paid for itself in so many, many ways. 

Jan 18, 2017 08:20 AM #20
Gayle Rich-Boxman Fishhawk Lake Real Estate
John L Scott Market Center - Birkenfeld, OR
"Your Local Expert!" 503-755-2905

Barbara, the education ALONE is worth it...as it's ongoing and often free. Not to mention the feeling that you are not alone in your work, there are others who share your successes and your "lessons" in this wonderfully exciting career.


Jan 18, 2017 09:58 AM #21
Carol Williams
U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business. - Wenatchee, WA
"Customized Mentoring & Marketing Services"

Anyone truly serious about their business needs to be a Rainmaker... on and off of ActiveRain.  

Jan 18, 2017 10:49 AM #22
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Although I am a Rainmaker here on AR...not so much in my business. That's the least favorite part of the job for me!

Jan 18, 2017 02:15 PM #23
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

thanks, everyone, for your nice comments.... you're all Rainmakers, here and within your own businesses....

Jan 18, 2017 02:45 PM #24
Mark Don McInnes, Sandpoint
Sandpoint, ID
North Idaho Real Estate - 208-255.6227

Hello Barbara, I did look up the definition for Rainmaker when starting AR.  I liked the sound and the meaning.  It does spur me on from time to time when a little something extra is needed.  M

Jan 18, 2017 02:55 PM #25
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

it's a powerful word.... and I know you're a Rainmaker, Mark Don McInnes, Sandpoint 

Jan 18, 2017 02:57 PM #26
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of Manchester NH's Leading Agents

Well said, when you stop marketing, your phone stops ringing. Is it Sunday night yet Barbara Todaro ?

Jan 18, 2017 03:40 PM #27
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

I hope they win....Pats are favored.... Scott Godzyk 

Jan 18, 2017 03:46 PM #28
Ginny Gorman
RI Real Estate Services ~ 401-529-7849~ RI Waterfront Real Estate - North Kingstown, RI
Homes for Sale in North Kingstown RI and beyond

Barbara Todaro I don't think I would have done as well without becoming an AR rainmaker and meeting all these people that pushed me to up my game...I am going wild with drone photography now & putting others to shame in my area!

Jan 19, 2017 04:53 AM #29
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Ginny Gorman I think that's great...."the eye buys" and that's all you need to say when you're showing samples of your aerial photography....you should splatter that everywhere including your direct mail piece....ONE AERIAL PHOTO and one phrase "the eye buys".... and offer a Free Market Analysis....you'll need to hire someone to sit with your phone and make listing appointments for you!!!!!

Jan 19, 2017 05:11 AM #30
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

It's easy to blame the Brokerage....the market and everyone but yourself in taking responsibility for the "health and well being" of an agent's business...experienced agents who love what they do and show it by doing it well, reap the benefits ...she said to the choir.

Jan 20, 2017 04:33 AM #31
Mark Edwards
East West Communities, Hampton Roads, Virginia - Suffolk, VA
East West Realty

Thanks for the words of wisdom! You are a true industry leader.


Jan 20, 2017 05:29 AM #32
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Barbara Todaro, love the picture of the dollars falling and that is a great point to your blog.  If the phone does not ring, we have a problem.  Good luck with Sunday Game!


Jan 20, 2017 06:20 AM #33
Larry Johnston
Broker, Friends & Neighbors Real Estate and Elkhart County Subdivisions, LLC - Elkhart, IN
Broker,Friends & Neighbors Real Estate, Elkhart,IN

Good morning Barbara Todaro ,  It didn't take me long to decide to be a rainmaker on AR.  A Very nice blog!

Jan 21, 2017 09:18 AM #34
Lou Ludwig
Ludwig & Associates - Boca Raton, FL
Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC


The ActiveRain Rainmaker blogs have a far wider reach and the best way to reach more people.

Good luck and success.

Lou Ludwig

Jan 22, 2017 05:33 PM #35
Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

This is excellent advice to share. Those of us who have been rainmakers for many years fully understand this perspective.

Jan 23, 2017 04:46 AM #36
Melissa Jackson
Citiwide Alliance Realty - Weatherford, TX
Helping You Make The Right Move

Barbara Todaro I needed to read this!  Thanks for reminding me why I paid to become a rainmaker.  Now to start making it pour! 

Feb 16, 2017 10:33 PM #37
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