Marketing Trends to Look Out for in 2017!

Real Estate Agent with Keller Williams - homes for sale - Florida - Gulf - Beach

Each and every year, society makes huge advances in technology and communication, and staying on top of those trends is vital to remain relevant in the real estate industry!  Here are a few hot upcoming trends to keep abreast of in the coming year, so that you can dominate your marketing area.


1. 3D and virtual tours are the wave of the future!  Everywhere I look I see more and more agents moving away from open houses and towards virtual tours.  The possibilities for this technology are only limited by your imagination.  Think about it - you could take virtual tours of dozens of listings over the course of a weekend!  Then, it's simply a matter of scheduling a meeting with your buyers, providing a comfy couch and a nice big TV, and you and your clients can virtually walk around any listing that's caught their eye without the hassle of scheduling showings, driving, and inconveniencing the buyer or seller.  Or, you could put together a nice video package and e-mail it to an out of town investor so they can view all the spectacular rental properties in your area!  It's a great time saving tool, and with the prevelance of buyers doing most of their property searches online, it's only a matter of time before virtual tours are the norm.


2.  Prepare to amp up your social media budget!  Facebook, Twitter, and other social media platforms are a wonderful way to get your listing out in front of a large group of people.  However, these sites are becoming more savvy with regards to marketing revenue, and are starting to catch up with the trend of charging for your advertising.  You can now "boost" your posts on many sites - meaning, for a nominal fee, your advertisement will appear in the sidebars of people's personal pages who have indicated through their search history that they'd be interested in what you're offering.  This can get a little pricey if you try to boost every single listing, but it definitey helps get that property seen by many more potential customers than just those that have liked or visited your page, and prevents your posts from being buried in the deluge of breakfast photos and memes!


3. Targeted marketing!  With the prevelance of sites such as Zillow, Trulia, and, it's nearly impossible to get into the top section of any real estate based Google search.  Instead, many agents are driving towards more targeted marketing toward a certain niche property or customer type to increase their online presence.  Blogging, social media posting, and pretty much anything business related that you do online each day should be tagged with as many specific tags as possible!  Try including your zip code, city name, property type.....anything you think is going to catch an interested customers eye when they type something into their search engine and get overwhelmed with 1.5 million results!  Your goal here is to stand out from the rest, so remember that the more content you put on the web, the more your SEO numbers will go up!


Of course, nobody is saying to give up on our tried and true marketing methods.  There will always be value in the personal touches you provide as an agent!  Phone calls, letters, and customer appreciation events are wonderful ways to stay connected with your client base and gain referrals, but it never hurts to be on top of the hottest new trends as early as possible!





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Diana Dahlberg
1 MONTH REALTY - Kenosha, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

Enjoyed reading this post Joel Jadofsky ... Agree we have to stay up with the trends and at the same time not forget about the marketing efforts of days past.  They still work as well.  The sky is the limit!  Let's just have fun doing whatever we choose to do.

Jan 19, 2017 06:20 PM #6
MaryBeth Mills Muldowney
TradeWinds Realty Group LLC - Braintree, MA
Massachusetts Broker Owner

I really need to get into visual marketing, thank you for a great post!

Jan 19, 2017 06:33 PM #7
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Joel Jadofsky good predictions - though not related to specific market, I know we all need to focus on target marketing. Good news is, my target is my sphere of influence - and it works!

Jan 19, 2017 07:19 PM #8
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

You are on the spot about 3D (and) virtual tours. The technology is now easily obtainable and is within the amount the listing agents are willing to spend - to show the difference from the competition, too.

The technology is now easily obtainable and is within the amount the listing agents are willing to spend - to show the difference from the competition, too.

And my budget for Social Media marketing is going up every year.

Jan 19, 2017 07:21 PM #9
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

And yes, thanks for your contribution to this month's contest.

Wishing you all the best for 2017, Joel Jadofsky.

Jan 19, 2017 07:22 PM #10
John Shipka
3Di FOCUS - Plainfield, IL
Social Media for Real Estate Professionals

Wow, all good points! 3D Virtual Tours are coming but the adoption will take a while (although's latest augmented reality might speed some things up).

So true that social media platforms are making a killing on ads! The sad part is how many real estate professionals are throwing their money at something they really don't understand yet. There is a right way and a wrong way to do it.

You hit the nail on the head with target marketing too! It surprises me how many sales professionals haven't identified their target market and how to hone their message to the audience that fits them best.

Thanks for posting!

Jan 19, 2017 07:24 PM #11
Terry Kraemer
Exceed Realty - Houston, TX
Houston Realtor

I agree, 3d Virtual Tours are definitley going to be important in the coming year and into the future...

Jan 19, 2017 07:54 PM #12
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

Choosing a niche that is not crowded...and may be a bit more golden.

Jan 20, 2017 03:36 AM #13
Stavrula "Sam" Crafa, RNC,GRI, CDPE, PSA
Future Home Realty - Seminole, FL
Providing the integrity and service you deserve.

Great information. Thanks for posting.

Jan 20, 2017 04:25 AM #14
Keller Williams Realty Partners SW - Cooper City, FL
Selling Broward County Homes with Passion!

I've spent most of January researching new avenues for online marketing & couldn't agree more...Good post!

Jan 20, 2017 06:41 AM #15
Elva Branson-Lee
Solid Source Realty GA - Atlanta, GA
CDPE - Atlanta Real Estate & Short Sale Agent

I agree that these are important marketing trends for the coming year, Joel. Congrats on your feature.

Jan 20, 2017 10:35 AM #16
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Specializing in Brookside, Waldo, Prairie Village

It's all about social media now isn't it???  Don't forget the personal touch--quick phone call, email, to say hello to clients!  And snail mail birthday cards!

Jan 20, 2017 11:09 AM #17
Greg Mona
RE/MAX Platinum Living - Scottsdale, AZ
YOUR Local Real Estate and Design Resource in AZ!

Good and informative post Joel Jadofsky.   We have used hi-res virtual tours for years, and the amount of views is usually a rather large number. It's the same reason why we now began to send video messages to prospects versus the normal email message. Those get opened just about 100% of the time, and we all know email messages don't get opened nearly that much.  Some of the "tried and true" methods of advertising still work for us as well, so the main thing is to diversify and stick with what works while not being afraid to try something new.

Jan 20, 2017 01:07 PM #18
John Wiley
Right Move Real Estate Group- EXP Realty - Fort Myers, FL
Lee County, FL Real Estate GRI, SRES,GREEN,PSA

Thanks for sharing some great tips and viewpoint.

I agree that things just do not stay the same. Changes is always going on around us and in us. It is not easy to keep up with those changes in a timely fashion.

Thanks to posts like yours you make out job easier. Our job is to take action.

Jan 20, 2017 01:26 PM #19
Joel Jadofsky
Keller Williams - homes for sale - Florida - Gulf - Beach - Panama City Beach, FL
One of the Top Realtors in Panama City Beach Area

Thank you all for the insightful comments!  One thing never changes, and that's that things will always change!  

Jan 20, 2017 02:13 PM #20
Jerry Lucas
ABC Legal Docs LLC - Colorado Springs, CO
Mobile Notary Colorado Springs, CO Notary Training

It is challenging finding strategies to compete with big companies with large marketing budgets. The popular series of books on Guerrilla Marketing has ideas on how the little guy can compete using different low-cost tactics.

The little guy can move swiftly, knows the local area, has local contacts and relationships, and a local reputation. Good local SEO is important.

David beat giant Goliath with a strategic blow in a vulnerable spot.

Jan 21, 2017 07:14 AM #21
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Great post!  I am planning on adding more $ to my social media budget this year as I've seen how it can work.  First I need to create a landing page on my website or it's not going to be worth the effort.  A plan of action helps get things accomplished!

Jan 21, 2017 06:14 PM #22
Anna Hatridge
Goodson Realty - Farmington, MO
Missouri Realtor with Goodson Realty

Always wise to try new things and stay connected in a manner that makes sense to your clients.

Jan 22, 2017 09:50 AM #23
Thomas J. Nelson, Realtor, ePRO, CRS, RCS-D
Big Block Realty 858.232.8722 - La Jolla, CA
& Host of Postcards From Success Podcast

1. We have been offering 3-D Matterport for over a year now on all our listings.

2. We've been buying ad space on Facebook with mixed results, still experimenting.

3. We've been target marketing our database for 18 years, best results for working by referral!

Jan 23, 2017 08:03 PM #24
Zach Tetley
Nexus Homebuyers - Knoxville, TN
Real Estate Investor In Knoxville

This is an awesome article Joel! Targeted marketing is extremely important. We all want marketing specific to our search terms. Providing that content is crucial!

I came across an article on Buzzfeed that would go along well with yours. You can check it out here:

Feb 24, 2018 07:43 AM #25
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