Content Is King But It Needs to Be Original

Real Estate Broker/Owner with Star View Real Estate CO: II100035296

Are you blogging in hopes of attracting more business? If so, you have probably been hearing the importance of “Content Marketing.” The experts tell us that Google wants to match user searches with relevant, useful content. Google rewards a higher search engine ranking to bloggers or website owners that have lots of useful, relevant content. The higher we rank on searches, the greater number of potential clients we will get. The experts also tell us to include pictures. Most people like articles with pictures better than articles without.One amazing blog post or web page may not be enough to earn the coveted first page rankings. It takes a number of blog posts containing quality content.


Writing Quality Content Takes Time - Don't be Tempted to Plagiarize or Steal Pictures 


Writing quality content for blog posts takes time.  Finding relevant, quality pictures also takes Colorful farm eggs - Each one is different time and/or money. Occasionally, bloggers in their quest to build a quality blog are tempted to take unethical and/or illegal short cuts. Don’t. We should have all learned back in school that you can not plagiarize. You can not copy someone else’s work and present it as your own. Plagiarism is a form of stealing. Likewise, if you use a photograph that you do not own the rights to use, you are stealing. Legally, the correct term may be that you are violating copyright laws. 


All photographs initially belong to the photographer or, in some cases, the photographer’s employer. Just because a photograph is on the Internet, that does not mean that it can be used by anyone for any purpose. The absence of watermarks, copyright symbols or a signature, does not mean that it is free to use. If you do not have the legal right to use a photograph, do not use it. If you purchase the image or find a free source of images, be sure to read the “fine” print to determine how and where the photograph can be used. If you do not know whether you have rights to use a picture that you did not take photograph, don’t use it.  This link  Public Domain Images - What is Allowed and What is Not  provides a lot of good information about what is and is not allowed with public domain images.    Bottom line:  Active Rain does not allow plagiarism or violating image copyrights.  


Active Rain Awards Points for Original Content 

Most of us that are blogging on Active Rain, start out with plans to be blogging for business. (After we become addicted to blogging on Active Rain, our purpose may change somewhat.) Anyway, the Active Rain point system was designed to reward Active Rain members for writing and sharing original content that the members create.   


Content That You Will NOT Get Active Rain Points For 

 Active Rain does not reward points for posts that are basically copying information from other sources even if it is correctly attributed to the source because it is NOT original content.  

  • Information copied from a government website (If you explain or discuss the information, you will get points.)
  • Motivational Quotes
  • Recipes
  • Bible passages 
  • Jokes
  • Information republished from marketing materials
  • Poems
  • Large sections copied from the MLS  

See Active Rain Community Guidelines  It is in the Respect the Active Rain Community Section.  


You can post it, you just won't get points for it because it is not original content.   


Benefits of Good Quality Original Content 


If you are blogging for business, plan to invest the time necessary to research and write your blogs. Original, quality content that will appeal to YOUR prospective clients and/or readers is what you are striving for. Active Rain awards points for original content. Google awards higher search engine rankings to those with original, quality content.   The more people that find your posts, you will have more potential business.  Writing quality posts can also be very rewarding.  So, have fun with it.  


By the way,  Lynn Friedman's 2017 Blog Jumpstart Challenge---enhance-your-personal-best  provided the motivation for this post. 



Sondra Meyer

Horse and Country Property Specialist

Hayden Outdoors, LLC Colorado 


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Patricia Feager
Selling Homes Changing Lives

Sondra Meyer: I was very pleased to see you back on ActiveRain with a Featured Story that is so relevant and very important. I look forward to reading more. 

May you continue to excel in all you do and have successful sales too!

Jan 19, 2017 06:42 PM #30
Diana Dahlberg
1 MONTH REALTY - Kenosha, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

This is such a good post and reminder to everyone posting in the Rain to use "original" content.  Congratulations on the Feature -- well deserved.

Jan 19, 2017 07:05 PM #31
Sondra Meyer:
Star View Real Estate - Colorado Springs, CO
See It. Experience It. Live It.

Thank you all for you comments. You are each correct. I do feel bad for the people that have had their content plagerized or pictures stolen.

Gail, you provided a great suggestion for useful content that can serve multiple purposes when "packaged" differently.

Jan 20, 2017 08:09 AM #32
Carol Williams
U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business. - Wenatchee, WA
"Customized Mentoring & Marketing Services"

I love the reblog feature on AR.  It is so easy to share great content.  It takes nothing away from me to acknowledge someone else's knowledge.  It is ALWAYS appropriate to give credit where credit is due... and can be done easily, even without the reblog feature.

Jan 20, 2017 10:43 AM #33
Steffy Hristova
HomeSmart Elite Group Tempe AZ Tel: 480-966-9353 - Tempe, AZ
Tempe AZ Realtor - Your Home Close to Your Work!

Wonderful post, Sondra. I liked how you have copyrighted your photo. I think I should learn how to do that quickly and easily, so that I can sign my photos. Great food for thought in this article.

Jan 20, 2017 02:20 PM #34
Rose Mary Justice
Synergy Realty Pros - Dandridge, TN
Synergy Realty Pros

Good reminder of how things should be done.

Jan 21, 2017 10:26 AM #35
Jerry Lucas
ABC Legal Docs LLC - Colorado Springs, CO
Mobile Notary Colorado Springs, CO Notary Training

I use Copyscape to find sites that have copied my content. I send an email copyright infringement notice to the webhost provider. The content is removed or the website is taken down. No lawyer needed.

I have reported some AR members for posting content that was not original.

If you steal someone else's property, you are a thief. Why should anyone trust a thief? Remember what they used to do with a horse thief?

Jan 21, 2017 02:32 PM #36
Debbie Laity
Cedaredge Land Company - Cedaredge, CO
Your Real Estate Resource for Delta County, CO

You take a few months off and come out swinging with this featured post. Nice work, and a great post deserving of a feature. 

I hope things are going well. Drop me a line when you have time. 

Jan 21, 2017 06:08 PM #37
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Sondra - basically, original content is a prerequisite for getting AR points. While Google may like it, it is not enough to really work for you. the other very important thing is that it is the information that people are looking for.

Unfortunately, you maybe posting original and good content, but have a very small number of people, who are interested in this information

Jan 21, 2017 08:34 PM #38
Matt Brady
Skyline Home Loans - Del Mar, CA
Lending With Competence And Character

I think you should write a post about not keeping all your eggs in one basket. is that your horse in the photo above your head shot? What a beauty.

Jan 21, 2017 10:12 PM #39
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Sondra Meyer: - The original content is the king - and it's okay if you learn from others on how to write a good post. Make it yours!

And as of now, I still see many posts that are just cut-n-paste from somewhere!

Sad. Isn't it?

Jan 21, 2017 11:01 PM #40
Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

Good Monday morning, Sondra. Have a most productive week.

Jan 23, 2017 04:32 AM #41
Debbie Laity
Cedaredge Land Company - Cedaredge, CO
Your Real Estate Resource for Delta County, CO

Hi, Sondra. I'm just stopping by. I hope things are going well with you. 

Jan 25, 2017 01:49 PM #42
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

I see a lot of agents using services (like keeping matters current) and presenting it as their own because they have a license to use it.  

Jan 27, 2017 07:01 PM #43
Debbie Laity
Cedaredge Land Company - Cedaredge, CO
Your Real Estate Resource for Delta County, CO

Hi, Sondra...I hope you are staying busy. We've hit a bit of a slow period, but it will start rockin again when the weather warms up. 

Jan 28, 2017 06:13 PM #44
Debe Maxwell, CRS | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Wonderful post, Sondra Meyer: Very thorough and detailed and something that should be required reading of ALL new members (and even some old ones)!

Congrats on the well-deserved feature too!

Jan 30, 2017 06:56 PM #45
Lou Ludwig
Ludwig & Associates - Boca Raton, FL
Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC


A much needed post . . . . your information is right on the point.

Good luck  and success.

Lou Ludwig

Feb 10, 2017 07:13 PM #46
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Congratulations on the well deserved feature, Sondra.

I see quotes, recipes and jokes posted all the time, and I myself have done such posts. As long as you add additional original content to go along with them, you will get points. It's the posts where someone has simply placed a copied quote or recipe that shouldn't receive the points.

Feb 11, 2017 12:05 PM #47
Mick Michaud
Distinctly Texas Lifestyle Properties, LLC Office:682/498-3107 - Granbury, TX
Your Texas Lifestyle is Here!

Original, yes.  But make it unique to your location, situation, practice, business, client interests or local attractions. 

Feb 17, 2017 06:19 AM #48
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

Content not put into the proper context is like a voice crying out in the wilderness. Context is what is king.

Feb 17, 2017 11:42 AM #49
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