How To Become The Google Of Real Estate As A New Agent

Reblogger Will Hamm
Real Estate Broker/Owner with Hamm Homes

This is another great blog that Newbies and people like me, need to be reading.

 

Original content by Carol Williams

Are You The OneThe word "Google" has become synonymous with doing an internet search. Whenever you have a question, want information about anything or want to buy something , don't you say "I'm going to Google that"?  This is true even though there are many other search engines available.  

In order to be successful as a real estate agent, I suggest you strive to become the Google of real estate in your market area.  In my observation, there are too many agents in every market.  That's why 87% of new licensees fail and drop out of the business within a couple of years.   In order to survive and thrive in your market, you need to become THE source of information.

To become the Google of real estate agents in your market, whenever people want information about real estate in your town, they need to be able to find you and know you are the agent they need!  


How do you go about making this happen?   You do everything you can think of to become THE best source of information.  

Where do you start?  If I were starting over again, two very important things I would do is:

1. Become totally familiar with the inventory in your market place.  Do this by previewing as many homes as possible each and every week, and make a point of attending the weekly broker tours, if they are held in your area.   This will help you tremendously in pricing homes for sellers and also advising buyers on the value of a home they may be considering making an offer on. The confidence this will give you in dealing with buyers and sellers will be amazing.... priceless!

2. Blog daily.  Blogging has many benefits.  It is one powerful way of disseminating information to prospective clients.  And, you know the adage about the teacher learning as much as the students?   As you blog, you will become more aware of newsworthy items to blog about. You will learn.  You will make an extra effort to learn as much as possible so you have more to write about.  You will want to share what you know on your blog.  

As you build your blog post archive, you will also be improving your search engine rankings.  Over time, this will become a key ingredient to your success. Ideally, and eventually, when people do an internet search about real estate in your market area, your name and website and/or blog will pop up.  You will become the Google within Google.   Lest you think I may not know what I am talking about:  When I was an active agent, blogging daily, I had 7 of the top 10 spots on page one of Google in my market area.  I was THE Google (to the 7th power) over 400 real estate agents (and the nations largest franchises) in my market area.  

Watch for an upcoming series of posts, dealing with ideas for disseminating information to prospective clients... that will make you the Google of agents in your market area.  

Stay tuned...
Carol







"The best way to predict the future is to create it!" -Peter Drucker

Carol Williams: 
The Real Estate Agent's Survival Guide.  

Customized coaching, goal setting and marketing

Ask for a FREE consultation with Carol
TopTeamCarol@gmail.com

 

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Rainmaker
849,226
Sheri Sperry - MCNE®
Coldwell Banker Residential Brokerage - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Will thanks for sharing this I will make a comment.  

FYI - On my actual WP website, the blog actually has a "google" search feature that only searches my website and blogs. I highly reccommend this feature, especially if you have a lot of rich content.  Have a great day.  

Jan 18, 2017 05:07 PM #1
Rainer
111,042
Karen Hellier
Freelance Writer - Big Canoe, GA
Freelance Writer for Professionals, North Georgia

This is great Will. Thanks for the re-blog. I really like the premise behind this. Maybe I can someday become the "Google of freelance writers!" Ha ha!

Jan 18, 2017 05:37 PM #2
Rainmaker
685,897
Hella Mitschke Rothwell
(831) 626-4000 - Honolulu, HI
Hawaii & California Real Estate Broker

We all need to read this, Will Hamm . We get complacent and that's fatal because new agents start up every day with a lot of energy. Blogging is one way that we spread recognition of our services, and at no cost except time.

Jan 18, 2017 10:26 PM #3
Rainmaker
523,003
Nathan Gesner
American West Realty & Management - Cody, WY
Broker / Property Manager

I was just speaking with my wife yesterday about some new strategies we are going to implement. Good share!

Jan 19, 2017 05:58 AM #4
Rainmaker
1,304,462
Amanda S. Davidson
Amanda Davidson Real Estate Group - Alexandria, VA
Alexandria Virginia Homes For Sale

Will, I think all of us can benefit from reading this. With all the competition in the market I think it's important we go hyper-local with our content and truly become experts in our niche. It's a long term investment to blog but, it pays off in the long run.

Jan 19, 2017 06:40 AM #5
Rainmaker
2,552,448
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Sheri Sperry, thanks for point that out on WP website.

Jan 19, 2017 06:52 AM #6
Rainmaker
2,552,448
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Karen Hellier, Freelance love it!!!

Jan 19, 2017 06:53 AM #7
Rainmaker
2,552,448
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Hella, Free is always good.  Make it a great day!

 

Jan 19, 2017 06:54 AM #8
Rainmaker
2,552,448
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hey Nathan Gesner,  Thanks for stopping by and seeing this great blog.

 

Jan 19, 2017 06:55 AM #9
Rainmaker
2,552,448
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Amanda S. Davidson, You are so right about the benefits of blogging.

 

Jan 19, 2017 06:56 AM #10
Rainmaker
1,925,540
Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

Another great reblog!  Carol has some great posts, I need to start following her for sure!

Jan 19, 2017 07:03 AM #11
Rainmaker
917,358
Carol Williams
U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business. - Wenatchee, WA
"Customized Mentoring & Marketing Services"

Thanks so much for the re-blog, Will.  Always appreciate it!  And, I got a new follower... Brian England.  

Jan 19, 2017 07:46 AM #12
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