Solo Agents Need One Website....only ONE!

Real Estate Broker/Owner with Corinne Guest, REALTOR® | Barrington Realty Company License: 471.000044

Likely I might get some resistance to this statement but let me tell you why. I'll assume that you want to spend some of your working time with clients.

The job of a website is to get you business, it's not really good enough to tell clients you have a website. What good is a door if no-one comes to it to look inside?

If you do NOT want to spend any time working on your website then it is only a door, or a place holder. This is the common function of company template websites. It may look good but it does nothing else.

It is known by many here that my website brings me a reasonable % of my business. If I took away past clients and referrals that % is 100. I do not farm in any other manner. That's my choice and one I made a long time ago. Yes I have tried other online lead generators. It lined the companies pockets with money and not mine, not at all.

If you want your website to work, it needs a lot of time spent on it. It should be focused either on a niche or a geographic area that's not too big. The entire eastcoast of Florida is too big. The entire metro area of Chicago or LA or Boston etc. is too big. For big metro areas, select a few areas close to where you live or your office. For suburbs or more rural areas you can go bigger with 3-5 towns or counties. Population density and office density plays a big part here, as does sales in each area.

For niches, for example, active adults or luxury, [there are many other niches], you usually can spread a little wider. If the target area is not big enough you won't get enough clients. If you go too big, you become a generalist. This takes some tweaking and your location is different to everyone elses, so do not look to them and copy!

Real estate is geographic by nature. So if you cover more than one area make sure one is the main focus. The others are add ons. This will help your SEO but don't go wild with the add on areas. Better to focus on one first get your rankings flowing and then add other areas.

Why Solo Agents Need Solo Websites

It's simple. Time. Unless you are going to get help doing it, to do it right takes a lot of hours every week. This is not a set it and forget it campaign.

  • To be a great webmaster you need to become a master of the web.
  • SEO is something you should learn the basics of so when you start or re-start , you don't make mistakes.
  • You must add content relavant to your geo area or niche, continuously. (AR could be your blog location of choice).
  • Decide whether you are going to use AR or your own website/blog. [I have seen huge successes on either.]
  • An IDX is recommended whether you are serving buyers, sellers or both. Sellers want to research.
  • You need to work on backlinks and that is a very big task, a never ending one.
  • You need local photos to use, clipart is not the best anymore. Use for other photos.
  • Long form content is in. 200/300 word posts are OK but you also need to be writing 3,000 word or more posts. Consider 6,000 or even 11,000!
  • Click funnels, you need to learn what they are and use them.
  • Social media, sharing, understanding duplication/rinse/repeat and how when to do it.
  • Keeping up with your local online competition.
  • Monitor your traffic, look for patterns, increases, declines, analyse what's working and what's not.

There's so much more to getting a website to work, taking a course might be worth your investment. Or visit facebook and read Gary Vaynerchuk, Ryan Flether, Russell Brunson, Neil Patel. So much information is available free online.

If any "one" person can do this correctly and in depth enough with more than one website, I'll tell you, well you are not doing enough for each website!

If you are committed it works. Please don't give me the excuse of too many agents to compete with. I swear to God we all have that same issue. Why? Because they are learning and working on their websites and you keep seeing their names. But online there's enough room for so many of us if we focus.

Alternatively you can have someone do the work for you if you want to pay, up to you. Choosing the right platform is also crucial to success. IMHO - Own your own! Thanks and good luck.

Posted by

Corinne Guest

Realtor & Managing Broker
Barrington Realty Company

Call me today 847-363-3686. 

Barrington IL Real Estate


 Realtor and Equal Housing Logo


Re-Blogged 1 time:

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Corinne Guest
Corinne Guest, REALTOR® | Barrington Realty Company - Barrington, IL
Barrington Lifestyles

Sham Reddy Thanks for stopping by, glad you agree 

Eva B. Liland with Century 21 Doug Anderson you got it!

Gary L. Waters, Broker Owner, Waters Realty of Brevard, LLC Quality! Bingo.

Raul Rodriguez Great way of saying it! Love it.


Jan 23, 2017 11:29 AM #40
Corinne Guest
Corinne Guest, REALTOR® | Barrington Realty Company - Barrington, IL
Barrington Lifestyles

Dorie Dillard Thank you and yes, we must understand all we do, then hire it out if desired.

Steven Beam Thank you and well done. Work hard = reward.

Janis Borgueta and some cannot even get the url part right.

Jan 23, 2017 11:32 AM #41
Corinne Guest
Corinne Guest, REALTOR® | Barrington Realty Company - Barrington, IL
Barrington Lifestyles

Richie Alan Naggar and yet some, in fact a lot, do not. Scratching head. No excuse.

Carol Williams Newbie agents need to start asap!

Hannah Williams yes what a great point, it does not have to be perfect. I could waste days on graphics if I allowed myself! No need to.

Jan 23, 2017 11:34 AM #42
Corinne Guest
Corinne Guest, REALTOR® | Barrington Realty Company - Barrington, IL
Barrington Lifestyles

Beth Atalay You go girl!

Kathleen Daniels Glad to hear the very focused niche is beginning to bring rewards! Keep working.....

Mike Bjork Thank you.

Jan 23, 2017 11:36 AM #43
Corinne Guest
Corinne Guest, REALTOR® | Barrington Realty Company - Barrington, IL
Barrington Lifestyles

Nick & Trudy Vandekar Spot on, it's your own business, so treat it that way, website included.

Sheri Sperry - MCNE® Your point about the email is brilliant, I don't understand why many use a brokers domain or even gmail etc.


Jan 23, 2017 11:38 AM #44
Corinne Guest
Corinne Guest, REALTOR® | Barrington Realty Company - Barrington, IL
Barrington Lifestyles

Shirley Coomer Time blocking is something I need to get better at to get everything done!

Melissa E. Spittel I am glad you have your own site, it's the best way to go.

Bill Dandridge Make it happen this week, I am right behind you!

Jan 23, 2017 11:40 AM #45
John Wiley
Right Move Real Estate Group- EXP Realty - Fort Myers, FL
Lee County, FL, ECO Broker, GRI, SRES,GREEN,PSA

Thanks for sharing. Many do not realize the Real Estate is work. Having a website that is useful takes work. Thanks for helping us to work smart.

Jan 23, 2017 05:50 PM #46
Maya Garg
Royal Lepage Signature Realty,Mississauga, Ontario - Mississauga, ON
Moving you Forward.... Buyers, Sellers, Investors

Thanks for giving great advise

Jan 23, 2017 07:20 PM #47
Diana L Faulkner
Romanoff Realty - Alamo Heights, TX
Alamo Heights Homes for Sale - Concierge Service

Corinne, congratulations on the feature!  Well done.  Looking forward to more posts.  Woof Woof to Finley.

Jan 23, 2017 07:47 PM #48
Dörte Engel
RE/MAX Leading Edge - Bowie, MD
ABC - Annapolis, Bowie, Crofton & rest of Maryland

Dear Corinne,

Good point. Niches let you become the go-to person for that specialty.

Jan 23, 2017 08:23 PM #49
Debra Leisek
Bay Realty,Inc Homer Alaska - Homer, AK

this is a great post... and i have bookmarked it. it deserves more time than i can give it right now... thank you!

Jan 24, 2017 12:13 AM #50
Raj Banerjee Walkable Living
Weichert Realtors - Jersey City, NJ
Real Estate Pro. Jersey Girl. Made in India.

Very well put. Too small and too spread out both can end up being a problem.


Jan 24, 2017 06:46 AM #51
Jimmy Williams (352) 874-2354
Classic VI Realty - Mount Dora, FL
Lake and Western Orange County Real Estate Expert!

sound advice...thanks Corrine.

Jan 24, 2017 07:34 AM #52
Fulton Gaylord
Keller Williams Realty - Charlottesville, VA
1st-Time Home Buyer Realtor - Charlottesville, VA

Do one thing and do it well.

Especially since every day of a Realtor's life they get bombarded with promotions and promises of fantastic results with this or that new technological breakthrough.

Jan 24, 2017 08:39 AM #53
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

I agree with you. Having one site is easier to manage, and you can mention  more than one areas of speciality--that's what i do!

Jan 24, 2017 09:51 AM #54
Azmi Alkurd
Better Homes and Gardens Real Estate Lifestyles - Sterling, VA
Residential | Commercial Real Estate Agents

"To be a great webmaster you need to become a master of the web."

I really like this phrase.  I also found the tip to research your competition very useful, and most people don't think about it.

Jan 24, 2017 01:40 PM #55
Lori Cain
eXp Realty - Tulsa, OK
Midtown Tulsa Real Estate Top Producer

You have never steered me wrong Corinne Guest, Managing Broker. Going to have to  investigate click funnels now. Thanks for your continued mentoring!

Jan 24, 2017 02:08 PM #56
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

Great advice.  Thanks for sharing!

Jan 24, 2017 02:39 PM #57
Mick Michaud
Distinctly Texas Lifestyle Properties, LLC Office:682/498-3107 - Granbury, TX
Your Texas Lifestyle is Here!

Possibly.  Time is critical in the operation/maintenance of a website.  This can be farmed out as long as you maintain content control.

Feb 21, 2017 05:44 AM #58
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

I got some very bad advice early on from an SEO person that said I needed to focus of Nashville. That was a mistake. Not only is the competition fierce, I didn't want to work the Nashville market. I had a website with a Nashville name but Franklin content. Silly me.

When I decided to focus on Franklin and got a domain name with that in mind, naysayers told me I'd never have enough business--my focus was too narrow. Last week I took out three different buyers with big budgets; $2.5M, $1.5M and $1M. All website leads. The more narrow our focus, the more successful we can be. To reiterate the movie Field of Dreams: Build it and they will come!

Feb 27, 2017 02:00 PM #59
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