This post in going to be different than my other posts. It's a story really more than a tutorial. I hope my Active Rain followers find something valuable in the story.
For 9 years I worked as a sales manager for some of LA"s top web development companies. I ran sales teams that sold web development and online marketing services. You would think that in all that time I had developed some highly technical skills as it relates to web development.
You would be wrong. I understood how much TIME projects should take. I know enough of the language and tools used by developers to understand when I am talking to someone who knows less than me. So in 2014 when I set out to build my own WordPress website I made a TON of mistakes. Here are SOME of the mistakes I made.
- I used a VERY complicated theme that took up a lot of browser resources (loaded slowish)
- I didn't finalize what content I would be producing until after the website was produced. Sometimes you can get away with that. But I decided I wanted a custom layout for my video's. While possible my theme architecture made it very difficult. ( I was using a preprogrammed product that wasn't programmed for my particular needs)
- I didn't set up my Google tracking tools correctly. (A real no-no for a marketer)
Even though I knew I had made these mistakes it was still surprising to me when I asked my developer to see if he could speed up my website at the end of 2016 and he said the internal programming of the was no longer running efficiently and he wasn't going to re-code the site. So my choices were...keep it as it was which was getting some pretty dismal grades from Google in terms of site efficiencies. OR..Redesign my website two years after the original launch.
In the two years, I have been a somewhat full-time blogger I have come to two important and NEW decisions.
- I want to teach real estate agents online marketing using virtual tools like screen share, webinars, and e-books. This was a departure from the services I provided over the last nine years and changed significantly the kinds of topics it makes sense for me to blog about.
- I am a better VLOGGER than BLOGGER and needed to focus on You Tube content more than written blog posts. This dramatically changes how my website should be laid out.
It was a combination of all of these facts that made me agree almost instantly to a site redesign. Yes, it is costly both in dollars and time. Yes, I just launched the site two years ago.
What should YOU take away from this story?
If you have changed a target market or added some high-end luxury buildings that are a different type of real estate than you were presenting before if your website definitively is NOT meeting its primary objective. I'm going to recommend you try again. And again and again. Because when you finally find the secret sauce it will change the trajectory of your real estate career.
Here are the final details of my project. My website is FAST:
This alone makes it worth the redesign.. I'm going to use a HORRIBLE online marketing tactic.
If you want to see what my website looks like now go here ---> Inbound Real Estate Marketing Website Redesign.
Hope you got a couple of good pieces of info out of this post.