Likely I might get some resistance to this statement but let me tell you why. I'll assume that you want to spend some of your working time with clients.
The job of a website is to get you business, it's not really good enough to tell clients you have a website. What good is a door if no-one comes to it to look inside?
If you do NOT want to spend any time working on your website then it is only a door, or a place holder. This is the common function of company template websites. It may look good but it does nothing else.
It is known by many here that my website brings me a reasonable % of my business. If I took away past clients and referrals that % is 100. I do not farm in any other manner. That's my choice and one I made a long time ago. Yes I have tried other online lead generators. It lined the companies pockets with money and not mine, not at all.
If you want your website to work, it needs a lot of time spent on it. It should be focused either on a niche or a geographic area that's not too big. The entire eastcoast of Florida is too big. The entire metro area of Chicago or LA or Boston etc. is too big. For big metro areas, select a few areas close to where you live or your office. For suburbs or more rural areas you can go bigger with 3-5 towns or counties. Population density and office density plays a big part here, as does sales in each area.
For niches, for example, active adults or luxury, [there are many other niches], you usually can spread a little wider. If the target area is not big enough you won't get enough clients. If you go too big, you become a generalist. This takes some tweaking and your location is different to everyone elses, so do not look to them and copy!
Real estate is geographic by nature. So if you cover more than one area make sure one is the main focus. The others are add ons. This will help your SEO but don't go wild with the add on areas. Better to focus on one first get your rankings flowing and then add other areas.
Why Solo Agents Need Solo Websites
It's simple. Time. Unless you are going to get help doing it, to do it right takes a lot of hours every week. This is not a set it and forget it campaign.
- To be a great webmaster you need to become a master of the web.
- SEO is something you should learn the basics of so when you start or re-start , you don't make mistakes.
- You must add content relavant to your geo area or niche, continuously. (AR could be your blog location of choice).
- Decide whether you are going to use AR or your own website/blog. [I have seen huge successes on either.]
- An IDX is recommended whether you are serving buyers, sellers or both. Sellers want to research.
- You need to work on backlinks and that is a very big task, a never ending one.
- You need local photos to use, clipart is not the best anymore. Use Pixabay.com for other photos.
- Long form content is in. 200/300 word posts are OK but you also need to be writing 3,000 word or more posts. Consider 6,000 or even 11,000!
- Click funnels, you need to learn what they are and use them.
- Social media, sharing, understanding duplication/rinse/repeat and how when to do it.
- Keeping up with your local online competition.
- Monitor your traffic, look for patterns, increases, declines, analyse what's working and what's not.
There's so much more to getting a website to work, taking a course might be worth your investment. Or visit facebook and read Gary Vaynerchuk, Ryan Flether, Russell Brunson, Neil Patel. So much information is available free online.
If any "one" person can do this correctly and in depth enough with more than one website, I'll tell you, well you are not doing enough for each website!
If you are committed it works. Please don't give me the excuse of too many agents to compete with. I swear to God we all have that same issue. Why? Because they are learning and working on their websites and you keep seeing their names. But online there's enough room for so many of us if we focus.
Alternatively you can have someone do the work for you if you want to pay, up to you. Choosing the right platform is also crucial to success. IMHO - Own your own! Thanks and good luck.
Realtor & Managing Broker
Barrington Realty Company
Call me today 847-363-3686.
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