The Three Rs of Realtors: Relationships, Referrals & Reciprocity

Real Estate Broker/Owner with Kristen Correa Real Estate & Reedy Creek Realty Services 0514644

Successful real estate brokerages rely heavily on relationships. referrals and reciprocity. We, as Realtors, do our very best to generate leads, earn the consumer's trust, work diligently to turn buyers and sellers into clients, and, when served well, past clients are a trusted source of repeat business in the future. That's the best part: The relationships made while helping buyers and sellers achieve their goals.

Similarly, we in the real estate sales world, build relationships with other professionals in the industry and, in closing many deals with them over the course of a month, a year, or even many years, we establish trusted referral relationships built on the simple rules of reciprocity. I send someone to you. We work together with a mutual client effectively and efficiently and serve them well. You send someone back to me. And so the cycle goes.

What is the secret sauce?


Action > Words


It's simple: Exceptional customer service = healthy relationships.

1. Positive, can-do and will-do attitude

2. Effective, timely communication

3. Knowledge and counseling of the process of home buying or home selling

4. Knowledge and counseling of the local marketplace

5. Continued support after homeownership

This is the goal at my brokerage firm = establish healthy relationships lasting through decades of RE service where many clients have returned again and again.

Real Estate is my career, my hobby and passion. I'm a lifelong resident and investor in the area I serve, Keller, Texas, and the surrounding cities and suburbs. My goal is to listen to your dream and then hand you the keys to it! I'm Kristen Correa, Broker, and I have 18 agents ready to serve you!

Posted by

Kristen Correa Real Estate

Comments (3)

Bruce Walter
Keller Williams Realty Lafayette/West Lafayette, Indiana - West Lafayette, IN

Kristen, no doubt about it that the result of building positive and professional relationships with our clients will lead to future referrals and return  business.  

That is the focus of our business, not chasing ethereal internet leads.

Jan 23, 2017 02:59 PM
Kristen Correa, Broker

A failure to build relationships = the need for Internet lead gen. It's just a matter of fact. Hope you are well, Bruce and family!

Jan 23, 2017 03:02 PM
Sarah, John Rummage
Benchmark Realty LLC, Nashville TN 615.516.5233 - Nashville, TN
Love Being Realtors® in the Nashville TN Area!

And isn't it fun, and doesn't it make a good life to make friends of clients? 

Jan 23, 2017 03:23 PM
Kristen Correa, Broker

Make new friends, keep the old, one is silver, the other gold. And client friends are a gold mine... (not even counting the money...)

Jan 23, 2017 04:46 PM
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

You had me at Referrals ! Send us your Lancaster, PA homebuyers !!!!!!

Feb 05, 2017 06:16 AM

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