Do’s and Don’ts of Door Knocking for Real Estate Agents

Services for Real Estate Pros with RealSupport Inc.

We often talk about social media, SEO, online reputations and all the technical ways a real estate agent can boost their business. While these are all extremely important, there are traditional marketing practices that agents should consider trying! This is especially true for new agents who must find a way to establish themselves in an already-crowded market.

For example, with new listings being scarce, canvassing your local neighborhoods with door-to-door visits could be worth a try! For the best results, put a plan together first. Know the neighborhoods you intend to walk, and create a reasonable route. Target a couple blocks at a time, rather than making it a marathon. Choose a Saturday or Sunday to walk your route, and time your visits between late mornings and early afternoons.

Here are several do’s and don’ts to follow:

Do obtain any required solicitation permits from your municipality. Also verify if a neighborhood HOA allows door-to-door solicitation. Follow the rules.

Don’t go it alone! Walk your route with a buddy.

Do dress professionally, and wear a name tag. Represent your personal brand in the best possible light.

Do not be pushy. Relax! Your goals should be to meet people, deliver information and build your contact database in the process.

Do have some print materials to hand out, along with your business card.

Do memorize a script, so that you are comfortable introducing yourself. Example: “Hi, I’m Judy, I’ve lived and worked in the area for 6 years. I’m here to tell you about (market news, an upcoming open house, buyers who are looking for homes in the area)”

Ask a couple of questions “Would you be thinking of putting your home on the market sometime this year?” And “Would it be alright if I mailed you future newsletters and stayed in touch?”

Do remember to thank homeowners for their time! “You’ve been so pleasant. Thank you very much, have a good day!”

Don’t overstay your welcome! Keep it short. Remember that your objective is to introduce yourself as the local market expert, and add to your contact database. If someone is interested in a CMA, go ahead and set up an appointment to return!

Need help with creating monthly newsletters and marketing materials? Contact RealSupport today for your personal consultation!

Bonita Breit

Copywriting & Marketing Specialist

RealSupport, Inc.


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Harry F. D'Elia
Real Estate and Beyond, LLC - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

Thanks for sharing your information with us today when it comes to door knocking.

Jan 23, 2017 04:26 PM #1
William Feela
Realtor, Whispering Pines Realty 651-674-5999 No.

There is a art to door knocking.  It is more of an introduction than a sales pitch

Jan 23, 2017 06:07 PM #2
James Dray
Fathom Realty AR LLC - Bentonville, AR
Exceptional Agents, Outstanding Results

This is good, I'm going to use most of it at our next training session next week.

Jan 28, 2017 04:06 AM #3
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

Another might be - After ringing the door bell or knocking , step back , leave them some space between you and their door !

Feb 12, 2017 07:30 AM #4
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