Jeff after living in a home for many years it is very hard to put emotions aside and treat things like a business transaction, BUT no matter how hard it is it has to be done.

Very good advice.  Sellers need to put on another hat when getting ready to sell.  They should enter through the front door and tour the house as a buyer would.

Hi Jeff - This is excellent advice. It's something we tell our sellers all of the time, and now we find ourselves struggling with it as our home is on the market. It's hard to embrace that mindset, as our current experience reminds us, but it's the right approach.

If yoiu are selling a house you have made the detachment that many people hold onto.

Hi Jeff, this is a must read post by every home seller. Once they make the decision to sell, their home becomes a house, I look at it as a business transaction.

I try and differentiate that for my sellers - the difference between house and home. Home is what you MAKE of a house!

Jeff Dowler What an informative post this is.  I think Debe Maxwell summed it up best - "Home is what you make of a house."  

Your ideas of uncluttering and emotional attachment are so important for sellers to understand.  Buyers come in and are looking at the essentials - layout, flooring, kitchens, baths, etc.  They can be easily sidetracked by photos, collections of anything, etc.

Hi Jeff... this is exactly what I tell my sellers... once they decide to sell their home it becomes just a house for sale--basically a commodity that hopefully is special enough for another buyer.

Good morning Jeff Dowler ,

Well said..I always try and tell my sellers we now are marketing a house which is a product to sell and we need to position in the market place as the best buy available at this time.

Jeff

An outstanding post . .  . That's right on the money.

Good luck and success.

Lou Ludwig

Thinking like a seller.  If they don't get it, one great way to get them to do this is to take them to view open houses.  And get them to notice the change in their mindset.  Hopefully, you'll get the "Aha" moment from them.

Good Morning Jeff - you spend time making a house your home and then you have to deconstruct that when you sell.  It is tough to put the emotions aside but necessary to get it sold.

Some of my marketing pieces actually say "It's not your home now, it's a product that must be strategically marketed."

It's so important for sellers to really understand this. Buyer are looking for a home....THEIR home, not yours!

Great post Jeff, love the angle you came from and you put it so very well.

Yes, this is such a great tip. Thinking of our home as a structure can help take the emotion out of the process.

Excellent post Jeff Dowler , I can only remember one house I was eager to leave and even at that I loved the house but I could not wait to get out of the town it was located in.