How Pinterest Generates as much traffic as ALL other marketing efforts

By
Services for Real Estate Pros with Inbound Real Estate Marketing L.L.C.

 

Not kidding. Pinterest by itself generates more traffic to my website than ALL other SEO efforts combined.

 

Keeping this short and sweet. Here is a rough estimate of all of my traditional SEO efforts for inboundrem.

SEO consists of producing content (blog posts). In today's SEO environment you want to produce the BEST piece of content available on the web for the keywords your targeting. So you may need images, graphs, infographics, and video. 

 

Once produced you need to promote your blog post socially in as many places as you can. Here is a short list. 

 

  • Facegroups that are relevant to topic 
  • Google + groups relevant to topic 
  • LinkedIn groups relevant to topic 

You also need to build backlinks to your article which send a different kind of relevance signal to Google. Some examples are a public Active Rain Post. A link from a forum or directory that passes link authority or a blog post comment on a relevant blog post aimed back to your article. There are at least 20-30 other types of link building, but these are simple ones that most realtors could follow and be very successful with. So here are my TRADITIONAL SEO METRICS for inboundrem.com 

 

                                        INBOUNDREM TRADITIONAL SEO EFFORTS

                   I have produced 20+ content pieces spending around 250 hours in total

                                 It takes 5-8 hours PER POST to promote it correctly

                          To date, I get about 50 visitors per month from these efforts

 

I did a post on "The top 50 real estate meme's" of all time which was an experiment following my "Why Pinterest is Worth $1,000,000 to your real estate business post . I supposition that you could drive a large amount of traffic to your website by "pinning" images from a blog post or throughout your website. There are probably other ways as well.      

 

                                    INBOUNDREM's single post focused on utilizing Pinterest

                                          20 hours curating or creating memes

                       15 hours writing the content and uploading images to WordPress

                                          5 hours loading content to Tailwind

                           300-400 Monthly visitors from Google - 400 - 600 from Pinterest.  

 

Here is what my Pinterest account looked like on 11.15 (Launch of Article) 

 

InboundREM Pinterest 11.2015

                                             

 

 Here is what my Pinterest account looked like on 1.24.2017 

 

InboundREM Pinterest 1.24.2017

                       

 

Closing Notable Facts:

 

  • I've only done ONE post that connects to my Pinterest account
  • My Pinterest audience grows on its own with no further work
  • The average PAID real estate meme keyword hovers at around $2.00. That's around 17K in advertising value over 12 months. I spent 60 hours including the time to sent up my Pinterest account. I paid myself $283.00 an hour to do this article. Probably TWICE that since I think my article is the best that's ever been produced on real estate meme's and will eventually hold the top Google Spot.    

 

Summary: 

 

Read my blog post Titled "Why Pinterest is worth $1,000,0000 to your real estate business". It will give you step by step instructions to do what I did. And a year from now you'll have a constantly growing source of real estate website traffic. 

 

 

               

 

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Show All Comments
Rainmaker
1,048,681
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
& Host of Postcards From Success Podcast

Great info but it seems more use Facebook than Pinterest, so would you say you still use advertising on Facebook more or is Pinterset your #1 ad source?

Does the user base in Pinterest respond more than FB?

Over 1.59 Billion on FB vs. 100 million users.

Jan 24, 2017 09:50 PM #1
Rainmaker
1,592,130
Sandy Padula and Norm Padula, JD, GRI
HomeSmart Realty West & Lend Smart Mortgage, Llc. - Carlsbad, CA
Presence, Persistence & Perseverance

Great information, Inbound Real Estate Marketing and using Pinterest more this year is one of my many tasks.

Jan 25, 2017 01:06 PM #2
Rainmaker
3,494,828
Nina Hollander
Coldwell Banker Realty - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

Pinterest has been on my mind for a long time to expand in my social media... thanks for the encouragement.

Mar 18, 2017 10:02 AM #3
Rainmaker
83,921
Robert Newman
Inbound Real Estate Marketing L.L.C. - Buffalo, WY
Creating Enduring Online Marketing Results

Nina Hollander If you DO go that route take a moment and run through the posts I have done on setting up pinterest, getting your first 1000 followers and creating viral pins. So far this has been the best return on time investment of any DIY real estate marketing strategy.

 

 Why should I create image based content? (POST ONE)

Researching competitors to come up with VIRAL meme content. (POST TWO) 

The mechanics of creating a meme. POST THREE

Some ideas on how to create an ORGINAL unplagiarized meme. POST FOUR 

Mar 18, 2017 10:27 AM #4
Ambassador
4,756,423
Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams Fox Cities - Stevens Point, WI
Forestland Experts! 715-204-9671

Thanks Robert, I was reluctant to sign up for Pinterest until Roy Kelley convinced me that it was worthwhile.  Since then I have been very impressed with how much traffic it generates.

Mar 29, 2017 12:45 AM #5
Rainmaker
5,884,292
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

This is good information to share. Every real estate professional should have a Pinterest presence.

Mar 29, 2017 05:15 AM #6
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