Nice Smiles, Fancy Clothes, Luxury Cars, Big Teams, Pretty Websites

Real Estate Broker/Owner with Schulenburg Realty, Inc. IL License #471.009970

Just this morning I was emailed the following question:


"I am wondering what, if any assistance is available to me being a single, first time home buyer. Please contact me via e-mail with options or literature. Thanks!"


While responding it made me wonder if there is more to his question.  With all the information available with a quick Google search, is this person really seeking 'options or literature' or is there something more to the question?  Am I listening or just reading and responding because I only heard his question?


What I've found over and over again is that the real question is:


"I'm desparately seeking a real estate broker I can trust.  There are so many of you out there with nice smiles, fancy clothes, luxury cars, big teams, pretty websites with lots of homes and everyone saying they're the best agent in the area."


Take the time to carefully reach out and try to engage your new 'lead' in a conversation.  Treat him/her like you'd like to be treated; as a fellow human being and not 'just another lead'.  Are you considering their interests as more important than your own?  Or are you all about the bottom line, getting as many leads as you can and moving through them quickly to sift out those that will make you the most money with the least amount of effort?  Is it all about the money?  I get it!  This is our business but business is not just about the bottom line.  The real estate business is about the people we serve.


I hope that as we grow in our real estate careers we grow in our sensitivity towards the people that we serve.  It's not about our big houses but OUR CLIENT's next home.  It's not about our fancy clothes but a place for OUR CLIENT to hang their clothes.  It's not about our luxury cars but a garage for OUR CLIENT to park their car.  It's not about our big teams but a place for OUR CLIENT to grow their family.


Zig Ziglar who lived a long life and had a very successful career said it best; "You will get all you want in life, if you help enough other people get what they want."



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Comments (5)

Mike Frazier
Carousel Realty of Dyer County - Dyersburg, TN
Northwest Tennessee Realtor

Randy, I could not agree more. I too like doing business with people I can trust who are not self serving.

Jan 25, 2017 07:50 AM
Will Nesbitt
Nesbitt Realty at Condo Alexandria - Alexandria, VA
Nesbitt Realty is a family-run brokerage.

Real Estate Broker/Owner with Schulenburg Realty, Inc. IL, around Algonquin, IL, Randy Schulenburg to converse with (630) 377-7725.

Jan 25, 2017 08:36 AM
Randy Schulenburg
Schulenburg Realty, Inc. - Pingree Grove, IL
Schulenburg Realty, Inc.

Absolutely Mike! Trust goes a long way.

Jan 25, 2017 11:07 AM
Randy Schulenburg
Schulenburg Realty, Inc. - Pingree Grove, IL
Schulenburg Realty, Inc.

Thanks Will!  We ARE in a service business and for some reason people do seem to forget that over time.  May we all do well to continue to put our client's needs first . . . and then that Zigism will follow!  Hope you have an awesome year serving your clients real estate needs!

Jan 25, 2017 01:56 PM