A lot of people ask us if they need a personal tagline, a phrase that acts as your unique identifier. The short answer is…yes!
A great tagline should focus on either who you are or what you do. For instance, mine is Branding Agent to Business Stars. At a glance, it tells someone that my profession is Branding, that I am an Agent (representing and guiding someone through a process) and that I work with people in the Business world…who are Stars (the best of the best). Those four little words say a lot, right?
So how do you go about creating an unforgettable brand? The first thing we do when working with any client is to position them in the marketplace (versus their competition). In other words, we look carefully at their ideal customer’s needs and cross reference that with their own unique knowledge, skillsets or attributes (both professionally and personally). Once we determine their position (or point of differentiation), we move forward to create the image and messaging that will be used consistently across multiple marketing platforms to bring their brand to life.
When it comes to great branding and positioning, “You don’t just need people to know that you exist. You need [the right] people to know WHY you exist.” (Please feel free to tweet that quote! @brandfacestar) Your point of differentiation dictates your position, which determines the brand that will be communicated effortlessly through your imaging (photos, elements, logo, etc.) and messaging (bio, mission statement, elevator pitch, etc.). Your personal tagline is an extension of you and a very powerful part of your overall brand.