5 Guidelines for a Successful Facebook Ad Campaign

Real Estate Technology with Homesnap

You hear it from all directions: “Everyone is on Facebook. You need to advertise on Facebook.” The problem with Facebook is that ads end up competing against birthdays, breakups and other ads for your audience’s attention. Your ad must stand out in a busy newsfeed.

Because of their success in grabbing attention, video ads are the hottest thing in the world of advertising right now. Consumers love to watch videos on their smartphones, and research shows that videos enjoy higher engagement and conversions. Making video ads part of your marketing plan is a smart move, especially since others in the real estate industry haven’t widely adopted them yet.

Also, you need to set yourself apart from the competition - social updates and other ads - and compel your target audience to take action in order to run a successful campaign. Follow these five guidelines while using Homesnap’s Facebook video ad creation tool and you’ll be on your way to launching a high-quality, eye-catching campaign that delivers results.

1. Pair your professional ad design with a complementary lead page. The content of the lead page should be in line with your ad. For example, if your ad’s call to action is “Click to receive a free home estimate,” but the lead page says “Sign up for my newsletter,” then you confuse and lose the lead. If consumers aren’t shown what they expect to see, then they won’t convert.

2. Write engaging copy. The video will do the heavy lifting of catching someone’s attention. Then you must draw people in with a message that creates interest and instills confidence. Make consumers curious enough to click, and make them trust you enough to give you their contact information.

3. Target your core zip codes and those you want to expand into. This is pretty self-explanatory, but don’t forget that your copy must also be relevant to the target audience.

4. Max out the Saturation Score. Homesnap Facebook Video Ads use a Saturation Score to measure how much of your audience you will reach during the month as a result of your daily budget allocation. Adjust your daily spend and/or number of zip codes to reach at least 90% of your target market.

5. Call leads within 5 minutes of receipt. Doing this will improve your contact and conversion rates. The longer you wait, the more likely it is that you won’t get in touch or will lose their interest.

Are you ready to create ads that stand out? Try Homesnap Facebook Video Ads for as little as $3 a day and make 2017 your most successful year yet!



Comments (20)

Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

All great suggestions and congratulations on the feature. I love the one about "click" versus "sign up." They both sound like cta's but one is definitely more "forward."

Jan 31, 2017 03:33 AM
Homesnap Pro App

Thank you, Nina!

Jan 31, 2017 07:46 AM
Realty One Group Alliance - San Mateo, CA
Broker Associate & Licensed Architect

Thank you for sharing your guidelines for successful facebook ad campaign.

Jan 31, 2017 04:37 AM
Homesnap Pro App

Our pleasure. Hope you found it helpful.

Jan 31, 2017 07:47 AM
Olga Simoncelli
Veritas Prime, LLC dba Veritas Prime Real Estate - New Fairfield, CT
CONSULTANT, Real Estate Services & Risk Management

Thanks for the tips.

Jan 31, 2017 10:05 AM
Homesnap Pro App

Pleasure! Hope they help with your Facebook marketing.

Jan 31, 2017 12:04 PM
Mike Cooper, Broker VA,WV
Cornerstone Business Group Inc - Winchester, VA
Your Neighborhood Real Estate Sales Pro

Thanks for the great information. I've been looking at Homesnap for a while. It might be time to get more serious about it. 

Jan 31, 2017 05:00 PM
Homesnap Pro App

Our pleasure, Mike. Let us know if you have any questions.

Feb 01, 2017 07:16 AM
John Wiley
Fort Myers, FL
Lee County, FL, ECO Broker, GRI, SRES,GREEN,PSA

Thanks for the tips on Facebook ads. I don't seem to have that mastered.

Jan 31, 2017 06:06 PM
Homesnap Pro App

Happy to help! There are definitely a lot of pieces to the puzzle.

Feb 01, 2017 07:17 AM
Rose Mary Justice
Synergy Realty Pros - Dandridge, TN
Synergy Realty Pros

Good instruction for a facebook campaign.  Thanks for sharing.

Jan 31, 2017 06:25 PM
Homesnap Pro App

Glad you found it helpful!

Feb 01, 2017 07:18 AM
Chris Locke
Acton, CA

Short and to the point.  I like it.

Listen up agents...don't send your traffic from digital ads to the home page of your website.  Match the page with the ad and have a page designed to capture leads (that isn't your home page, folks!).

Jan 31, 2017 08:09 PM
Homesnap Pro App

Yes! You nailed it.

Feb 01, 2017 07:19 AM
Christine Emmick
Freelance Writer - Wall, PA
Woman of many words

This is a well put together piece. Engaging and useful copy is a must.

Jan 31, 2017 08:24 PM
Homesnap Pro App

Thank you, Christine! Glad you found it helpful.

Feb 01, 2017 07:21 AM
John Pusa
Berkshire Hathaway Home Services Crest - Glendale, CA
Your All Time Realtor With Exceptional Service

These are very good tips for a successful Facebook ad campaign.

Jan 31, 2017 09:59 PM
Homesnap Pro App

We're happy you found our tips useful!

Feb 01, 2017 07:23 AM
Mel Ahrens, MBA, Kelly Right Real Estate
Kelly Right Real Estate - Hood River, OR
Customized Choices for your Real Estate Needs

I need all the tips I can get.  Need to improve in this area.

Jan 31, 2017 10:13 PM
Homesnap Pro App

Social media ads are constantly evolving. We'll continue to post useful content to help agents like you stay on top of it all.

Feb 01, 2017 07:27 AM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Homesnap Pro App - somehow I missed it and came here from a re-blog.

Great one as I am working on my new Facebook Ad Campaign.

Jan 31, 2017 10:48 PM
Homesnap Pro App

Glad you were able to find it! Good luck with your ad campaign. We hope it's successful!

Feb 01, 2017 07:28 AM
MichelleCherie Carr Crowe .Just Call. 408-252-8900
Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years

I haven't yet utilized HomeSnap Pro in this way for ads.

Jan 31, 2017 11:04 PM
Homesnap Pro App

We hope you'll give it a try. Let us know if you have any questions. We're here to help!

Feb 01, 2017 07:29 AM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Make the visuals and you can't turn away from but are not over-the-top and it's all about balance.

Jan 31, 2017 11:52 PM
Homesnap Pro App

Agreed! Tapping into people's curiousity is key to stopping them from scrolling past your ad. 

Feb 01, 2017 07:31 AM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Congratulations on the feature! Thank you for the tips on Facebook advertising. Not something I have done yet but we keep hearing more about more about it!

Feb 01, 2017 08:31 AM
Homesnap Pro App

Thank you, Jeff! With almost three-quarters of the U.S. on the platform, it's so easy to reach your audience. Let us know if you give it a try.

Feb 01, 2017 09:26 AM
Brittany Nettles
Keller Williams Realty Center City - Philadelphia, PA
Realtor and Social Media Guru in Philadelphia!

Turnaround time is paramount! Calling leads immediately is great advice... espeically because they're likely NOT expecting it. 

Social media is such an important tool. Great post, friends!

Feb 01, 2017 11:05 AM
Homesnap Pro App

Thanks, Brittany! Definitely agree. Being on the ball creates a great first impression.

Feb 01, 2017 12:51 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

My friends actually trying to improve their engagement with customers through their copy. I'm going to send this to him.

Feb 13, 2017 11:18 PM
Homesnap Pro App

Great! Well-crafted copy is just as important as (if not more than) the graphic that gets someone to stop on the ad in the first place.

Feb 14, 2017 06:56 AM
Merv Edinger & Associates
Remax Nova - Halifax, NS

Thank you for the tips

Apr 14, 2017 04:30 AM

Facebook has three platforms to do marketing, these are the page, group, and ads. Though Facebook page and group are free if you want to use Facebook ads you have to pay a little amount. But Facebook ads can provide more effective marketing then page and groups. Facebook marketing and branding for business

Oct 20, 2017 05:22 PM