Active Rain Readers,
If you didn't tune into my post yesterday, you should read it so that THIS post will make sense.
Today I am going to talk about research. Full disclosure I had a few clues as to what Pinterest users were looking for regarding something that might work for my Real Estate Marketing blog. I decided on meme's because the topic itself centered around photo's and some research using the following tools showed a decent amount of search volume.
- Google Keyword Planner
- Sem Rush Organic Search
- Ahref's "Keyword Idea's
Here is the AHREF's result
Next, I wanted to see HOW pins were being used on websites. So I went to Pinterest and entered in the search I was researching. "Real Estate Memes" I started to click on results, and it QUICKLY became apparent that the majority of the "VIRAL" memes had been created using "meme generators" from the following two sources:
These Meme generation sites tend to use familiar images of movie star's and such and allow you to put a line of text on the TOP and the BOTTOM of the picture.
To be fair while I did comb through thousands of pins there was no REAL way to identify the top 50 memes. At least not using my current set of tools. Those pins I researched yielded recurring IMAGES and PHRASES. "You had me at a need to sell my house" is a phrase. I did a very rough count on what were the most popular. My "Top 50" post reflects the rough sense that these meme's and images are basically what people seemed to be sharing the most of in terms of "Real Estate Memes". The order in which I placed them in my post had a lot more to do with what worked for the story line of the post itself as opposed to actual popularity.
I already had looked at the top Google search results and KNEW that previous lists of MEME's did not exceed 30.
I wanted not only viral Pinterest posts but a VIRAL blog post also so I knew I needed to make a complete post. That's how I settled on both the title and structure of my post "Top 50 Real Estate Memes."
Now that covers the research part. I'll go more in-depth about creating original meme's, but far more importantly I will be sharing some tips for realtors because I already have a good idea of the topics and formats of content that might go viral for Real Estate professionals. That shouldn't stop you from starting to research Pinterest. Here's what you should be looking for as you prepare to read my next post.
- Competitors and THIER boards
- How many re-pins and likes do THEY have
- Are there "AREA" boards that cover your "geo-specific" target like "Denton Tx" or "San Clemente CA."
- Do THESE boards contain any pins that have been shared or liked frequently. If so follow that/those boards. I'll be telling you what you can do with that information in another post.
Thank you for tuning in. Please COMMENT or LIKE this post. It's the only encouragement guys like me get for sharing our hard-won info for free.
PS It's friday. I'll probably take the weekend to work on other things and post on Monday.