When you know you'll need some help, don't wait!

Services for Real Estate Pros with Marte Cliff Copywriting

Avoid disappointment: Whether you need help from a copywriter like me, a graphic designer, a web guru, a stager, a photographer, or any other freelance service provider, don’t wait until the last minute to get in touch!

I’ve lost count of how many times I’ve had to say “Sorry, I can't do that” to someone who needed a real estate bio, a few pages of web copy, a property description for the MLS or a magazine ad, or a customized prospecting letter, simply because they waited too long to ask for help.

disappointed manLast week I had an inquiry from an agent who said she’d been trying to write her own bio, but just couldn’t get it to come out sounding good. She asked how long it would take me to write it for her, and I gave her my standard answer: I ask for a 3-week deadline and then try to be finished within a week or ten days. It doesn’t take that long to write a bio, but there is always other work in line ahead of new projects.

She said “Oh, that won’t work. It was due yesterday.”

This week, an agent told me that she guessed she’d have to try to do it herself because it was due the next day.

Meanwhile, producing a good bio in one day is impossible. Even if I had nothing else to do or was willing to push aside my other clients in order to do a rush job, it simply wouldn’t work.

First, the agents have to fill out my questionnaire so I have some knowledge of their personality and how they work. Most can’t get the questions answered in one day. Then I have to study the answers and read their testimonials. I also read any other bios they may have written, just to get a feel for what they think is most important about their service. Then – an important step - I read through all of it another time or two and think about it before I begin to write.

Even if it was possible, why would you want to hire someone who was available to do your job the minute you called?

Isn't that kind of like seeing an area filled with busy restaurants and choosing the only one with an empty parking lot, just because you can probably get a table right away?

Wouldn’t being instantly available pretty much indicate that they didn’t have any clients? And if that's so – why?

I’ll grant you that new freelancers may fall into that category, but if someone has been in business for a while, and if they’re any good at what they do, they should be too busy to start your project immediately.

Once you’ve gotten help – cooperate!

You’ve asked someone to produce something for you – so be available and responsive when you get questions and when it’s time for your feedback. Whether it’s your bio, graphics, a web design, or anything else that needs your approval, the person working for you needs to hear from you. Don’t make them write to say “Did you get what I sent?”

And - If there’s a deadline to ask for revisions, respect it. We know you’re busy – and so are we.

Finally - If you're planning to leave for a two week vacation and won't have access to your email, let that person know ahead of time. 


Image courtesy of graur razvan ionut at FreeDigitalPhotos.net



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Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good evening Marte Cliff ,

I'm knocked down that someone would expect a turn around that quickly (24 hours)..really..but then again I get those calls can you come over today to tell me what my home is worth? Really???

Jan 27, 2017 04:05 PM #1
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Dorie Dillard It amazes me too, but I guess some people don't realize how much time and thought goes into writing something, or creating a compelling graphic.

Copywriters, and I suppose others, strive to make what we do look effortless - I guess we shouldn't complain when we succeed!

Jan 27, 2017 04:17 PM #2
Anna Banana Kruchten CRB, GRI, WLS
Phoenix Property Shoppe - Phoenix, AZ

Marte some folks are always in 'emergency mode' and they just don't think it out or plan ahead and then the cycle goes on and on....exhausting. Gary is dealing with a guy like this right now and he's happy it's almost done.

Jan 27, 2017 04:31 PM #3
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Anna Banana Kruchten - Yes, when you finish with someone like that you are very happy. Then there are those who wait until past the deadline to ask for revisions - and expect you to drop everything and get them done within a couple of hours.

Jan 27, 2017 04:36 PM #4
Gloria Valvasori, Accredited Senior Agent
REAL Experience | REAL Commitment | REAL Results!

I couldn't imagine living like that... I'm a very organized person and it would drive me crazy leaving things to the last minute.  I do things right away, and often have the task done ahead of the due date... LIke a consumer calling me and they want to see a property right now!

Jan 27, 2017 05:46 PM #5
Chris Ann Cleland
Long and Foster REALTORS®, Gainesville, VA - Bristow, VA
Associate Broker, Bristow, VA

Waiting to the last minute and putting pressure on yourself is one thing.  Waiting to the last minute and expecting someone else to get it done immediately is another.  Unreal.

Jan 27, 2017 06:13 PM #6
Dörte Engel
RE/MAX Leading Edge - Bowie, MD
ABC - Annapolis, Bowie, Crofton & rest of Maryland

Dear Marte,

Even if you know, you can do it, sometimes it is better to ask for help, when you keep running out of those 24 hours each one of us gets per day. 

Jan 27, 2017 07:37 PM #7
Nathan Gesner
American West Realty and Management - Cody, WY
Broker / Property Manager

A little planning goes a long way but so many prefer living by the seat of their pants.

Jan 27, 2017 09:07 PM #8
Michelle Cherie CarrCrowe Just Call...408-252-8900
Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years

I know I've been guilty of this myself-putting it off too long.

Jan 28, 2017 12:09 AM #9
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Hi Marte

What is that saying.... you're failiure to plan does not make it my emergency? Or something like that.

Wise words here, and a great reminder. Waiting until the last minute is not a good excuse for missing a deadline.


Jan 28, 2017 07:28 AM #10
Dick Greenberg
New Paradigm Partners LLC - Fort Collins, CO
Northern Colorado Residential Real Estate

Hi Marte - That's really not so much different from how we work - it it was really easy to sell a house or write an ad, people wouldn't need help. If we're doing it right, there's going to be a process in place to ensure a great result, and those take time and effort.

Jan 28, 2017 12:54 PM #11
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Dick Greenberg Expecting someone to produce a bio, an ad, web copy, or a beautiful graphic in one day is much like someone expecting you to give them the market value of their home before you've even seen it - let alone had time to find the comps and do the calculations. 

Jan 28, 2017 03:43 PM #12
John Wiley
Right Move Real Estate Group- EXP Realty - Fort Myers, FL
Lee County, FL, ECO Broker, GRI, SRES,GREEN,PSA

Well said. Too many people put off important tasks until the last minute and then expect everyone else to drop what they are doing to accommodate their procrastination.


Jan 29, 2017 02:51 PM #13
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