Fresco Community Market in Hermon Gives Back To The Community Everyday

Industry Observer CalBRE #01165532

Fresco Community Market in Hermon

Where Giving Back To The Community is an Everyday Event


Fresco Community Market in Hermon Los Angeles 90042Over the years, I have written about the Fresco Community Market in the Hermon neighborhood of Los Angeles. Why would anyone be interested in a grocery store?   


Well, let me tell you why.  In this post, I would like to share how a business, this particular business, an independent and locally owned grocery store, embraces the surrounding communities while highlighting the power of paying it forward.


Some background:  Fresco Community Market is located at 5914 Monterey Road(at Via Marisol and Avenue 60) in the Hermon neighborhood in the city of Los Angeles 90042.  The store is highly convenient to those in other communities within Northeast Los Angeles especially Monterey Hills, Hermon Los Angeles 90042Highland Park, Garvanza, Montecito Heights, Mount Washington, Eagle Rock and El Sereno as well as the city of South Pasadena just to the north of the store.  


Fresco Community Market opened in February 2011 and features an open loft-like appearance highlighted by organic produce, butchers ready-to-assist, fresh seafood, a deli along with a selection of beer and wine.  The bakery and coffee bar has a community gathering space with free wi-fi.   The staff is particularly friendly.  


The store promotes a giving back to the community spirit on an everyday basis:


Since the store opened there have been many Health Fairs and Health and Wellness Demonstrations in the store as well as participating in events outside in the communities it serves.  Additionally, the “Taste of Fresco” events held throughout the year offer nearby residents the opportunity to talk with vendors and ask questions about the extensive offerings of natural and organic foods plus typically plenty of free samples.  


It has participated in benefits such as “An Evening At Fresco” in 2014 which supported Urban Forester that developed a food recovery program in Los Angeles County  which had a vision to connect untapped food sources to non-profit agencies.  The recoverable food has not expired but is merely fresh food which is moved to make room for newer items.   


In December 2011, when intense wind storms hit the area, many residents were without power.  The lights at Fresco looked like a beacon in the neighborhood and Fresco Community Market offered those who had been affected by the loss of power the opportunity to store food from their freezers at the store free of charge as as was necessary.   



Fresco Community Market Food Trucks


With what began with an occasional visit by a food truck as grown to include two evenings a week with three or four food trucks serving up a variety of tasty selections on Mondays and Thursdays.


Fresco Community Market


Additionally, the store has played a supporting role in film and in print with various advertising, commercials and television series.   


What I find particularly fascinating about the store is how owners Jon Murga and his wife Helena Jubany went to a rather unorthodox place to find some of the store’s employees:  Los Angeles Skid Row and those who were homeless or struggled with addiction.   Jon and Helena are all about doing what’s right.



So if you happen to be live in one of the neighborhoods I mentioned or if you happen to be visiting...I suggest stopping and take a look(and a purchase would be nice too) at Fresco Community Market in Hermon.


And if you are interested to making a move in any of the Northeast Los Angeles communities I mentioned, I can be reached at 818.516.4393 cell. Let's discuss what is important to you.


Published:  January 30, 2017   


Fresco Community Market in Hermon

Where Giving Back To The Community is an Everyday Event



Posted by

Michael Jacobs


CalBRE # 01165532

2065 Huntington Drive

P. O. Box 587

Pasadena, CA 91102

Call/Text:  818.516.4393




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Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Good morning Michael. Amazing story of some very dedicated people in a very competitive grocery market! Enjoy your day!

Jan 30, 2017 05:50 AM #3
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Hi Michael.  The Fresco Community Market in Hermon sure is the type of business that should be supported by all the locals.  We need more businesses like this in the country.

Jan 30, 2017 05:57 AM #4
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Michael Jacobs ,

Wow.. Jon and Helena sure know how to run their business with their heart and sense of purpose. Your shout out to them is impressive and can see why you chose to highlight them!

Jan 30, 2017 06:04 AM #5
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Thank you very much for telling us about the Fresco Community Market, an important resource in this community.

Jan 30, 2017 06:15 AM #6
Amanda S. Davidson
Amanda Davidson Real Estate Group Brokered By eXp Realty - Alexandria, VA
Alexandria Virginia Homes For Sale

Michael, such a great post highlighting the Fresco Community Market in Hermon. I really enjoyed reading and learning more about the market. It would definitely be a place I'd visit regularly if I lived in the area.

Jan 30, 2017 07:09 AM #7
Elizabeth Weintraub Sacramento Realtor Top 1%
RE/MAX Gold - Sacramento, CA
Put 40 years of experience to work for you

Good morning, Michael! Is the Fresco Community Market a cooperative, owned by shareholders? That's what our Sacramento Co-Op is like, and we receive dividends and discounts as a member.

Also, just fyi, I seem to get better seo if I don't link to the keyword I hope to promote.

Jan 30, 2017 08:45 AM #8
Jeffrey DiMuria 321.223.6253 Waves Realty
Waves Realty - Melbourne, FL
Florida Space Coast Homes

Michael, I wish we had Fresco here on the Space Coast of Florida. This is a place I would love!

Jan 30, 2017 08:56 AM #9
Belinda Spillman
Aspen Lane Real Estate Colorful Colorado - Aurora, CO
Colorado Living!

Oh wow.  What a great story.  Don't you wish everyone had the same attitude in our country?  I love that helped the homeless by employing them.  

Jan 30, 2017 10:41 AM #10
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy


That story gave me goose bumps.  What a great example they set.  And if I was closer, I would be one of the loyal customers.  Thank you for sharing...A

Jan 30, 2017 12:20 PM #11
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Thank you very much for your comments on this report for Fresco Community Market in the Hermon neighborhood in the city of Los Angeles.   It's nice to spotlight a small business that is making a difference and turns shopping into something with a bit more meaning.

Elizabeth Weintraub Sacramento Real Estate Agent, Top 1% of Lyon Agents -- no Fresco is not a cooperative.  I remember reading your post on the store in Sacramento and found it to be an intriguing idea and it seems like something that could adapt in our area.  To my knowledge, none exist. 

Thank you the SEO tip -- it's definitely an area I need to improve --- and one on my always growing list of  things to do.  


Jan 30, 2017 12:29 PM #12
Dick Greenberg
New Paradigm Partners LLC - Fort Collins, CO
Northern Colorado Residential Real Estate

Hi Michael - Great shout out to Fresco Community Market. I know you have written about their program in the past - it's an impressive way to give back to the community.

Jan 30, 2017 01:03 PM #13
Ron Marshall
Marshall Enterprises - Saint Michael, MN
Birdhouse Builder Extraordinaire

Michael, I thought I recalled your endorsement of the Fresco Community Market before.  What a great shoutout for some wonderful people who really care about the community, and actually help employ some people who might not have a chance for a steady paycheck!

Jan 30, 2017 01:44 PM #14
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

Sounds like a great store Michael Jacobs , sure wish we had something like that other than the national names

Jan 30, 2017 02:27 PM #15
Lou Ludwig
Ludwig & Associates - Boca Raton, FL
Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC


Fresco Community Market is a great business partner in the community.

Good luck and success.

Lou Ludwig


Jan 30, 2017 07:07 PM #16
Noah Seidenberg
Coldwell Banker - Evanston, IL
Chicagoland and Suburbs (800) 858-7917

What a great story Michael. This is a business that gives back to the community.

Jan 30, 2017 07:32 PM #17
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Michael you have indeed written about this great store many times... and it has been on my list to stop in.... after reading this post I am compelled to actually spend my money and shop there... Let me know which is the best one from the list?:)Endre

Jan 30, 2017 11:31 PM #18
Jim Crawford
Crye-Leike REALTORS® - Atlanta, GA
Jim Crawford Atlanta Best Listing Agents & REALTOR

This local information is so neat to give viewers an insight on what's going on locally in a community.  Thank you for sharing!

Jan 31, 2017 06:49 AM #19
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Thank you very much for stopping by and your comments on this local business.

Endre Barath, Jr. - let me know when you are ready to explore the Eastside?

Jan 31, 2017 08:59 AM #20
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

A great shout out to a remarkable store! What a gift to the community this business is!

Feb 01, 2017 07:33 AM #21
Robert Bob Gilbert
Berkshire Hathaway HomeServices Anderson Properties - Katy, TX
Your Katy TX ( West of Houston) Real Estate Expert

Michael, Wow.. Very impressive performance all the time of giving back to the community  by the Fresco Community Market. They are an example of what community involvement should be. Many organizations can learn from these guys. Good job by you telling everyone what these folks are doing. 

Feb 01, 2017 02:00 PM #22
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Michael Jacobs

Los Angeles Pasadena 818.516.4393
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