A Powerful Rule for Successful Business Relationships
“Here is a simple but powerful rule . . . always give
people more than they expect to get.”
Nelson Boswell, Author
As I see it. . . . . . . .
A Powerful rule for successful business relationships
Customers are not all the same . . . . They are unique as individuals . . . . they also have specific needs . . . . expectations and motivations.
As a professional you have to understand your customers . . . . to successfully service their needs.
Each customer coming into a business relationship with a set of predetermined expectations. They set the bar for what would be an acceptable business relationship for them.
The customer determines what they expect from a business professional . . . . and what a successful business relationship will look like. The customer also sets the bar for what they expect in business services.
To successfully navigate a successful business process . . . . you have to exceed the customer’s expectations.
The first order of a successful business relationship . . . . is you have to know what the customer’s expectations are for the business relationship.
Once you know what your customer’s expectations are . . . . you have to move forward to exceed those expectations.
Failing to meet the customer’s expectation . . . . will lead to an unsuccessful business relationship resulting in no continued business relationship or referrals. Everyone loses in this type of relationship.
When you meet your customer’s expectation you become average in their eyes because . . . . they expect you to meet their expectations. Where there is a weak business relationship . . . . the future business . . . . and referrals become iffy at best.
It’s not until you exceed your customer’s expectations . . . . do you earn the right to potential business opportunities and referrals.
Went you exceed expectations you create a loyal customer . . . . and in this relationship, everyone comes out a winner.
A powerful rule for successful business relationships . . . . is to exceed the customer’s expectation . . . . and turn the experience into a WOW customer service experience.
©2017 Lou Ludwig Success Tips, Sales and Management Consultant Success Coach, Speaker, Trainer and Author