When I first started in Real Estate in 2004, I quickly began to purchase Internet leads. I recall my broker making fun of me, telling me what money I was wasting. This concerned me but I also think it gave me a sense of purpose, as I did not have the money to waste and needed it to work.
Soon after I began to call my leads and discovered the only real trick to Internet leads, you have about 10 seconds to call them or they are all but dead. You may catch a few after another agent drops the ball later down the road but I have found Agents buying leads tend to be hungry and rarely drop that ball, thus it is far more productive to be quick on the dial. I realized that the Internet generation was one of have it now and if they did not hear from you, the were quickly on to the next. I thought about my own experiences with surfing the net and I realized I was the same way.
I started in April 2004, and because of Internet leads (and a whole lot of other work) I was the company's top producer by the Christmas Party outselling 1,500 other Realtors who worked all year. Today I believe the Internet lead market is much more competitive as it has become more mainstream, however I do still believe there is a pile of Gold at the end of that net.