Top 5 Keyword Tools & Why You Need Them
Target Interest and Intent for Success
These days, effective keyword research is an increasingly important skill for anyone who does digital marketeing for their business. How will you be found if you are not using the right keywords and long tail keyword phrases. Not only do you need to know how to develop a good keyword list for PPC and SEO, but smart content marketers use keyword research to find out what topics they should write about and what phrases they should use while writing.
Why Do You Need To Use a Keyword Tool?
Many people who have been in business for a while think they know what the potential buyer is using to search for them online. Sometimes they are right and sometimes they are way off. Very broad keywords, like "real estate" or "Wisconsin Real Estate" will probably not help anyone land on your site. So you must narrow and define these keywords and phrases to what a real person might enter to find your business.
But if you’re reading this, you probably already know how important keyword research is. You’re just here to learn a bit more about locations to do keywords and longtail keyword research. Longtail keywords are really just detailed phrases that someone might use to find your website. Smaller keywords like "city" homes work for some less competitive areas but stink when you have any competition. So if you create a longer phrase, such as "homes for sale in Waukesha WI" your competition is going to be less and your keyword phrase stronger!
There are quite a few great, thorough keyword research websites that you can use. It may just be a matter of which one you are most comfortable with.
TOP 5 KEYWORD TOOLS TO USE:
Google Keyword Planner: Of course most people are familiar with Google Keyword Planner. It's a great place to start but some people have difficulty understanding what features to use or how to use them. It is designed for online advertising (PPC) but works well for keywords and competition too!
The planner can help you serach for new keyword ideas, get actual search volume for a keyword, get forecasts if you are looking at a new keyword and allows you to use "negative" keywords meaning you don't want those words included in the search.
KW Finder: This is a great longtail keyword resarch tool with an easy to use interface. You can see trends, search volume, Cost Per Click (if you are planning to advertise) and the KW Finder also digs deeper into the local keyword results so you can target your market.
Moz's Keyword Explorer: Moz is a well-known social media and marketing service that has recently gone deeper into the Keyword Explorer. In addition to the volume of searches, and the difficulty, this tool also offers relative and clicks and impressions (CPC) from the organic results. It also has the potential to showcase a combination of all keyword metrics to help you prioritize them. The tool draws on Keyword Planner, Google Suggest, and Related Searches.
Keyword Tool: A great starting point if you are just beginning keyword mining. This tool uses Google Autocomplete data to create a database of longtail keywords. When you begin typing a search phrase into Google, it will usually offer suggestions that it believes may be relevant to your search. If your search phrase is in that list - BINGO - you have a great phrase without much effort on your part.
SEMrush: This is probably the most comprehensive keyword research tool available. SEMrush will search for keywords on both Boogle and Bing, gather in-depth information, CPC, trends, volume and number of ad copies. It will also analyze the common keywords found on the top 100 domains for a search term on Google and Bing. Very cool tool!
No matter what Keyword Tool you choose to use, check them out and see what you like and what works best for you. Remember going for the most competitive keywords is not the idea. The idea is to find the well-searched words and phrases that still bring traffic to your site but cost much less in PPC and against the competition.
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