Top 5 Keyword Tools & Why You Need Them

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Top 5 Keyword Tools & Why You Need Them

Target Interest and Intent for Success

These days, effective keyword research is an increasingly important skill for anyone who does digital marketeing for their business. How will you be found if you are not using the right keywords and long tail keyword phrases. Not only do you need to know how to develop a good keyword list for PPC and SEO, but smart content marketers use keyword research to find out what topics they should write about and what phrases they should use while writing.

Why Do You Need To Use a Keyword Tool? 

Research, research, research. 5 tools for keyword researchMany people who have been in business for a while think they know what the potential buyer is using to search for them online. Sometimes they are right and sometimes they are way off. Very broad keywords, like "real estate" or "Wisconsin Real Estate" will probably not help anyone land on your site. So you must narrow and define these keywords and phrases to what a real person might enter to find your business.

But if you’re reading this, you probably already know how important keyword research is. You’re just here to learn a bit more about locations to do keywords and longtail keyword research. Longtail keywords are really just detailed phrases that someone might use to find your website. Smaller keywords like "city" homes work for some less competitive areas but stink when you have any competition. So if you create a longer phrase, such as "homes for sale in Waukesha WI" your competition is going to be less and your keyword phrase stronger!

There are quite a few great, thorough keyword research websites that you can use. It may just be a matter of which one you are most comfortable with.  


Google Keyword Planner:  Of course most people are familiar with Google Keyword Planner. It's a great place to start but some people have difficulty understanding what features to use or how to use them. It is designed for online advertising (PPC) but works well for keywords and competition too!

The planner can help you serach for new keyword ideas, get actual search volume for a keyword, get forecasts if you are looking at a new keyword and allows you to use "negative" keywords meaning you don't want those words included in the search.

KW Finder:  This is a great longtail keyword resarch tool with an easy to use interface. You can see trends, search volume, Cost Per Click (if you are planning to advertise) and the KW Finder also digs deeper into the local keyword results so you can target your market.

Moz's Keyword Explorer:  Moz is a well-known social media and marketing service that has recently gone deeper into the Keyword Explorer. In addition to the volume of searches, and the difficulty, this tool also offers relative  and clicks and impressions (CPC) from the organic results. It also has the potential to showcase a combination of all keyword metrics to help you prioritize them. The tool draws on Keyword Planner, Google Suggest, and Related Searches.

As in construction, you need the right tools for the job. Here are the top 5 keyword planner tools.Keyword Tool:  A great starting point if you are just beginning keyword mining. This tool uses Google Autocomplete data to create a database of longtail keywords. When you begin typing a search phrase into Google, it will usually offer suggestions that it believes may be relevant to your search. If your search phrase is in that list - BINGO - you have a great phrase without much effort on your part. 

SEMrush:  This is probably the most comprehensive keyword research tool available. SEMrush will search for keywords on both Boogle and Bing, gather in-depth information, CPC, trends, volume and number of ad copies. It will also analyze the common keywords found on the top 100 domains for a search term on Google and Bing. Very cool tool!

No matter what Keyword Tool you choose to use, check them out and see what you like and what works best for you. Remember going for the most competitive keywords is not the idea. The idea is to find the well-searched words and phrases that still bring traffic to your site but cost much less in PPC and against the competition.

Another Day, Another Blog!





Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Jason Kardos 01/31/2017 07:30 PM
Real Estate Technology & Tools
real estate
keyword phrases
keyword planner
keyword long tail

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Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

I will be bookmarking this blog so when I'm ready to work on keywords and phrases I'll have this at my fingertips! 

Jan 31, 2017 11:07 PM #6
Michelle Carr-Crowe Just Call 408-252-8900 Top 1%!
Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years

Wow, these are all unfamiliar terms to me-thanks for the news.

Jan 31, 2017 11:11 PM #7
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Thanks Kathy - like most here, I'm bookmarking this! I know I need to pay more attention to keyword research.

Jan 31, 2017 11:12 PM #8
Pam Bieber
Century 21 Sunbelt Realty, Inc. - Saint James City, FL
Broker Associate

Thanks Kathy. Great article with specific details on how to improve keywords. Appreciate the information. I will put this to use!

Feb 01, 2017 03:03 AM #9
Barbara Michaluk
Weichert Realtors | Silver Spring, MD Phone Direct 240-506-2434 - Silver Spring, MD
Top Producing / Full Service REALTOR in Marylan

Thanks for sharing this info. It's a good reminder to consider and include keywords.

Feb 01, 2017 03:19 AM #10
Donna & Larry Johnson
Keller Williams Real Estate - West Chester, PA
Chester & Delaware County

Great stuff! Always good to hear from experts like yourself. I will make sure I bookmark this.

Feb 01, 2017 08:34 AM #11
Noeleen Duffy
Claddagh Florida Properties - Palm Coast, FL

Thanks Kathy for this very useful information!

Feb 01, 2017 10:38 AM #12
Brittany Nettles
Keller Williams Realty Center City - Philadelphia, PA
Realtor and Social Media Guru in Philadelphia!

First, I love your slogan. Second, this is exactly what I needed. I'm just getting into SEO (better late than never), so these platforms help tremendously!

Thanks, Kathy!


Feb 01, 2017 11:07 AM #13
Kathy Goldman
REVA Online | SEO Boost For Real Estate, Social Media Marketing for Real Estate and Real Estate Blogging Expert - Waukesha, WI
Social Media & Marketing for Real Estate

Follow up to everyone:  Bookmarking is good, but don't forget to go back and implement!!! 


And don't forget....If it doesn't make you money, you should be delegating it!

Feb 01, 2017 11:27 AM #14
Kathleen Luiten
Resort and Second-Home Specialist - Princeville, HI
Kauai Luxury Ocean Home Sales

I'm glad i saw this post featured on the AR home page. Thanks for such clear info and useful links!

Feb 01, 2017 11:50 AM #15
Melissa Spittel
Coldwell Banker Residential Brokerage - Westminster, MD
"Achieving Results Together "

Ugh, keywords! So important to use! Thanks for sharing some tools to help us find the right keywords.

Feb 01, 2017 02:49 PM #16

Thanks for sharing, Kathy! This is great information and very helpful!

Feb 02, 2017 07:00 AM #17
Jerry Lucas
ABC Legal Docs LLC - Colorado Springs, CO
Mobile Notary Colorado Springs, CO Notary Training

Thanks for sharing this information.  I have used some of these tools.  I will try the others and compare. I always ask customers how they heard about me and what terms they were searching for online.

Feb 02, 2017 07:19 AM #18
M.C. Dwyer
Century 21 Showcase REALTORs - Felton, CA
Santa Cruz Mountains Property Specialist

Thank you Kathy, for 5 keyword resources. I'm definitely going to benefit from your post! In the SEMrush paragraph did you mean to write "boogle?"

Feb 02, 2017 08:32 AM #19
Greg Mona
Faira Homes Corp - Scottsdale, AZ
Real Estate in the 21st Century!

Thanks for the great and useful information Kathy Goldman!  Will keep this info handy and hope to implement it soon!

Feb 02, 2017 04:31 PM #20
Noel Mayer

Kathy Goldman

Thank you for the great tips and useful information.


Feb 04, 2017 09:49 AM #21
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Obviously you are the go to person to get the best results for keyword searches!


Feb 05, 2017 11:01 AM #22
Beth Bromund
Coldwell Banker Weir Manuel - Rochester, MI
REALTOR (248) 651-3500

You've given me a lot to research.  I've bookmarked this.  Thanks!

Feb 28, 2017 03:11 AM #23
Peter Mohylsky, SoWal Is HOME.
Gulf Place @ 30A - Santa Rosa Beach, FL
Let me help you find your path to the beach.

I forgot about key word research.  Thanks for sharing this information.

Feb 28, 2017 03:29 AM #24
Ivan Palii

Great list, Kathy. Thanks for a lot. I’ve tried some of that tools. Some add to my wishlist.
And I also want suggest two our internal instruments, which most of our colleagues love to use every day.
- Free on page seo checker -
- Free keyword suggestion and research tool -
I'll be happy to know you opinion about that tools.

Apr 12, 2017 07:25 AM #25
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