We Live in a #CrazyHashTagWorld – Do YOU Hashtag?

By
Real Estate Agent with Solutions Real Estate CA DRE #01490977

We Live in a #CrazyHashTagWorld

Do YOU Hashtag?

 

I suspect most here are familiar with hashtags, those key words and phrases preceeded by the # sign. There’s one in the title, although one might argue this is not a particularly useful or meaningful hashtag.

 

Interestingly, while I just came up with that it turns out there are plenty of sightings of #crazyhashtag, but not #crazyhastagworld. Now there will be one!

 

hashtags onlineYou likely know, or perhaps not, that hashtags are used to categorize or identify messages, tweets, updates, photos and videos about a particular topic, say #CarlsbadRealEstate or #HowToBuyAHouse. Some popular hashtags may have hundreds of thousands, or millions, of references, while other are more limited. It’s just like searching for certain keywords on Google.

 

The other cool thing is they are clickable(usually), leading you to other photos, video and article about the same topic. And you can perform searches on them.

 

I started thinking about hashtags the other day after spending a few minutes looking on Instagram, probably the biggest and most popular user of hashtags these days although they are cropping up all over – Facebook, Activerain (not clickable unless you make them so), Pinterest (only clickable in the pin descriptions I think), Google+ and more.

 

It made me wonder…how many hashtags are there out there, give or take a few hundred thousand. Especially when some Instagram photos have a dozen or two.

 

I couldn’t find a specific answer – no surprise – but in the course of my searching I learned a few things.

 

twitterHashtags first became popular on Twitter but the most prolific users of hashtags these days seem to be on Instagram. Did you know that you can have up to 30 different hashtags in Instagram, and that it’s recommended for increased engagement to have 11 or more?

 

That’s not true on Twitter, in part because the 140 character limit won’t allow it  and more the 2 hashtags appears to limit engagement, whereas using 1 or 2 leads to more retweets that tweets without a hashtag. Whoda thought?! I didn't as I violated that rule in my own hashtagging above.

 

Here’s a terrific article on using hashtags that provides lots of tips (you might wonder, should I? Yes, is the vehement answer) on using them on different sites, and the do’s and don’ts. It’s not the same for each site, say Facebook vs. Instagram.

 

If you are interested in a social media campaign there are tools to not only help determine what hashtags to use but how to track them. I would think that using them willy nilly doesn’t make any sense, won’t be beneficial to you, and isn’t very strategic.

 

It also wouldn’t make sense to use a hashtag that is actually used to reference a number of different topics or is so broad that there are millions of references in different contexts. That would defeat the purpose, wouldn’t it?

 

All that said (and I do recommend checking out this article with links to other articles that are relevant to hashtag use and tracking), I’m curious about what others think. Are you using hashtags in any sort of meaningful way? I would think from a branding perspective it could be useful. But you would certainly want to think very carefully about what you are doing, where, why, and what you want to accomplish by using specific hashtags.

 

Personally I think they can make things more difficult to read, especially if they are overused. And some I see just make no sense to me at all. It’s like someone just picked a word and put a # in front. I have to wonder - does using hashtags really help!

 

Maybe I just don’t get it at all, which is very possible! Any thoughts, pro or con??

 

Thanks for reading.

 

#TheSouthernCaliforniaRelocationDude

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  1. Ginger Harper 02/02/2017 05:21 AM
Topic:
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Real Estate Trends
San Diego Realtors®
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jeff dowler
hashtags
how do i use hashtags
reasons to use hashtags

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Rainmaker
316,220
Wayne L. Brown
Franklin Advantage Inc. - Alpine, CA

Interesting post Jeff.  There is so much to know and absorb in today's tech world.........my head is spinning.

Appreciate the insight and information.

Feb 02, 2017 10:31 AM #39
Rainmaker
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Nina Hollander
Coldwell Banker Residential Brokerage - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

Hi Jeff... here's one more thing I need to think about, feel guilty about, make time for. Thanks, pal! 

Feb 02, 2017 11:23 AM #40
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Steffy Hristova
HomeSmart Elite Group Tempe AZ Tel: 480-966-9353 - Tempe, AZ
Tempe AZ Realtor - Your Home Close to Your Work!

Jeff, you raise a question I had been asking myself recently - should I be using hashtags, and if I don't, how is that reducing my potential business from the Internet. No quick answer, usually.

Feb 02, 2017 12:16 PM #41
Rainmaker
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Margaret Goss
Baird & Warner Real Estate - Winnetka, IL
Chicago's North Shore & Winnetka Real Estate

I use them Jeff, but as you said, probably not in a meaningful and planned way. I've saved the article that you've shared and will attempt to get better at this.

Feb 02, 2017 12:48 PM #42
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Anna Banana Kruchten CRB, CRS 602-380-4886
Phoenix Property Shoppe - Phoenix, AZ
Arizona's Top Banana!

Jeff I used them for awhile and then we got away from them.  I can't imagine doing more than just a few of them....and 30+ that seems like way overkill to me. But hey what do I know!  I'm glad you wrote this as I do need to give it serious thought once again.

Feb 02, 2017 04:16 PM #43
Rainmaker
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Steven Nickens
Elite Pacific Properties Maui - Wailea, HI
R(S)GRI ABR, Maui Real Estate Hawaii

Jeff, absolutely where ever I can.  I have been sat down and told by my kids and their friends to step into the future.  It's all part of Social Media.

Feb 02, 2017 04:32 PM #44
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Noah Seidenberg
Coldwell Banker - Evanston, IL
Chicagoland and Suburbs (800) 858-7917

Excellent information Jeff Dowler thank you for sharing this information and article.

Feb 02, 2017 05:56 PM #45
Rainmaker
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Maya Garg
Royal Lepage Signature Realty,Mississauga, Ontario - Mississauga, ON
Moving you Forward.... Buyers, Sellers, Investors

Great information. Thank you

Feb 03, 2017 06:42 AM #46
Rainer
447,825
April Swenson
Coldwell Banker Ocean Shores Brokers - Ocean Shores, WA
CRS and Managing Broker - Ocean Shores Real Estate

To answer your question, yes, I hashtag. But limited...I like to keep it simple. I was actually corrected by someone online that I didn't hashtag my real estate posts. So, I always hashtag my city so when people search Facebook or Twitter, then they'll find my posts.

Feb 03, 2017 07:51 AM #47
Rainmaker
401,223
John Wiley
Right Move Real Estate Group- EXP Realty - Fort Myers, FL
Lee County, FL, ECO Broker, GRI, SRES,GREEN,PSA

I use hashtags on Instagram and have seen my followers grow. I am not using them on other social media as I have read that this turns people off.

Now I am not sure which way to go.

Feb 03, 2017 10:25 AM #48
Rainmaker
299,380
Jim Paulson
Progressive Realty (Boise Idaho) www.Progressive-Realty.info - Boise, ID
Owner,Broker

Hash, I can not confirm or deny if I have used it.  Oh wait, I feel like a Millenial responding after only reading half the title.  I did try to use a # once in an article about hash; however #Hash seamed redundant.  On a more serious note though, I have used # before but not as effectively as I should. #StillLearning

Feb 03, 2017 03:56 PM #49
Rainmaker
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Lou Ludwig
Ludwig & Associates - Boca Raton, FL
Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC

Jeff

Thank you for sharing your insight on the world of hash tags.

Good luck and success.

Lou Ludwig

Feb 04, 2017 06:26 PM #50
Rainmaker
3,247,861
Lou Ludwig
Ludwig & Associates - Boca Raton, FL
Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC

Jeff

Congratulations on the feature for an outstanding post.

Good luck and success.

Lou Ludwig

Feb 04, 2017 06:27 PM #51
Rainmaker
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Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Great post!  I haven't used hashtags much, in FB ads.  And yes, over-using them is not a good thing!

Feb 05, 2017 11:18 AM #52
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Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Thanks James Dray  - maybe some day. I know you are not alone!

And there is a lot to learn about playing, isn't there Harry F. D'Elia ?!

Thanks for stopping by Gita Bantwal 

Beth Bromund  - it's worth learning about. It may not be right for everyone - personal decision.

Here, too Shirley Coomer 

Jeff

Feb 05, 2017 05:38 PM #53
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Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Kat Palmiotti  - well you are getting started and there is nothing wrong with that!

Sham Reddy  - wish we could get your photo to show up when you comment.  But thanks for stopping by!

Jeff

Feb 05, 2017 08:13 PM #54
Ambassador
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Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Ginny Gorman I need to explore some more myself in terms of what works and what does not. Thanks for stopping by!

All good points Paul Antonelli 

Patricia Feager  - are they necessary? Not sure. Do they help? Yes.  It's like anything else on social media - personal decision about what to do and how, but do it well IF you do.

Jeff

Feb 05, 2017 08:16 PM #55
Rainmaker
1,538,011
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

I'll admit - I just don't get it at all. I haven't used them, and probably won't, unless I can figure out how and why. But then - I don't use Twitter or Pinterest either, and rarely visit my Facebook page.

I may be hopeless.

Feb 06, 2017 09:27 AM #56
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Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

I practice the thought of using hastags in moderation, I would rather just write something.

Feb 06, 2017 03:22 PM #57
Rainmaker
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Gary L. Waters Broker Associate, Bucci Realty
Bucci Realty, Inc. - Melbourne, FL
Fifteen Years Experience in Brevard County

Thanks for the information and links. I need to research this as I have neglected the hashtag use in the past. 

Feb 07, 2017 09:12 AM #58
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