What's in Your Localism Post?
I believe Bob Stewart and ActiveRain University have a stellar line-up of courses and templates to teach even the greenest of newbies how to confidently dive into the ocean of blogging.
But after years of writing event-focused localism posts, I'm reconsidering.
Many years ago I wrote a post about an ice skating rink that is set up every winter in a local park. (Ice Skating Rink Acacia Park) Every year I update the post with that year's schedule and most current information.
My phone rang off the hook because of that post. Good, right? Not so good. I received over thirty calls this year from people wanting to know when the ice skating rink was going to be open. I would inform them that I was a Realtor and I had written a post about it, and that the schedule was on the site where they found my number.
Not one of them knew where they'd found the number, not one of them cared that I was a Realtor, but after the first call or two, I made sure I had the schedule handy because people got angry if I didn't know. "But your number is online for the skating rink!" one woman yelled. "What do you mean you don't know the times?"
Have you had similar experiences? Am I missing something obvious? Localism posts are great, but I'm questioning whether yearly events are good for business. Thoughts?
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