Sell homes faster and for a higher price with newspaper advertising
In a recent real estate study, CoreLogic concluded that properties promoted in printed newspapers and online advertising campaigns, sold faster and for higher prices than properties that were advertised online only.
The above analysis, which was based upon 850,000 homes that were listed for sale over two years, clearly showed that advertisements in printed newspapers improved real estate sales outcomes.
When comparing Online+Print to Online Only advertising options; the average success rate was 16% better, the average time on market was 12 days less, and the average sales price was 11% more. Online advertising plus newspaper advertising significantly increased the effectiveness of real estate marketing.
In fact, print outperforms online for delivering targeted real estate advertising. While most perspective home buyers begin their search online, they continue to see properties for sale in their specific plantation or development in their local newspaper. It is this combination of digital and print real estate advertising that supercharges real estate sales.
CoreLogic further indicated, that newspaper marketing and advertising were especially effective in maintaining prices in the market for home buyers who expected to buy within the next 12 months and whose income was more than $100,000.
The way people read newspapers, also contributes to the effectiveness of newspaper real estate advertising. Since newspaper readers enjoy looking at homes that are for sale, it’s very possible to reach potential home buyers who are not yet actively searching for a home.
Here are two more ways in which printed newspapers help get real estate listings noticed and sold:
1. Just Listed Properties. Homes JUST LISTED and advertised in the newspapers is a great way to get both property and agent noticed.
2. Open House Announcements. Open House Advertisements in the newspapers get potential buyers out to look at homes.
While daily papers are good for same day open houses, community papers have a longer shelf life and are great for promoting properties and the agents who list and sell them.
Printed newspapers reach a broader range of prospects, and when combined with online marketing, produce an unbeatable combination for selling homes faster and for higher prices.
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