Good morning, Larry Stoller I'm a fan of print marketing...I complement my print marketing with my online marketing....very powerful.... I have a full page ad in our local monthly newspaper that is mailed to every resident and business in the town ..... 7,650 homes.... 35,000 population....
I do something similar in both the Bluffton Sun and the Hilton Head Sun and I author a real estate column for that 1-2 punch.
Interesting post, I am not familiar with core logic as a source. I do know the local paper does not have much in the way of readership.