Step 1: Google yourself or your business. Sounds pretty standard, but how many of us take the time to do this? After you put in your name or your business name you'll want to do the following:
- Check the places you appear and make sure the information is updated.
- Check the links and make sure they work.
- Email addresses, mailing address, telephone number. All of it needs to be looked at.
- Check your bio or the businesses bio. Do you need to refresh it? Do it once and then copy and paste.
Branding images. Are they all still relevant? Do they send the message you wish to display?
Step 2: Website Audit.
- Time to make sure that website is running the way it's supposed to.
- Check the speed of the website. Here's an easy spot to do that - ThinkWithGoogle.com
- Testimonials. Do you have new ones to add? Can you get rid of some that are really old?
- Make sure your website links are all working. Here's a tool for that - dead link checker.
- Check whether your website is mobile friendly. (I would think it is, but I've learned never to assume in this business.) Here's a tool - Mobile-Friendly test.
Step 3: Social Media Audit. See step 1 on what to specifically check, but do go further with this.
- Check to see that you are utilizing all the platforms you are on? If not, either restrategize, farm it out or get rid of it. Having a dead platform looks REALLY bad in my opinion. Follow-through is everything, right?
- Make a list of your ideal client's attributes. What're their professions, income level, marital status, age and so on? Then decide what platforms you'll run based on that information.
- Facebook stats
- Snapchat stats
- Instagram stats
- LinkedIn stats
- Pinterest stats
- Google + stats
- Twitter stats
Step 4: Marketing budget for paid ads. Good online marketing is no longer free. You pay for your print advertising and you knew it was only a matter of time. Let's get started.
- Choose your monthly budget.
- Choose your platform(s) that you wish to advertise on.
- Choose your goal -
- Website traffic
- Brand awareness
- Listings exposure
- Develop a new farm area
Re-evaluate these goals and targets, and remember you can go after more than one at a time. Want to drive website traffic? Choose either an organic keyword strategy or paid click strategy. Organic keywords will take time, but they don't cost.
Step 5: Original Content Strategy. Developing an original content strategy is key.
- Delegate this job or do it yourself, but do come up with some original content. It will help with the ranking of your website and drive traffic as well.
- Make time to produce and brand the content.
- Take time to think about the image you wish to portray. Try to produce content that speaks to that image.
Well, that's all I have and that's 5 core steps to getting things in order. Guess I feel spring cleaning coming on. Good luck and if you need assistance, you know whom to call. 🙂
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