How to use other bloggers content for SEO.

Services for Real Estate Pros with Inbound Real Estate Marketing L.L.C.

Dear Active Rain,


Wouldn't it be nice if you didn't have to spend a ton of time blogging? Even nicer if you could get some good SEO out of SHARING other people's content? Good news. You can. This post isn't going to be a highly detailed "how to". Instead, I am simply going to point you in the right direction. 

Here are some extremely EASY ways to take EXISTING content and use it yourself while still maintaining SEO value. 


Do you have a favorite blogger that writes in the "7 reasons you need to..." 10 top reasons .." etc ect? If you are familiar with a post of said blogger that has done well socially you can turn a bullet pointed blog into an INFOGRAPHIC.

Here is a link to the top 20 infographic makers.  


All you would need is an image for each bullet point. 30 minutes to an hour and you should have a great piece of content that might even score you a few back links. 


If you have a LONG FORM piece of content you really enjoy then I strong recommend CURATED content. I am going to shamelessly plug my latest blog post for this example.

Many long form blog posts are THOUSANDS of words. Mine is 4210. You can take a small portion of a blog post like: 


I love Jeff Greene. I think he is an AMAZINg real estate investor. I found a snippet about him on one of my favorite blogs. 

"Jeff Greene The 179th richest man in the U.S. Jeff Greene made his money through real estate investment. Perhaps he has something to say on the topic we should listen too. Jeff Greene’s real estate quote?" 


Jeff Greene Top Real Estate Quote


As long as you are neither attempting to take credit for the content AND you have added 20-30% original text curating content is an excellent way to build up both a blog and social channels. 


Last but NOT least you can re-purpose IMAGE heavy content. While it's nice to give an attribution no one will stop you from using their images or infographics. A small introduction talking about what YOU found valuable and you can post a piece of content you KNOW has done will on Instagram, Pinterest or other blogs. 


I will be continuing my five part blog series on creating a viral Pinterest campaign. I just finished up A HUGE Pinterest focused campaign for my own blog. You can check it our here.






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Nathan Gesner
American West Realty and Management - Cody, WY
Broker / Property Manager

This is some great advice, particularly for when someone is in a hurry or having a difficult time thinking up new content.

Feb 06, 2017 08:12 PM #1
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