6 Steps to Building a Successful Real Estate Business

Real Estate Agent with Sellstate Next Generation Realty

Setting up your very own business is no easy task itself. Then building your repute and getting in line with the other successful industry names is an entirely a different story.

So, what is the key to success for a real estate business?

One of the key considerations here is that the business comes from the people. The happier, contented and loyal the customers, the higher the chances of the business to bloom. Follow the Pareto Principle or the 80/20 rule –80% of the revenue is generated by the 20% of the existing customer base.

Therefore, you need to focus on the requirements and needs of the current customers first, in order to succeed. Attracting more customers is important but should never be at the cost of losing the existing customer base. Consistency in services is a very important aspect as well.

So, how can you make your endeavor a success? Here’s a step by step guide for you to put your efforts in the right direction.


1. Position Yourself

First, make a list of your USP, your strengths and the reason of your existence. What is it that you can give to the customers that no other competitor can?

You need to analyze the current opportunities and the edge you have in the market. Usually, real estate businesses differentiate themselves through the following points:

  •  Their expertise.
  •  The experience/number of years in the field.
  • The number of satisfied customers.

Start with your specialty, whatever makes you unique and more attractive in the market. For this, your niche has to go beyond than just simply satisfying the customers. You have to delight them in order to win their loyalty.

2. Know Your Target Audience

You simply cannot tailor your audience around the services you offer. You need to do the exact opposite. Know your audience, their needs, what they ideally want from you and stay updated about all the latest market trends. Also read more about real estate content marketing from experts in the industry.

Knowledge about the segment’s demographics such as the gender, age, occupation and the lifestyles are also essential considerations to look into before devising your business strategy. For an extra advantage, make note of their hobbies, favorite pastimes, and interests to further strengthen the relationship with them.

3. Do Your Homework

You must stay abreast of the latest trends, the ins, and outs, the technological, economic, political and legal impacts associated with the real estate business. You have to be aware of your target audience’s needs and any other requirement, no matter how trivial it may be. The customers today are fully aware of the norms and have the complete knowledge about literally each domain.

One can never get away by giving them the wrong or unsatisfactory information. With so many competitors already in the market, it is far easier to lose your customers than make new ones. Do a market research and keep a tap of the competitors’ activities to stay ahead.

Another thing you can do is look for any flanks left open by the competitors. You can easily create your very own niche in such areas.

4. Promotion and Launch

So, you’re clear about you’re positioning, you know your target audience and you know everything that's in and out in the market as of date – you can now start your business.

You can start up your business immediately, but in order to get the customers, you need to tell them about yourself. How would they ever get to know that you are there to help them with all their real estate needs?

Depending on your budget, you can decide from an array of options for promoting your business. Start with the BTL activities. They require the least expenditure and you can get the attention of much of the audience on the social media platforms. Other materials you can use are the flyers, pamphlets, blogs, open houses, etc.

Other tactics can be to include a few testimonials on the website, stories, organizing and being part of the seminars and other public speaking forums where you can connect and get face-to-face with the potential customers.

5. Focus

Staying focused is the foundation for any business. Pay attention to the customers, give them the due attention and then focus on resolving their issues in the best manner possible.

Give the customers the very best customer service in town. Since this is a service business, the time spent with each customer and the time taken to resolve their problems are very important for building a good relationship with them.

Stick to a timeline to get back to the customers and decrease the wait time on all platforms. Employ a good sales team as well.

6. Customer Relationship Management

Your customers are your top priority. Once you have the business, you have served the customers, you need to push all efforts in retaining them. Keep a check on your database and get it updated on a regular basis.

Stay in touch with your customers even when you are not in business terms with them. A wish on the birthday, a thank you note, etc. are really small gestures but yield huge benefits. It helps you in staying as the top choice whenever they need your services and also in referrals. Referrals are very important in the real estate business and for building the customer base.


The above is just a brief step by step guide to starting your real estate business and adopt the right course of action. There are a number of strategies and you need to follow in order to climb up the ladder.

If your looking to build a successful real estate business read more expert tips to start off with. Stay focused and set the right foundation for your business. You will never have to look back if you have the passion and determination to make your business flourish.


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Joan Cox
Metro Brokers - House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Frederick, great points, and all of us are small business owners and should adhere to many of these tips! 

Feb 07, 2017 12:27 PM #1
John Pusa
Berkshire Hathaway Home Services Crest - Glendale, CA
Your All Time Realtor With Exceptional Service

 These are very good helpful tips to build a successful real estate business.

Feb 07, 2017 02:21 PM #2
Local Realty Service
Sellstate Next Generation Realty - Ocala, FL
Central Florida Real Estate Agent

Thanks Joan and John.. I take great pride in providing information to the public..

Feb 07, 2017 02:28 PM #3
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