What’s Your Action Plan to Crush 2017?

Real Estate Technology with Chime

With the conclusion of Super Bowl 51 and the “official” start of the real estate season now in full swing, I would love to pick your brains and see what your action plans were for 2017?

Here’s what I have in mind. It’s pooled from other influencers and top performers I’ve talked to in the last few months and I want to share with you my thoughts:


Social Media and Branding.

Social media is critical to your business as well as your brand. An inactive Facebook page is just as, if not more, detrimental as no Facebook page. In fact, it has become so ingrained in our society that our leads expect to see the people they work with on social media. Why? Your online presence is the first impression for a lot of your leads. Even if you drive a lot of leads through referrals and offline marketing, chances are people are searching for you online.

Social media can improve your website’s SEO performance (which I mention below), help protect your brand from even your harshest critics, and it can be a perfect recruiting tool for building out your team.

Lastly, don’t focus all of your posts on real estate. Use the 80/20 rule, meaning that 80 percent of your posts should be on topics of interest and 20 percent should relate to your business and listings. Take a look at some local influencers. What are their engagement numbers? Now imagine how many conversations are going on behind the scenes through private and direct messages with leads and new hires.

Who are the influencers you follow and what have you noticed about their strategies?

In addition, if you are tired of running paid social media marketing campaigns, call me or reach out to me today to schedule a free demo and learn more about my lead generation program driven by social intelligence.


Search Engine Optimization.

For those who don’t know, SEO refers to optimizing your website so that it ranks higher in search results based on a keyword search. Each engine uses a different algorithm, and the algorithms are closely held secrets, (in fact, only a handful of people at Google know) but the general principles are going to be the same across the big three: Google, Bing, and Yahoo.

A poorly designed website is no different than a poorly designed store front. In the case of a website, you’re ultimately designing your website to please people as much as you are pleasing the little packets of script (known as bots) which crawl the web and index all the pages they find.

SEO is great for driving organic traffic into your pipeline. By investing in SEO and building your site around those best practices, users who search for a specific keyword, e.g. houston real estate agent, will find your website in the top few spots in their search results. You can hook up a lead capture form integrated into your MLS search function so all that organic traffic is captured as organic leads. Best of all, organic traffic is inherently free. The only costs associated with SEO are optional web design, paid tools, or even consultants.

How many of your leads come from search results? Have you calculated your ROI on SEO?

Also consider using services which build websites for you following strict SEO best practices. Best of all, I'll hook up your IDX feed for you, create lead capture forms, and deliver leads directly to you. Schedule your free demo with me today!


Email marketing.

Email is King. Long live Email! Despite sensationalism looking for easy clicks (I’m looking at you, Cnet), email is not dying. Last year alone, over 215,000,000,000 emails were sent each day! And that’s a 5% increase over 2015.

In Cnet’s defense, it’s entirely plausible to attribute the steady increase in email activity to the now common practice of daily updates and notifications from our social media platforms and abandoned shopping cart reminders. However, there’s a smarter way to leverage email marketing than spraying-and-praying at your lead’s inboxes.

Did you know that leads nurtured through email drip campaigns can see 119% higher click rates, 50% higher conversion rates, and make 47% larger purchases? I’m not joking. Building email templates and structuring those templates into automated drips is the best way to leverage your email marketing efforts. Because email drips are composed of templates, everything is entirely customizable and recyclable, too!

What sort of engagement did you see last year from your cold lead emails?

Also, reach out to me and I'll teach you how to run automated email drip campaigns from your computer and mobile phone.


Back to school.

Your leads questions won’t stop at your local market. In fact, a lot of first time homebuyers come unprepared when it comes to the lending process and mortgages. And sellers are always asking “is now a good time to sell?” What data do you have to backup the seller’s market? What about mortgage rates? What impact would the FHA mortgage premium cuts had on your leads?

It’s important to stay on top of topics just outside of real estate, including finance and housing policies. In addition to answering all those questions, keeping an eye on the market will help you adapt your strategies to any changes. Did you know? International buyers accounted for $87 billion in real estate sales in the last 18 months. First time homebuyers made up 35% of all transactions in 2016, too.

Have you talked to your lender about the best ways to help educate first time homebuyers?


Local data is more powerful than national data.

In a speech at Inman Connect New York earlier this year, Ashton Gustafson, owner of Bishop Realty Group, taught us to “be the expert of your community because local data is more powerful than national data.” Although this is not a call to action to disregard data on a national scale - in fact I highly encourage each and everyone of you to stay in touch with other agents across the country - Ashton’s message really means for us to study the nuances which make each of our communities unique.

Buyers will leverage your insider knowledge and will want to understand factors like school quality, crime rates, age demographics, noise levels, traffic patterns, local taxes (yes, this includes sales tax!), HOA fees, and even building codes for future remodels.

How well do you know your top performing zip codes? 

You can send me your top performing zip codes and I'll give you the tools to covert your leads at unprecedented levels!


Lead generation strategies for 2017.

Anyone can fight over conversion strategies, and in fact, it’s very safe to say entire industries are even built around it. You could build a bank on every agent’s two cents from around the globe on their opinions over sales techniques. But even before the first text, call, or email, how you generate leads will ultimately define your success this year. Strong lead generation strategies will make or break your business.

Crafting copy, approving banners from graphic designers, running Facebook ads, and pouring through analytics is incredibly time consuming. Why waste time generating leads and attending a myriad of lead gen seminars when there’s an automated solution around the corner?

At Chime, we deliver high quality leads generated through our social intelligence algorithm. Best of all, the leads are unique to you. No more Trulia Pro subscriptions. No more scrambling to your inbox to secure Zillow leads. No more seminars.

If you’re ready to convert your own leads delivered fresh daily, let’s chat. Schedule your free demo with me today!


Bonus Offer!

Before you go, all of us from Chime want to give you two free special gifts: A free infographic and an ebook on how to build and run your own real estate team from the ground up!


Chime.me | 888 - 342 - 9698 | info@chime.me

Comments (22)

William Feela
Realtor, Whispering Pines Realty 651-674-5999 No.

I am glad I work a smaller rural area...people are a bit more patient

Feb 08, 2017 09:15 AM
Lisa @ Chime Technologies

Hey William! I lived in Ashland, OR and I loved the change in pace from the city life back in San Francisco. It's such a pleasure working and living in a smaller, more intimate community versus the hustle and bustle of a larger city. 

Feb 08, 2017 11:32 AM
Noel Mayer
Upper Montclair Weichert Realtors - Montclair, NJ

Welcome to ActiveRain thanks you for sharing. Congratulation on your first blog loadedwith information 

Feb 08, 2017 09:45 AM
Lisa @ Chime Technologies

Hey Noel! Thanks for the warm welcome. I'm glad to be apart of the community and I'll be exploring other posts throughout the day 😄

Feb 08, 2017 10:22 AM
Mick Michaud
Distinctly Texas Lifestyle Properties, LLC Office:682/498-3107 - Granbury, TX
Your Texas Lifestyle is Here!

It will be interesting to see how the national chain franchises do regarding this and the adoption by the agents.

Feb 08, 2017 09:49 AM
Lisa @ Chime Technologies

Hey Mick! Totally. We've been active with local Realtor associations and 100+ seat independent brokers but I'm looking forward to seeing how national chains shape their internal strategies going into 2017. At the team level, we've seen adoption on a per-agent basis and their opinions strongly influence other agents from the bottom-up. 

Feb 08, 2017 10:31 AM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I agree with everything except the question part. I might just want to cuddle with 2017 and make it my baby! :) I also gave you a follow for networking purposes.

Feb 08, 2017 11:26 AM
Lisa @ Chime Technologies

Hey Laura! Thanks for the follow 😀 . You should engage with our social team (@ChimeCRM) as well if you're looking for even more networking ...and a few laughs, too. But yes, it's too early to tell how 2017 will go.

There's plenty of speculation concerning the mortgage and greater lender markets to go around, trust me! Often times the best course of action is to stay patient. 

Feb 08, 2017 11:43 AM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Copy and SEO are becoming more intuitive, which I like quite a bit. I think it's all pretty good! Mick Michaud

Feb 08, 2017 11:28 AM
Jean Richer
Keller Williams Realty Inc. - Orléans, ON
Straight Talk on Real Estate

Thanks for the reminder. I am working on getting my e-mail marketing (with video) up and running for 2017.

Feb 08, 2017 12:42 PM
Lisa @ Chime Technologies

No problem! That's why I'm here! You should check out how Kenny Truong with Climb SF tackles his monthly email newsletters to his leads. He really goes above and beyond to build neat infographics. 

Feb 08, 2017 02:18 PM
Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

I hope you get as much as I have from my time here! Welcome to ActiveRain Zachary Foisie! I hope our site benefits you in getting your services out....

Feb 08, 2017 03:55 PM
Lisa @ Chime Technologies

Thanks for the kind words, Paul! I'm here to learn over just broadcasting my services. The community here has been very welcoming :) I've enjoyed digging around and reading what others are publishing. 

Feb 08, 2017 04:01 PM
Marie Waite
Finest Women in Real Estate - Murrieta, CA

We should connect.  I am also preparing our live event on March 1st... I am interested to learn more about your services...  See www.fireuplive.com.

Feb 08, 2017 04:59 PM
Lisa @ Chime Technologies

Hi Marie! I just sent you a direct message. Check your inbox 😀

Feb 08, 2017 05:25 PM
Brittany Nettles
Keller Williams Realty Center City - Philadelphia, PA
Realtor and Social Media Guru in Philadelphia!

Instant gratification - we live in such a hyperconnected world, and while it's doing us justice, it's also doing us a disservice at the same time. We have less and less time to capture attention/clients!

Feb 08, 2017 06:14 PM
Lisa @ Chime Technologies

Hey Brittany! The 'Economy of Attention' is very much alive and well. We worry more about how to grab someone's attention over building meaningfull connections. And we also strive for the quick, one-time sale versus nurturing a potentially high-volume client who could end up purchasing multiple properties or using you as the go-to referral.

In my opinion, the best business development strategy few people leverage is how to turn leads into life long clients. 

Feb 08, 2017 09:36 PM
Bob Crane
Woodland Management Service / Woodland Real Estate, EXP - Stevens Point, WI
Forestland Experts! 715-204-9671

Thanks Zachary, a lot of good information to think about here.

Welcome to Active Rain, looking forward to reading many more of your posts, let me know if there is anything that I can do to help as you get started here.
All the best of success to you.

Feb 08, 2017 11:04 PM
Lisa @ Chime Technologies

Thank you, Bob! I love how warm and engaging the Activerain community. I do have an excellent post on real estate photography written by two professional photographers in the works. If you've ever wanted to get yourself or someone you know into photography, check it out!

Feb 09, 2017 10:57 AM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Zachary Foisie - sounds interesting. Definitely worth a demo. If we address more people at the same time, sure enough to get a few prospects.

Let us connect. Let's see how you find me....

Feb 08, 2017 11:06 PM
Lisa @ Chime Technologies

Hey Praful Thakkar I'll send a direct message you. Check your inbox!

Feb 09, 2017 11:00 AM
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

Insightful post ! Less than 10% of Agents have a written business plan they're held accountable to !!!

Feb 09, 2017 06:42 AM
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Welcome to active rain. Good luck in achieving your goals in 2017.

Feb 09, 2017 10:44 AM
Lisa @ Chime Technologies

Hey Gita! Thanks! I wish you the best of luck in 2017 too!

Feb 10, 2017 11:13 AM
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Zachary welcome to ActiveRain and congratulations on posting your first blog on this site.

Feb 09, 2017 06:29 PM
Lisa @ Chime Technologies

Hey George! Thanks for the warm welcome 😄. I'm glad to be apart of such an awesome community!

Feb 10, 2017 11:12 AM
Sybil Campbell
Fernandina Beach, FL
Referral Agent Amelia Island Florida

Welcome to Active Rain and congrats on your first blog post.  This is a great place to meet and interact with awesome professionals.

Feb 10, 2017 06:26 AM
Lisa @ Chime Technologies

Hey Sybil! Thanks for the warm welcome and I'm happy to join such an active and vibrant community!

Feb 10, 2017 11:13 AM
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Timely post. I'm adding a landing page, creating FB ads targeted in my niche, green real estate.  Focusing on more local leads and more!

Feb 12, 2017 03:01 PM
Lisa @ Chime Technologies

Hey Jan! Glad to hear you're off to a great start. Like I mentioned in my post, one of your best lead nurturing assets is becoming an expert in your market. Also, if you would like someone to run all your lead gen online, we should chat 😀

Feb 12, 2017 09:47 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I could tell you, but then I'd have to make you a partner. Love and light and all the rest!

Feb 17, 2017 10:09 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I'm finding planning to be kind of fun this year! Lots to do! I hope you have a great 2017! Very productive and very prosperous. :)

Feb 21, 2017 07:29 PM
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • GRI • HAFA • PSC Calabasas CA

Great post, Zachary. 

This information is timely as it was a year ago:) 

Apr 05, 2017 09:23 PM