I'm pleased to tell you that Keller Williams, the fourth largest real estate franchise in North America (with 650 offices and 73,000 associates) is now sending their listings to Zillow. If you're a Keller Williams agent, this means that you no longer have to manually upload your listings to Zillow. Instead, they'll come automatically via a listings feed.
From the press release:
"Our agent-centric business model means we are committed to providing our agents with the best marketing platforms possible," said Cary Sylvester, director of technology with the Keller Williams Realty International Service Center. "The Zillow Listings Feed program is a tremendous marketing opportunity for our agents and their sellers. Add to that the fact that two-thirds of Zillow's five million users are in the market to buy or sell now, or plan to within the next one to two years, and our agents are tapping into an audience that needs them."
"We're also proud to say that because of our 'My Listings, My Leads' lead routing philosophy, all the leads generated from our agents' listings on Zillow will go directly to the listing agent for free," added Sylvester.
Zillow now has over 2.2 million listings, and we're proud to have Keller Williams listings among them.