Have You Won An Academy Award? It's Always Showtime in Real Estate!!

By
Managing Real Estate Broker with RE/MAX Executive Realty 104763
https://activerain.com/droplet/4Zv9

There’s value in most of what we do in the real estate business, if it’s done properly.  Open house events are frequently a topic of conversation on ActiveRain. I’m a promoter of the team members providing an open house event every weekend on more than one property.

I’ll begin with the statement “it’s always show time in the real estate business.”  The meaning of that statement refers to handling each task as if it were an “interview” by the potential future client, regardless of whether you’ve ever met that person in the past or not. 

How you handle yourself; how you communicate; and how you present the listing during an open house event will determine the value of that open house event.  I market every open house like I mean it; and the host for every open house carries through with that attitude. 

Keep your head in the business, and assume that every visitor will be a future client.  Your attitude while participating in any real estate task is a reflection of how you will handle your business once it’s yours. 

All of the team members realize that their present actions will determine the results of their future business.  Our open house events are continually “a stage” for us to provide the true meaning of “market like you mean it.”  Open house events are “events” for us. 

We market them prior to the event to direct traffic to them. We market US during the event while promoting the property.  We are frequently contacted after the event with a request for a Market Analysis and/or a request to meet with the caller to discuss seeing other properties. 

Open house events are as powerful as we are focused on securing future business. That future business, on occasion, will consist of the next buyer for the subject property. Yes, we have sold a home because of the open house event.  It’s not frequent, but it has happened. 

One never knows what business will result from an open house event.  One never knows what business will result from a blog post or direct mail marketing or networking.  Any marketing method is as good as the agent’s efforts to make it a worthwhile task. 

Market like you mean it, and you’ll make a score one way or another!! 

Just another thought for the moment, while I sit in front of my pellet stove waiting for the snow storm to end and my workout to begin!!!

Posted by

       

Barbara Todaro, sales manager of RE/MAX Executive Realty 

Marketing Agent for The Todaro Team

308 W. Central St...suite E

Franklin, MA 02038

508-520-9881

www.todarosellsfranklinma.com

Exclusive Marketing Agent for The Todaro Team

 

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Rainmaker
4,468,579
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

I'm a firm believer that anyone can be successful in this business if they work the business properly.... work it like you mean it.... work it as it should be worked.... and it will NEVER feel like work.... I spend every day in this business doing whatever my job description might be.... I love it and it never feels like a real job.... I call it semi-retired because I never go into homes nor do I speak with clients... I don't work... I just enjoy....

Feb 09, 2017 10:04 AM #6
Rainmaker
949,297
Sheri Sperry - MCNE®
Coldwell Banker Residential Brokerage - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

HI Barbara Todaro - An open house done well will bring in the business and get houses sold. I know you have the formula down on this one!

Feb 09, 2017 10:18 AM #7
Rainmaker
4,468,579
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Sheri Sperry - MCNE® when a real estate agent has new construction for a niche, open house events happen consitently until the last home is sold...it's part of the program!!!  and that agent learns how to use each event to the ultimate benefit of everyone including the agent.... 

Feb 09, 2017 10:24 AM #8
Rainmaker
3,914,470
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

 Barbara

Great post.  I agree with you. I love the Award concept. A

Feb 09, 2017 10:32 AM #9
Rainmaker
4,468,579
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

thanks, Ron and Alexandra Seigel (A).... every listing and/or buyer is an award.... it's always showtime....

Feb 09, 2017 10:34 AM #10
Rainmaker
1,623,008
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Barbara - you really have a very hard hitting campaign.  Market like you mean it means to me always being on stage.

Feb 09, 2017 10:54 AM #11
Rainmaker
4,468,579
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Thank you, Grant Schneider everything that team does is "hard hitting".... we work as we market....just like we mean it!!!

Feb 09, 2017 11:01 AM #12
Rainmaker
4,184,252
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

I hope home sellers in your area will read this post and list with you.

Feb 09, 2017 11:49 AM #13
Rainmaker
4,468,579
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

I hope so, too, Gita Bantwal ... wouldn't that be a fun week!!!

Feb 09, 2017 11:51 AM #14
Ambassador
1,310,348
Gayle Rich-Boxman Fishhawk Lake Real Estate
John L Scott Market Center - Birkenfeld, OR
"Your Local Expert!" 503-755-2905

Barbara, love and passion ring true when potential clients are around us. It feels "real" and who wants fake, when they can have the real deal? Seriously?! 

Feb 09, 2017 05:43 PM #15
Ambassador
1,310,348
Gayle Rich-Boxman Fishhawk Lake Real Estate
John L Scott Market Center - Birkenfeld, OR
"Your Local Expert!" 503-755-2905

I'd like to add that I did film work, tv and all kinds of theatre, etc. When someone is "acting" and not truly what we call "in the moment", people can TELL. They may not be able to put their finger on it, but their instincts still tell them this doesn't feel right. It doesn't ring true, as I said in my former comment. There's such a difference!!! 

Feb 09, 2017 05:45 PM #16
Rainmaker
2,860,895
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

We are on stage 24 / 7 and if we are different in person from the Internet persona we try to project people will notice... just like how we answer the phone tells a story if we answer the phone:) Happy Award Season, Endre

Feb 09, 2017 10:40 PM #17
Rainmaker
2,886,764
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

You never know who walks thru the door at an open house that can mean a string of transactions in the future !

Feb 10, 2017 03:32 AM #18
Ambassador
2,996,832
Chris Ann Cleland
Long and Foster REALTORS®, Gainesville, VA - Bristow, VA
Associate Broker, Bristow, VA

Open houses can still generate a lot of business when the agent "markets like they mean it."  Love that.

Feb 10, 2017 09:37 AM #19
Rainmaker
2,970,911
Michael Jacobs
Coldwell Banker Residential Brokerage - Pasadena, CA
Los Angeles Pasadena Area Real Estate 818.516.4393

Hi Barbara -- an award-worthy post.  I also use the word event with open houses. The behind-the-scenes activity and proper preparation as well as being on stage with the right attitude is so important to success.   Lights - Camera - Action.     

Feb 11, 2017 07:12 AM #20
Rainmaker
4,468,579
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

thank you, Michael Jacobs ..."lights- Camera- Action"....you know damn well you'll see that again!!!!

Feb 11, 2017 09:09 AM #21
Rainmaker
2,970,911
Michael Jacobs
Coldwell Banker Residential Brokerage - Pasadena, CA
Los Angeles Pasadena Area Real Estate 818.516.4393

Hi Barbara -- and I'm sure it will be another BLOCKBUSTER of a post too.   

Feb 11, 2017 09:22 AM #22
Ambassador
1,755,165
Hannah Williams
Re/Max Eastern inc. - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-953-8818

Barbara Todaro  Wonderful post !  Even when we show a house we are on stage !

Feb 12, 2017 10:48 AM #23
Rainer
258,179
Mick Michaud
Distinctly Texas Lifestyle Properties, LLC Office:682/498-3107 - Granbury, TX
Your Texas Lifestyle is Here!

Market like you mean it.  Love it. 

 

Feb 12, 2017 05:46 PM #24
Rainmaker
2,009,883
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Very powerful information and wise advice from the Queen of Marketing!

Feb 13, 2017 10:59 AM #25
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