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ActiveRain Welcomes BlueRoof360 to the Family

Real Estate Technology with ActiveRain

Today, ActiveRain owner Ben Kinney finalized and announced the purchase of BlueRoof360, a bleeding edge IDX website platform that left me speechless and nodding my head the first time I saw the technology.

(ok, that's not entirely true. I am rarely speechless. But watching BlueRoof360 CEO Jarad Hull demo the technology their team built, my mind was certainly spinning with the possibilities....and they are all good)

Inman has the story, (please note, at this time the article is behind Inman's pay wall) we'd love if you would head over there, read some of the details and leave a comment with your thoughts and/or support.

One of the exciting things about this acquisition for me, is that it gives us a great opportunity to bring more value to the ActiveRain community and especially our Rainmaker members. Over the next few months, our Rainmakers, the people who have supported us, in many cases for years, will have an opportunity to get massive value for being so supportive. 

Adding the Blueroof360 IDX product to the Ben Kinney Companies stable of technology products brings us one step closer to creating an end to end solution for real estate agents to be able to market, manage and grow their business all from one single spot. 

I've had a chance to sit with Ben or many occassions over the last couple of months and to really digest his full vision for building tools that help real estate agents generate more leads, be more productive, and at the end of the day, have a better life. Each time we do this, I leave even more convinced that his vision will become a reality. And that reality will have lots of positive implications for every ActiveRain member, and especially our Rainmakers.

Hang on folks, the next few months are going to be fun!


Posted by

Bob Stewart


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Steve Babbitt
Babbitt Realty - Penfield, NY
Past President of the Rochester Realtors

Thanks Bob for continuing to look for ways to improve ActiveRain!  Looking forward to the new developments.

Feb 12, 2017 06:34 AM
Peter Mohylsky, Destin BeachPro
PMI. Destin - Miramar Beach, FL
Call me at 850-517-7098

Interesting stuff here and defnitely worth following.  I like bleeding edge technology

Feb 12, 2017 06:38 AM
Olga Simoncelli
Veritas Prime, LLC dba Veritas Prime Real Estate - New Fairfield, CT
CONSULTANT, Real Estate Services & Risk Management

Thanks for the heads up, Bob. Look forward to more info.

Feb 12, 2017 06:49 AM
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Real Estate Agents - Luxury - Divorce

Great news...can't wait to hear more !

Feb 12, 2017 07:29 AM
Brigita McKelvie, Associate Broker
Cindy Stys Equestrian and Country Properties, Ltd. - Lehigh Valley, PA
The Broker with horse sense and no horsing around

Looking forward to hearing more about it.


Feb 12, 2017 09:21 AM
Kitty Chan

Great exciting news ! Another Marketing place for Real Estate Professionals.....Thanks so much!

Feb 12, 2017 10:47 AM
Barb Szabo, CRS
RE/MAX Above & Beyond - Cleveland, OH
E-pro Realtor, Cleveland Ohio Homes

looking forward to more updates!

Feb 12, 2017 01:00 PM
Melissa Zavala
Broadpoint Properties - Escondido, CA
Broker, Escondido Real Estate, San Diego County

Congrats to Ben and the entire team on the acquisition of this product!

Feb 12, 2017 01:14 PM
Shanna Day Team Leader AZ & UT - Call 480-415-7616
Keller Williams Realty EV (AZ) & Keller Williams SLC (UT) - Mesa, AZ
Top 0.33 of 1% of 79,000 AZ Realtors

I love shiny objects - sign me up!


Feb 12, 2017 08:36 PM
Loan Shoppers
East Long Beach, CA
We shop for you

excellent news. If you're excited I am too.

Feb 13, 2017 04:44 AM
Bert Spangenthal

Great News!!! Looking forward to more information.

Feb 13, 2017 09:18 AM
Greg Nino
RE/MAX Compass - Houston, TX
Houston, Texas

I hope this can take the all (must be overly involved) WP site that I have. Tell me it comes with all the basics we've come to need! Thanks for update. 

Feb 13, 2017 10:40 AM
June Tassillo
Owner/Broker RE/MAX Elite Realty - Franklin, NC
Let me help you with the next phase of your life!

Can't wait to learn more about it.  Congrats!

Feb 13, 2017 12:08 PM
Peter Davies
Borawski Real Estate - Northampton, MA
Exceptional service, without exception...

Looks interesting!

Feb 13, 2017 12:30 PM
Katerina Gasset
The Gasset Group & Get It Done For Me Virtual Services - Provo, UT
Amplify Your Real Estate & Life Dreams!

I love how you are both growing the company! 

Feb 13, 2017 05:29 PM
Katerina Gasset
The Gasset Group & Get It Done For Me Virtual Services - Provo, UT
Amplify Your Real Estate & Life Dreams!

I think you and Ben are the best. I know you look out for us, the community here on AR. 

That being said, I hope you are planning to improve on what blueroof 360 has done. The sites are not on a wordpress platform so the biggest question is if the IDX is going to be WP compatible. 

I am a bit of an eye candy snob and the interface looks very old fashioned and much like a PC program.  I am more into the seemless look of apps made for macs. :) 

The IDX looks clunky and old fashioned as well. I would say it is in need of a design upgrade. I was expecting more of an IDX broker look and feel or at least the market leader works. 

I wish it was Market Leader you were buying:) and then create a WP plugin for it:) 

Just my 2 cents. 

Feb 13, 2017 05:44 PM
Dave Halpern
Dave Halpern Real Estate Agent, Inc., Louisville, KY (502) 664-7827 - Louisville, KY
Louisville Short Sale Expert

Thanks for working on creating an end to end solution for real estate agents. Stitching together disparate platforms is never as seamless as advertised. I'm looking forward to Brivity being the single system that brings it all together under one roof.

Jul 02, 2017 06:27 AM
John Pusa
Glendale, CA

Bob Stewart Happy Birthday & Many More!

Jul 10, 2017 03:27 PM
Robert Vegas Bob Swetz
Las Vegas, NV

Hello Bob,

I hope all is well my friend and I am doing some spring cleaning around the Rain!

Please take a look at my latest post on ActiveRain members that I follow. I am going through my list of who's active and who's not, anyone that has not posted in over 1 year I am dropping off my list ... ;o)

You will be staying on my list ...

Jun 06, 2018 11:39 AM
Kris Collis, Associate Broker
Smart Way America Realty - East Stroudsburg, PA
Professional Results you Expect 570-801-5525

Bob, definitely want to see more about this, thanks for the update so far.

Jul 05, 2021 12:21 PM