Excellent advice from Brad Andersohn! When was the last time you Googled your name and double checked your Internet Presence? Is the information there accurate?
Humpty Dumpty sat on the wall, there's a rumor he fell off and got broken. The reality is that Humpty Dumpty just moved away, found a new wall but no one knew because he didn't update his web profiles.
"NEW YORK – Jan. 23, 2017 – According to an audit by the WAV Group, a real estate consulting firm, an average 10 percent of brokerages' online profiles are inaccurate or outdated." quote from article...
Having many profiles and social media sites myself, it made sense to go around the web this weekend and see just how bad it really could be? I'm ashamed of myself, more than 15% of my profiles were incomplete, out-dated or simply needed some attention and love.
My suggestion and advice to everyone reading this is to go "Google your name" to see what pops up first and make sure you update and edit everything in your search results.
Many agents and brokers make changes or move to different companies and get so excited about it, they forget to go around the web and update their important contact information. I had a couple profiles still showing that I worked for Zillow and one that said I was still a full time employee here in the rain.
All agents and brokers should begin now by identifying and then updating your pages and profiles starting with REALTOR.com, Facebook profile and pages, Homes.com, Zillow.com etc. While many of these sites get a boat-load of traffic, your incorrect information there could be sinking your boat.
(if you like co-branding as seen below and in links above, I can teach you the secret in another post...)
Don't forget your Associations, MLS's and third party sites etc. as these too get missed during moves.
Let this be a friendly warning and nudge to all of us that changes are inevitable. Even a phone number or simple address change is enough to warrant your research and Internet presence updates.