Are Real Estate Lawn Signs A Waste of Time...?? Carlisle, PA.

By
Real Estate Agent with Keller Williams of Central PA RS334568

When searching for a restaurant to dine in or a new car to purchase - where do you begin?
Most people would opt to open their laptop and do a quick search.  Even more people will simply forego walking over to the laptop and will simply pick up their smart phone and the needful information is at their fingertips.
Would you simply hop in the car and drive around looking for a restaurant that catches your eye or would you stop by car dealerships to walk around to view vehicles up close?
In an age of quick access information, is it inconceivable that some prefer to still drive around to see what catches their eye?

This brings me to my question: Are Real Estate Lawn Signs A Waste of Time?

Most Realtors continue to go through the effort of erecting a For Sale sign in a front yard.  
What are your thoughts?  Is this simply a repeat of what has been done in the past?  Has anyone ever questioned its effectiveness?

According to the 2015 National Association of Realtors Home Buyer and Seller Generational Trends Report, 51% of all buyers still drive around and look for yard signs in their desired neighborhoods.  


The research further breaks it down to share:
Of the 51% of buyers that search homes via yard signs

49%  are first time home buyers

51% are repeat buyers

44% are new homes

51% previously owned homes

So, don't be so quick to think a yard sign isn't that important.

For further information about listing your home for sale with Maria Sapio, call (717) 226-6857 or email Msapio@homesale.com

 *Statistics from: 2015 National Association of Realtors (NAR) Home Buyer and Seller generational trends report Exhibit 3-3: Information sources used in home search, by first-time and repeat buyers, and buyers of new and previously owned homes.


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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
Topic:
Home Selling
Location:
Pennsylvania Cumberland County Carlisle
Tags:
realtor carlisle pennsylvania
realtor carlisle pa
selling a home carlisle pa
real estate carlisle pa

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Rainmaker
563,279
Maria Sapio
Keller Williams of Central PA - Carlisle, PA
Real Estate Agent- Carlisle, PA. Mariasapio.com

Bob "RealMan" Timm - Yes, you make an excellent point.  Thank you for offering your thoughts on my post.

Feb 12, 2017 02:54 PM #3
Rainmaker
526,996
Kathryn Acciari
Century 21 Real Estate - Shrewsbury, MA
Brand Ambassador and Business Coach

Yes, signs are worthwhile. The more impressions that people have of your name, the more likely they are to hire you! I still get calls on signs. Plus, it does help buyer's agents identify the property as they tour around.  

Feb 12, 2017 03:06 PM #4
Rainmaker
1,483,437
Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Maria Sapio - I have found signs to be very valuable, especially in high traffic areas.  

Feb 12, 2017 03:17 PM #5
Rainmaker
577,189
Gloria Valvasori, Accredited Senior Agent
BETTER HOMES AND GARDENS REAL ESTATE SIGNATURE SERVICE - Mississauga, ON
REAL Experience | REAL Commitment | REAL Results!

Signs are still very important, people drive around on the weekends and it prompts a call to me or to a friend or family member, and as someone else noted, it helps identify the property when you are going to show it... I had someone call me from my yard sign to list their house... so I still consider them valauable advertising.

Feb 12, 2017 03:24 PM #6
Rainmaker
5,172,564
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Maria,

We had a sign go up on a highly trafficked intersection.  We had so many great calls.  

I don't think one should look at a sign as a way to sell a property.  The NAR stats are just for that.  Signs are a great way to brand yourself, and show your visibility in the neiborhood. They are marketing you, and they are way cheaper than spending your valuable time on line.  A

Feb 12, 2017 03:45 PM #7
Rainmaker
563,279
Maria Sapio
Keller Williams of Central PA - Carlisle, PA
Real Estate Agent- Carlisle, PA. Mariasapio.com

Kathryn Acciari - I so appreciate you stopping by to read my blog post and offer your input...thank you!

Feb 12, 2017 03:45 PM #8
Ambassador
2,017,199
Hannah Williams
HomeStarr Realty - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-820-3376

No doubt in my mind Maria Sapio  sign call are your best calls they already like the outside of the house and if the house is in their budget you just may have a sale

Feb 12, 2017 05:07 PM #9
Ambassador
3,986,094
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

I too think a for sale sign helps confirm the house is one the market. Even if they find it on the Internet, they like to drive by and see if it is really for sale.

Feb 12, 2017 07:16 PM #10
Rainmaker
563,279
Maria Sapio
Keller Williams of Central PA - Carlisle, PA
Real Estate Agent- Carlisle, PA. Mariasapio.com

Sheri Sperry - MCNE® and 
Gloria Valvasori, ASA - I agree that it is valuable advertising...thank you for offering your thoughts. 

Feb 13, 2017 05:33 AM #11
Rainmaker
1,491,282
Jeffrey DiMuria 321.223.6253 Waves Realty
Waves Realty - Melbourne, FL
Florida Space Coast Homes

Not only buyers...others who are thinking of selling see your signs as a "sign" of a successful agent!

Feb 13, 2017 06:56 AM #12
Rainmaker
563,279
Maria Sapio
Keller Williams of Central PA - Carlisle, PA
Real Estate Agent- Carlisle, PA. Mariasapio.com

Ron and Alexandra Seigel - You've made an excellent point - and I agree that yard signs are here to stay for a multitude of reasons!

Feb 13, 2017 08:04 AM #13
Rainmaker
563,279
Maria Sapio
Keller Williams of Central PA - Carlisle, PA
Real Estate Agent- Carlisle, PA. Mariasapio.com

Hannah Williams and Debbie Reynolds -  I love to receive the phone calls directly from my yard signs!  I appreciate you stopping by to read and share your thoughts...Have a great week!

Feb 13, 2017 08:06 AM #14
Rainmaker
563,279
Maria Sapio
Keller Williams of Central PA - Carlisle, PA
Real Estate Agent- Carlisle, PA. Mariasapio.com

Jeffrey DiMuria 321.223.6253 airRErealty.com - Thanks for the play on words and the smile you've brought to my Monday morning!

Feb 13, 2017 08:07 AM #15
Rainmaker
805,971
Kasey & John Boles
Jon Gosche Real Estate, LLC - BoiseMeridianRealEstate.com - Boise, ID
Boise & Meridian, ID Ada/Canyon/Gem/Boise Counties

Hi Maria - Debbie Reynolds reblogged this and I came from her post.  Here's what I commented there, no reason for me to write it all again :-)

I've actually never thought the yard sign was going the way of the dinosaurs. We still get tons of sign calls and contact info from text riders, so it is clear that even if a buyer searched online first they still get out and drive around.  Sometimes another property brings them to the neighborhood but they find another home because of the yard sign.  Her (your) stats are interesting though, I wouldn't have thought they were that high for driving around.  -Kasey

Feb 13, 2017 11:31 PM #16
Rainmaker
563,279
Maria Sapio
Keller Williams of Central PA - Carlisle, PA
Real Estate Agent- Carlisle, PA. Mariasapio.com

Thank you Kasey & John Boles and the team at Jon Gosche Real Estate, LLC for offering your perspective on my post - 

Feb 14, 2017 03:54 AM #17
Rainmaker
6,161,194
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

These are interesting statistics to share. The best restaurants usually have very attractive signs.

Feb 14, 2017 10:15 AM #18
Rainmaker
563,279
Maria Sapio
Keller Williams of Central PA - Carlisle, PA
Real Estate Agent- Carlisle, PA. Mariasapio.com

Roy Kelley - I appreciate your continued vote of encouragement...!!  I'm hoping that you're enjoying the magnificent sunshine that we are having in the Cumberland Valley today - !!

Feb 14, 2017 11:57 AM #19
Rainmaker
2,215,297
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

I would say they are still very important. They alert neighbors that may not have known the house is for sale. They help buyers coming to a showing to identify the property easily. They advertise the agent...the more the name is seen around town the more people remember it and consider the agent familiar.

Feb 15, 2017 08:46 AM #20
Rainmaker
563,279
Maria Sapio
Keller Williams of Central PA - Carlisle, PA
Real Estate Agent- Carlisle, PA. Mariasapio.com

Sharon Tara - Thank you for your input on my post and you've shared some excellent points!

Feb 15, 2017 09:17 AM #21
Ambassador
1,706,936
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

It is a free billboard for your business so what is on it is important.

Mar 16, 2017 03:56 PM #22
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