Serious Home Sellers Are Serious About Marketing

By
Home Stager with Sharon Tara Transformations
https://activerain.com/droplet/4ZBX

Serious sellers understand the importance of marketing. Strategic marketing is key to any sales business. Real estate is no exception.

When you list a house for sale you are placing a product on the market, and your product will sell at it's highest price only...

if buyers feel it's priced fairly,

if buyers feel it suits their needs,

if buyers believe it's in good condition and has been well cared for,

if buyers like it more than any other house they look at.

 

Listing your house prematurely, before it's "show ready " is the fastest way to sabotage your own sale.  Creating both visual and emotional appeal requires preparation. Rushing to get your house on the market could ultimately keep your house on the market longer than need be.  By the time you realize your mistake, "days on market"  will have accumulated and multiple price reductions will be the next course of action.

 

Too many sellers mistakenly make

getting on the market

their priority

when

 getting market ready 

should be their number one priority.

 

It's not about getting listed. It's about getting SOLD.

So, how does a seller go about preparing a house for sale?

 

The importance of having quality pictures when listing your home for sale has been the subject of many real estate articles and blog posts. MLS photos are typically the first opportunity you have for making a good first impression because most potential buyers begin their search for a new home online.  

In order to have good photos to market your property, you must first take the time to prepare.  Prepare each room to show space and to clearly define its function.  Prepare each room to be as visually and emotionally appealing as possible. You are selling a lifestyle....a new beginning....a happy future! Take whatever time is necessary to create that impression in as many rooms as possible.

Look at the before and after examples below and consider which would be more likely to prompt a buyer to schedule a showing.

 

It's not expensive to make transformations like these....cleaning and organization require only your time and effort and fresh paint will add value to your house without costing much money. Budget friendly light fixtures and new bedding greatly enhance perceived value in a buyer's mind.

Your preparation and presentation doesn't end with the photos of your house. Quality photos are just the beginning. Quality photos get the attention of buyers, and they result in showings.  When buyers actually go to the house it must live up to their expectations.

Maintaining the show-ready appearance of a house is not easy or convenient, but well worth the effort. You can be inconvenienced while your house is on the market a short time or you can be lazy and comfortable while your house sits on the market for a much longer time. 

Not quite sure what improvements are needed to make your house stand out from the competition and sell as soon as possible? A quick and inexpensive two hour home staging consult will provide you with a detailed plan of action for getting your house picture perfect in no time!

 

Taking the time to prepare, prior to listing your home, is strategic marketing.

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Re-Blogged 4 times:

Re-Blogged By Re-Blogged At
  1. Jeff Dowler, CRS 02/13/2017 07:59 AM
  2. Todd & Devona Garrigus 02/13/2017 03:08 PM
  3. Tony and Suzanne Marriott, Associate Brokers 02/14/2017 03:30 AM
  4. Debbie Reynolds 02/15/2017 05:00 AM
Topic:
Home Selling
Groups:
Realtors®
Home Staging
New Hampshire - Real Estate and Life in The Granite State!
Advice for Sellers
Bananatude
Tags:
home staging
advice for sellers
nh home stager
new hampshire home staging
prepare new hampshire home for sale

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Rainmaker
618,182
Debra Leisek
Bay Realty,Inc Homer Alaska - Homer, AK

Totally agree with you! Especially having the home ready to show when it goes online! and good Pictures! Your before and after pictures certainly tell the story!!!

Feb 14, 2017 11:07 AM #32
Rainmaker
2,099,646
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Dick Greenberg  Thank you for the Banana Feature! 

Melissa E. Spittel  Thank you!  It doesn't take much sometimes to make a huge difference.

Margaret Goss  Thank you! In a perfect world sellers would prepare PRIOR to listing. Makes the agent's job a whole lot easier! 

Ed Silva   Agreed, but you are talking about agents who believe in presentation and quality photos. There are still too many agents out there that make getting the listing their priority and have no clue about presentation and no staging guidance to offer their sellers.

Todd & Devona Garrigus  Thank you! I appreciate the share!

 

 

 

Feb 14, 2017 12:49 PM #33
Rainmaker
2,099,646
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Kathy Streib  They can be in such a hurry to list....has to be listed by March 1....got to get it on the market! You and I both know that if the house isn't ready it's going to sit and more time is wasted thanif they had taken the time to properly present it. They sell much faster and spend less time on the market when they look their best!

Lou Ludwig  Absolutely! It's best to go on the market looking your best!

Patricia Feager  Thank you! I don't know where it comes from, but yes I am able to visualize and nothing makes me happier than to know I have helped someone get their home sold for as little expense as possible. Amazing things can happen if you use a bit of creativity.

Tony and Suzanne Marriott, Associate Brokers  Seller sabotage I call it. Happens all the time! Thank you for the reblog!

Feb 14, 2017 12:58 PM #34
Rainmaker
2,099,646
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Sheila Anderson  Thank you!

Michael Jacobs  Thank you! I do what I can to get the message out there.

Jan Green  you bring up a good point....professional pics. These were all taken by me. Imagine how much better they could be if professional pictures had been taken!

Will Nesbitt  Thank you!

Feb 14, 2017 01:01 PM #35
Rainmaker
2,099,646
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Janice Ankrett  You can take the time up front to prepare the house or you will be forced to take the time at the other end when it sits on the market!

Mick Michaud  That's an excellent way to put it. You should write a post on that!

Debra Leisek Thank you. I didn't even put much time into choosing pics for this post. I just used some of my old favorites. I'm glad you like them.

Feb 14, 2017 01:05 PM #36
Rainmaker
760,847
Mike Bjork
CMG Financial - Redondo Beach, CA

Absolutely, Sharon!  The Seller is doing themselves a disservice by not having their home ready before placing it on the Market.  Similar to Builders whom want to have a Model home to provide a better perspective for their Buyers.  If they try to Market it too soon, then they risk similar disaster!

Feb 14, 2017 03:39 PM #37
Ambassador
3,982,164
Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

The wall colors are very soothing and set off the whole look and space. Very nicely done, Sharon.

Feb 14, 2017 05:19 PM #38
Rainmaker
2,099,646
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Mike Bjork  Builders using model homes is a great example. Buyers need to feel welcome and see a happy future. They don't want to have to look past the current owners stuff and dated decor, seeing only the future improvements that need to be made.

Debbie Reynolds  Thank you! Choosing paint colors is something stagers offer as part of their service.

 

 

Feb 14, 2017 06:58 PM #39
Rainmaker
764,723
Kasey & John Boles
Jon Gosche Real Estate, LLC - BoiseMeridianRealEstate.com - Boise, ID
Boise & Meridian, ID Ada/Canyon/Gem/Boise Counties

Made it here from Jeff Dowler 's reblog,  I missed it yesterday.  Great post and I love the before and after photos! -Kasey

Feb 14, 2017 07:43 PM #40
Rainmaker
615,736
Brenda Mayette
Miranda Real Estate Group, Inc. - Glenville, NY
Getting results w/ knowledge & know-how!

FANTASTIC blog!  "Spot-on" advice!!  Just last week I visited a home with the buyers and found a note left by the seller that "the painter will be here tomorrow; the carpets will be cleaned when he's done".  WHAT?!  There is NOTHING that can't wait a few days to get it done right!  We left less than impressed... Great post!

Feb 15, 2017 05:09 AM #41
Rainmaker
2,956,861
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of Manchester NH's Leading Agents

Well said Sharon Tara and love the pictures to go along with it. I cant believe we are gettin more snow tonight. Im ready for spring

Feb 15, 2017 06:53 AM #42
Rainmaker
2,434,058
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

I have always had good luck with sellers as they want to fix their places before we go out there. At these prices, anyone who doesn't do this is suspect....

Feb 15, 2017 08:22 AM #43
Rainmaker
2,099,646
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Scott Godzyk  Thank you!  Yes MORE snow. I'm so sick of it already. Spring cannot come soon enough!

Richie Alan Naggar  Sellers who "get it" are the best. I've been lucky too... most of my clients are on board with doing whatever it takes. I have had the uncooperative ones and it's not fun. I'm just the stager and have limited contact with them, thank goodness. I would not want to be an agent with unwilling clients.

 

Feb 15, 2017 10:53 AM #44
Rainmaker
3,246,879
Lou Ludwig
Ludwig & Associates - Boca Raton, FL
Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC

Sharon

Congratulations on receiving a feature for your post.

Good luck and success.

Lou Ludwig

Feb 16, 2017 08:01 PM #45
Rainmaker
2,099,646
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Lou Ludwig  thank you very much!

Feb 17, 2017 07:13 AM #46
Rainmaker
915,832
Thomas J. Nelson, Realtor, ePRO, CRS, RCS-D
Big Block Realty 858.232.8722 - La Jolla, CA
& Host of Postcards From Success Podcast

Love the use of the before & afters.

I do that to clients too when in an HOA I can use a "nicer" property from the comps to show the seller a same floor plan in better showing shape.

This is great!!!............

Too many sellers mistakenly make

getting on the market

their priority

when

 getting market ready 

should be their number one priority.

Feb 17, 2017 10:38 PM #47
Rainmaker
1,515,766
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg IL Real Estate

We 'coulda, woulda, shoulda' seller syndrome. Getting the home ready is the top priority as you said.

Feb 18, 2017 07:14 AM #48
Rainmaker
2,099,646
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Thomas J. Nelson, Realtor, CRS  Thank you!  Yes, showing a similar floor plan in nicer condition to prove the value of presentation to sellers is an excellent idea!

Love your profile picture, by the way!

Lyn Sims Now that is a title for a post! I really think you should consider writing it!    "coulda, woulda, shoulda seller syndrome!

Feb 18, 2017 12:36 PM #49
Ambassador
2,854,118
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

The differences are amazing and like you said, none were super expensive.

Feb 18, 2017 02:42 PM #50
Rainmaker
2,099,646
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Tammy Lankford,  Thank you!  I can do a lot without spending any money at all! I prefer when there is at least a budget for some fresh paint, though.

Feb 19, 2017 08:08 AM #51
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Rainmaker
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Sharon Tara

New Hampshire Home Stager
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