Cody,

What a wonderful informative post.  Good idea of identifying single women as buyers also.  A

Blended families important too... those four, five, six bedrooms homes need the size and have a market more than ever!

Very interesting.  My area is predominately family oriented - larger and more expensive homes. However, I did sell a home to a single woman around 5 years ago and she still lives in the home.  And currently, my daughter is looking to buy a condo, but she's a millenial. 

Very true, I once posted an ad for single women to purchase a home and was told  by the company I was singling out home buyers and could not do so.  I agree with your post and thank you for sharing.

Perhaps they recognize the security in an excellent hard asset investment? 

Very informative.  I hadn't known that single women made up such a large segment of buyers.  Thanks.

Thanks for an informative post, Cody. I was aware of this growing demographic but it helps to be reminded as well as to have the overview of current trend. I sold a home to a single woman a few months ago but my demographic has, primarily, been married couples and families. That may shift.

Jeff

Thanks for sharing this information - this is a good demographic to keep an eye on. As a single female homebuyer, I wish I could say that more real estate pros in my area had more information online on several topics that single homebuyers face and how to prepare for them (from obtaining a preapproval to finding a home, closing, repairs, etc.). Most of the information I find has solutions catered to a dual-income/two-person household. 

Hi Cody - Those are interesting numbers, and also fall in line with our own client mix. It's definitely worth some thinking about targeting strategy.

Women take two things seriously, pregnancy and money.  Ladies are buyin.'  I've closed with two single mom's recently.  Security, financial and for their children are priorities.

 Another phenomena that we didn't see 10 years ago is the number of couples buying that are totally dependent on the wife's income. First it was one or two, but now it isn't uncommon for the wife to be on the loan alone because the husband's job or credit don't qualify.  It's a different dynamic when the wife is the bread winner. 

My last three buyers and my last listing closing were all single women.   All were in their 50's and 60's.   And some info for you younger agents - single women couldn't get a mortgage before 1974.  And then, most of the time, they had to prove they weren't pregnant.  We've come a long way baby! 

Dear Cody,

For single women, they often have the notion that they cannot handle the maintenance of a home, but once they are home owners, stand back! They tackle the learning with a lot of enthusiasm & have the discipline to save for their second home much faster than most single males. We sometimes laugh, that only a few years ago, they had no clue how to get a piece of jewelery out of the P-trap, but now they retile bathrooms by themselves.

It's good for agents to realize that they need to take those single ladies seriously.

Interesting information, yet, marketing to unmarried women has many challenges but none that can't be resolved with a process to qualify and eventually close. With home appreciation above 4%, with some areas at 7% and specific tax benefits that increase income, it is not only prudent but an excellent strategy toward building future wealth. Great post.

Cody Carmen - interesting stats for sure. Especially the age group you mentioned for single women (in 50-60!)

Cody Carmen I really enjoyed this post.  Very interesting and to be honest, I did not know this.  So now that I do, I am rethinking some marketing I was thinking of doing. THANKS! 

Some of my favorite and easist clients to work with have been single women. They knew what they wanted, were well prepared, and made the whole process go smoothly. 

I am an SRES and geofarm my 55 and better condo community. You are right on as to the demographics. I see many single women buyers coming into our community. I guess it's a function of men passing before women or divorce. My last three listings have gone to single women and of course many of my listings are single women as they transition from independent living to moving in with family or assisted living due to declining health.

Cody Carmen Not overlooked by us. Here in Sarasota, I deal with many single women. I won't mention their age however. In San Diego, absolutely.

I have had single female buyers, so totally concur that this is an active segment.

I am working with a single mom now. We are scheduled to close by the first of the month.  It is not uncommon here for the ladies to buy  as the need security for the children and are tired of paying rent.

Very true. My wife sells 55+ and I was surprised the number of single ladies that are buying for many different reasons.

A very informative post, thanks for your time

There's a lot of truth in these stats when I think about my own business. i see many women who are boomer age, divorced, and ready to take care of themselves first !!  They get the house or condo that fits their current lifestyle.

Single women do make money and they do spend it. Thanks, Cody Carmen, for recognizing their buying power. You've used statistics to provide another informative piece.

Hi Cody,

Do you know if that segment (50+ single women), if they're First Time Home Buyers or are recently divorced/widowed?  I heard the Single Woman was a neglected segment, but didn't realize the breakdown; and the women in the 50+ were the larger group.  I was initially thinking the young First Time Home Buyer.  Thanks, it's an interesting demographic that you've covered here.

Nice to see this report.  Was unaware of the percentages and this will be welcome news to single women who have been reluctant to purchase.

The womans part in anything can never be under-estimated.....richfuscious

Yes single women rock!  And they can make their own decisions and everything!

I was just thinking of posting those graphics today as a matter of fact.

This explains why I've worked with so many single women.  I've helped many young women in their twenties purchase their first homes.  Often they are buying a home from a seller who is also single woman.

Power in the numbers Cody Carmen and all the segments in the real estate audience need attention because they add up collectively. Don't make your marketing just blah and one size fits all. See the singles in the audience and craft the blogs, structure the videos, imagery to pull at their heart strings and meet their special needs.

My personal experience as an LO certainly backs these stats up, Cody Carmen ... as I have a good number of single-female buyers in my database ... far more than single men.  As a side note, I typically find these buyers far more engaged in their process from every aspect ...   

Gene