At Nan and Company Properties, we sell homes in some of the most exclusive neighborhoods in Houston, from 5 million dollar homes to 50 million dollar penthouses. While professionalism and excellent customer service are still important, here are a few tips to keep in mind when selling homes in the luxury market:
- Know your listing! This involves not only the home and all its features but the location of it, as well. What factors about the area would make the home more appealing? Whether it’s the amenities, crime rate or the proximity to freeways, note it. For example, when we sell homes in the Memorial area of Houston, we make sure to advertise the location’s prestigious reputation by highlighting schools, high-end boutiques or five start restaurants to satisfy our clients’ needs.
- Let your listings tell a story. While knowing the facts about square footage, lot size and number of bedrooms is important, those details don’t really allow the potential buyer to experience the home in a sensory way. When it comes to listing million-dollar homes, think of the classic notion show don’t tell. Even if you do have to keep it short and sweet, compose a story about the home. It’ll show your audience that you not only know your listing but that you care about it, too.
- Know your audience. When selling in the luxury market, you may be working with some high-profile clients. Understand their needs, respect their confidentiality and market accordingly. This includes dropping name brands of appliances, fixtures, architects, designers and contractors. These names will talk to the quality and value of the home and will make it more appealing to your clientele.
- Professional photos are a must! You want to show the home in the best possible light. Providing potential buyers with clear professional-looking photos shows the home’s glitz and glam while making quite the impression about the service you provide. Creating virtual videos of the property is also a good idea. At Nan and Company, we have a full-time videographer who uses drones and the best equipment to provide the audience with a complete 360 experience. It allows buyers to feel like they’re actually walking the property instead of just seeing it on a screen.
Although I’ve given you a few tips that have worked for me, there is no sure-fire routine for selling a million-dollar home; both the agent and the seller must be inventive while tactful. Take these tips into consideration, no matter the selling price, and watch your home fly off the market.