How to Use Your Blog to Drive Traffic to Your Website

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How to Use Your Blog to Drive Traffic to Your Website

How to Use Your Blog to Drive Traffic to Your Website

There are many ways to drive traffic to your website.  Some can really dig into your marketing budget while others can be as simple as investing some time and energy into your blog.  A well-written and optimized blog post is an invaluable resource for website traffic and online exposure.

Websites built on the  WordPress platform already have a blog component.  WordPress plugins for SEO are invaluable in preparing your post for better page ranking.

Simple (and free) things you can do to drive traffic to your website through your blog:


Post Often - Post to your blog at a minimum of once a week.  Consistency and frequency are key to your success. The more often you post, the more aware people become of your brand.  Quality information posted on a regular basis will keep people interested in reading what you have to say.  Frequent posts also get better search engine ranking.


Be Social - Each time you post to your blog, post it on your social media.  Write a few words (teaser text) letting people know what your post is about.  Include a photo and a link back to the original post on your website.  Shorten your link by using a service like or or TinyURLThey will take your long URL and shorten it to a suitable length.


Reach Out to Your List - Each time you write a post,  create an email blast with teaser text and a link back to your blog post.  While your visitors are reading your post, they are likely to take a look at what else your site has to offer.


Newsletters - When you send out your newsletter, include a graphic or text link back to your blog.  Provide an opportunity for contacts to sign up to automatically receive notifications when a new post is written. Add a sign up form on your website.


Other Important Things to Know

You don't have to write a long post.   An acceptable length can be as short as 300 words.


Search engines find your post according to the keywords you use.  Use no more than 3% of your keywords in your text.  Let them flow naturally or they could be viewed negatively by search engines.


Allowing comments on your posts is a slippery slope.  We want to engage with our readers, but by allowing comments, we open ourselves up to spam.  If you accept comments, make sure your settings don't allow the comments to be seen publicly without your prior approval.


Start using these simple tips to use your blog to drive traffic to your website. What do you do to get more website exposure through your blog?  


Re-Blogged 3 times:

Re-Blogged By Re-Blogged At
ActiveRain Community
Blogging & SEO
Dedicated Bloggers
Real Estate SEO & Web Marketing
Build a Better Blog
blog marketing
website promotion

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Karen Rice
Keller Williams Alliance - Charlottesville, VA
Keller Williams Alliance Charlottesville VA

Great advice Pamela.  I disabled comments on my WordPress site a long time ago because, as you warn, it was inundated with Spam comments.  Thank you for the post.

Feb 17, 2017 07:25 AM #35
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Pamela points the way.....thank you

Feb 17, 2017 08:17 AM #36
Colleen Fischesser Northwest Property Shop
RE/MAX Advantage | Managing Broker - Chelan, WA
A Tradition of Trust in the Pacific NW since 1990!

Great info...however I thought that the "thing" now days is to be 500+ word count for google SEO?

Feb 17, 2017 09:19 AM #37
Corinne Guest, Managing Broker
Barrington Realty Company - Barrington, IL
Barrington, a Luxury, Country Suburban Lifestyle.

For SEO you're going to have to write some long form content once in a whle, i.e. 3000+ words. Comments are a two idea thought, yes to engage people and you approve them first or delete, but also that they can mess with your SEO.

Feb 17, 2017 09:55 AM #38
Krystyna Baty
The Real Estate Group - Torrance, CA

Thanks for the reminder.  I quit writing for a while but will make a point of posting more content and on a regular basis.

Feb 17, 2017 10:48 AM #39
Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

This is great advice. Good content posting will pay off. Consistency is important.

Feb 17, 2017 05:23 PM #40
Lou Ludwig
Ludwig & Associates - Boca Raton, FL
Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC


Your advice is right on point and will drive traffic to a website.

Good luck and success.

Lou Ludwig

Feb 17, 2017 05:58 PM #41
Lou Ludwig
Ludwig & Associates - Boca Raton, FL
Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC


Congratulations on the feature for an outstanding.

Good luck and success.

Lou Ludwig


Feb 17, 2017 06:00 PM #42
Diana Dahlberg
1 MONTH REALTY - Kenosha, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

Thanks for this interesting and informative post.  You answered a question I had today about shortening urls.  Congratulations on the Feature!  Well deserved.

Feb 17, 2017 06:58 PM #43
Alexander- Slocum
Premiere Property Group, LLC - Vancouver Washington - Vancouver, WA
Realty Team- Vancouver WA Real Estate

Great info Pamela.  We also like to have many static pages for niche markets, allowing us to post updates through the years that maintain or boost the SEO for the static page.  John and Kat

Feb 17, 2017 08:59 PM #44
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Pamela Cendejas - consistency is the key! Blog one day and another one after six months is not called!

Feb 17, 2017 09:56 PM #45
Tony and Suzanne Marriott, Associate Brokers
BVO Luxury Group @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ

Pamela Cendejas "Post Often - Post to your blog at a minimum of once a week.  Consistency and frequency are key to your success. The more often you post, the more aware people become of your brand."

Right on target - and - re-blog!

Feb 18, 2017 02:55 AM #46
Dorie Dillard
Coldwell Banker United Realtors® ~ 512.346.1799 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Pamela Cendejas ,

I saw your post when Tony and Suzanne Marriott, Associate Brokers re-blogged..excellent post with valuable tips. Thank you..just bookmarked!

Feb 18, 2017 04:56 AM #47
John Wiley
Right Move Real Estate Group- EXP Realty - Fort Myers, FL
Lee County, FL Real Estate GRI, SRES,GREEN,PSA

This post provides me with good information about blogging. My biggest failure is being inconsistent.

Thanks for the great tips.

Feb 18, 2017 02:00 PM #48
Thomas J. Nelson, Realtor, ePRO, CRS, RCS-D
Big Block Realty 858.232.8722 - La Jolla, CA
& Host of Postcards From Success Podcast

I've always wondered how to have my AR blog and post on my website without "duplicating" and having SEO issues with Google and company? Great blog, thank you and bookmarked for future re-referencing.

Feb 18, 2017 10:00 PM #49
Lottie Kendall
Today | Sotheby's International Realty - San Carlos, CA
Serving San Mateo County and San Francisco

Hi Pamela - thanks for sharing these great, easy-to-implement tips. I found your post from the re-blog by Thomas J. Nelson, Realtor, CRS 

Feb 20, 2017 05:14 AM #50
Sandy Padula and Norm Padula, JD, GRI
Realty One Group - Carlsbad, CA
Presence, Persistence & Perseverance

Pamela Cendejas There you go again with filling our minds with so many helpful blogging tips. Thanks!

Feb 20, 2017 05:50 AM #51
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Specializing in Brookside, Waldo, Prairie Village

I didn't know that allowing comments opens your blog up to spam. I was relieved when you then mentioned having the approval process in place--which I do as I use wordpress!

Feb 20, 2017 07:23 AM #52
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Teaser posts are so important.  The catchier, the better.  Still working on getting that down!

Feb 26, 2017 07:32 AM #53
Gary L. Waters, Broker Owner, Waters Realty of Brevard, LLC
Waters Realty of Brevard, LLC - Rockledge, FL
... a small office, delivering big service!

Post often is key advice.   I like that you indicate short posts are not a killer!

Feb 27, 2017 11:16 AM #54
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Pamela Cendejas

Second Self Virtual Assistance (928) 692-3235
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