4 Tips To Convert Content Marketing Into Leads

By
Real Estate Agent

"Local and targeted content should be your foundation to online real estate marketing success"  -  postAprop.com

 

Realtors have access to important information that can educate interested buyers and sellers.  Posting this information online in an interesting and easy-to-consume format can intrigue potential clients while positioning the agent's business in a very favorable light. 

 

This is the essence of "Content Marketing" and it can deliver outstanding results for Realtors.  For example, content marketing in real estate is fantastic for trust building, brand building, SEO benefits, and traffic to your website from protential clients.

 

In 2017, content marketing should be a key element of your overall marketing plan.  The trend is certainly pointing upward for this type of business to consumer marketing.  

 

Content Marketing For Realtors

 Above Graphic is from 2017 B2C Content Marketing Trends

 

 

 

Many on ActiveRain understand the value of Content Marketing For Realtors. However...there are a few tips to follow that can take all of your content marketing efforts to a new level.  

 

CONTENT MARKETING IS NOT LIMITED TO YOUR BLOG POST

 

Video, infographics, and landing page content such as ebooks and reports work as well.

 

 

 

 

 

THE EASY ACTION PLAN:

 

Once a week, add a short post to your blog with a local flavor.  This should not be a time consuming exercise.  You don't have to write 800 word articles. Just a few paragraphs with a photo or two.  Post enticing information about your community, local events and businesses, and anything in real estate that would interest buyers and sellers.

 

For example, you can visit a few open house (or 2 or 3) that may appeal to first time buyers. Take some notes and write a few positive comments on the properties.  Include some property details.  Use a title such as "March 2017: Potential Properties In Torrance, CA For First Time Buyers".  Thats it.  EZ-PZ.

 

 

4 TIPS TO CONVERT YOUR CONTENT INTO LEADS

 

Don't stop with a blog post.  Have the content work for you. Take these 4 easy to follow tips that can make your content generate more leads and clients.

 

 

Tip 1: Don't just write a blog and hope the reader contacts you.  Close your post with a clear CALL-TO-ACTION.

 

Tip 2: One option with the CALL-TO-ACTION is to link a landing page that offers similar content to your blog post. Offer your readers more such as an ebook, report, etc. on a related topic.

 

Tip 3: Don't use PDF to deliver content.  Why? Because everybody is on mobile and PDF is difficult to view on mobile devices

 

Tip 4: Re-use the content. If you post on your blog, take bits of the article such as a few highlights and use it to post on Social Media (with links to your site), ActiveRain, & make a video of the content and post it on YouTube.

 

 

How about a Landing Page example?

 

The content example mentioned above targets first time buyers.  Why not offer a "lead magnet" in the form of your "2017 First Time Buyer Guide"?  The idea is to take the reader from the blog post to a landing page designed to capture lead information (your lead magnet).  It's very effective way to use your content for high quality lead generation.

 

 

All you have to do is drop a link inside your content or better yet a bold graphic like this:

 

 

 

 

And link it directly to a clean landing page like this below.  This is a postAprop landing page targeting First Time Buyers with content that is delivered in a mobile-friendly format (Not PDF).

 

 

2017 Real Estate Landing Page From postAprop

 

Here is a live example of the landing page:

 

 

Not sure where and how to setup landing pages with outstanding content?

postAprop.com is a real estate landing page service. It's also an excellent content marketing tool for Realtors with mobile-friendly guides and reports. To see live examples, a demo of the service, and all of the details visit postAprop.com

 

 

 

 

 

 

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
Topic:
ActiveRain Community
Tags:
content marketing
content marketing for realtors
real estate content marketing
real estate landing pages
postaprop
realtor

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Rainmaker
317,566
Jim Paulson
Progressive Realty (Boise Idaho) www.Progressive-Realty.info - Boise, ID
Owner,Broker

Thanks for the pointers.  Most of my business if referrals from past clients but I realize I need to do a LOT more with my online marketing.

Feb 17, 2017 05:01 PM #5
Rainer
28,795
John Shipka
3Di FOCUS - Clarendon Hills, IL
Social Media for Real Estate Professionals

Not only do real estate professionals need to know about local conditions and market data but they definitely need to learn how to generate leads online. Your post points them in the right direction!

Feb 17, 2017 05:58 PM #6
Rainmaker
1,317,857
Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services

Thanks for these great tips.  I have bookmarked this post and have a bit of homework to do.

Feb 17, 2017 08:25 PM #7
Ambassador
4,309,868
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Chris Locke trying to come up with an analogy for a blog without a call-to-action.... Is a tree falling in a forest when no one heard the noise...or something similar?

Feb 17, 2017 10:09 PM #8
Rainer
631,940
Sham Reddy CRS
H E R Realty, Dayton, OH - Dayton, OH
CRS

Thanks for a very valuable blog!!!

If you post on your blog, take bits of the article such as a few highlights and use it to post on Social Media (with links to your site), ActiveRain, & make a video of the content and post it on YouTube.

Feb 18, 2017 04:50 AM #9
Rainmaker
2,589,534
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

There is some method to all the madness as you point out....

Feb 18, 2017 07:05 AM #10
Rainmaker
401,635
John Wiley
Fort Myers, FL
Lee County, FL, ECO Broker, GRI, SRES,GREEN,PSA

Thanks for reminding us of the need to make sure we have a system to convert.

Good tips.

Feb 18, 2017 08:26 AM #11
Rainer
292,121
Ron Aguilar
Continental Mortgage - Saint George, UT
Mortgage & Real Estate Advisor since 1995

Chris, excellent post. This content is of great interest to me. Many sales people are not structured enough to follow the plan. For those that implement they will see better results in their biz

Feb 18, 2017 08:49 AM #12
Rainmaker
518,526
Steven Nickens
Wailea Realty - Wailea, HI
R(S)GRI ABR, Maui Real Estate Hawaii

I like the landing pages, how it will increase traffic.

Feb 18, 2017 10:42 AM #13
Rainer
310,700
Stephen Turner
Burkentine Realty Group (Burkentien Builders) - York, PA
The BIG Guy of NEW HOME SALES

Love it. Thanks for the great advice and tip about the landing page provider that is real estate related. Oh, and for using mobile-friendly delivery instead of PDF. I may have to reblog this if it lets me!

Feb 18, 2017 01:23 PM #14
Ambassador
1,655,000
Jennifer Fivelsdal
JFIVE Home Realty LLC | 845-758-6842|162 Deer Run Rd Red Hook NY 12571 - Rhinebeck, NY
Mid Hudson Valley real estate connection

I like you tip on not using PDF since people mostly use a mobile device.

Feb 18, 2017 07:51 PM #15
Rainmaker
1,116,565
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
& Host of Postcards From Success Podcast

Chris Locke thank you for this "How To" manual; great tips and I didn't realize .pdf was tough on mobile devices. If not .pdf, then what format is best if you are offering a home buyer guide, etc.?

Feb 18, 2017 09:43 PM #16
Rainmaker
353,658
Shirley Coomer
Keller Williams Realty Sonoran Living - Phoenix, AZ
Realtor, Keller Williams Realty, Phoenix Az

Thanks you for the specific suggestions.

Feb 19, 2017 05:37 AM #17
Rainer
258,899
Mick Michaud
Distinctly Texas Lifestyle Properties, LLC Office:682/498-3107 - Granbury, TX
Your Texas Lifestyle is Here!

There's a bookmark.  Thanks for the tips.

Feb 19, 2017 06:49 AM #18
Rainer
631,940
Sham Reddy CRS
H E R Realty, Dayton, OH - Dayton, OH
CRS

Thanks for a great blog!!!

Content marketing in real estate is fantastic for trust building, brand building, SEO benefits, and traffic to your website from protential clients.

Feb 19, 2017 08:00 AM #19
Rainer
1,425
Ronnie Mullin
Colliers - Murdock, FL

I like the advice on combining landing pages with the content marketing plan.

Feb 19, 2017 02:24 PM #20
Ambassador
4,386,945
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Thanks for the terrific tips, Chris. Bookmarked to review again and make some changes in what I m doing.

Jeff

Feb 20, 2017 08:02 AM #21
Rainmaker
1,040,245
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Working on a landing page now with a free e-book.  I've had good luck with FB ads and am hoping to keep that momentum going.  Great post!

Feb 26, 2017 09:10 AM #22
Rainmaker
3,069,179
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

Chris Locke "Don't just write a blog and hope the reader contacts you.  Close your post with a clear CALL-TO-ACTION."

Right on target - and - re-blog!

Mar 18, 2017 06:53 AM #23
Ambassador
4,386,945
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Thanks for some excellent ideas, Chris, for making our content marketing more purposeful! Bookmarked. I haven't used landing pages but sounds like an important thing to consider!

Jeff

Mar 18, 2017 07:36 AM #24
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Rainer
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Chris Locke

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