"In my second month of being a Premier Agent on Zillow I have secured two buyers and one listing. Now I'm at $1,200 per month and loving it."
This was on the Zillow site, with a picture of a stupid RE agent. I know an agent who has over $250,000 in Zillow advertising debt. Guess he did more than $1200 a month. I haven't done the math but I heard with Zillow scrubbing the leads it comes out to $450 a phone call. Not bad if you nail it every time you could be ahead of the debt. But I can tell you from experience, as I was one of the first to advertise on Zillow in 2008 after I had attended my first Activerain seminar.
For $1200 a month I had unfiltered leads coming in from three zip codes. My phone rang constantly and I figured it took answering about 20 calls to find one viable lead. After all buyers are liars and sellers are worst. Of course I did not get as many listings, as I would have liked, since the RE bubble had just burst. It was a scary market.
I got off the Zillow merry-go-round and proud of it! I just think Zillow has gotten too big for its pants. It started put as a place where people could find out what Grandmas house is worth with out calling a RE agent! Because they had gathered and posted FREE public information. A data base web site now Zillow thinks it is the SUPREME MLS! I for one will be discouraging my seller to keep their listing off the MLS! The MLS was not created for Zillow to make millions!