Michael Tritthart Webinar Recap: Top Tech Tips to Help Dominate 2017

Reblogger Kathleen Luiten
Real Estate Agent with Resort and Second-Home Specialist REALTOR Broker #21673

This blog has so many great tips I thought it should be re-blogged in case any of you missed it. Enjoy!

Original content by SmartZip Analytics

This week, ace trainer and coach Michael Tritthart shared his five tips for nailing tech in 2017. But don’t worry, leveraging technology doesn’t have to mean learning code or building apps. In most cases, Michael shared tips that help you get more from the tasks you’re already performing every time you get a new lead or client.

 

Here are Michael’s top five tech tips for 2017.

 

1. Skip Photoshop. Use BoxBrownie

If you have a lackluster photograph or floor plan, BoxBrownie can make it shine in mere seconds. Each type of photo or project has its own low price, allowing you to boost the appeal of your listings, social media posts and more. Here’s a quick review of some of their best rates:

 

  • Background removal: 80 cents

  • Image enhancement: $2.40

  • Day to dusk: $4.00

  • Floor plans: $24.00 to go from a Xerox’d black and white to a room-by-room showcase

 

BoxBrownie is perfect for agents who haven’t learned how to use Photoshop, or who are hoping to avoid the high price of keeping a designer on contract.

 

 

 

2. Adding community pages to your site

 If you’re still looking for your “One Thing,” Tritthart says it may be time to go fully local. And a great way to get started is to select a niche (or several), then create hyperlocal pages that show your expertise and service.

 

The hardest part, of course, is getting started from a blank page. Thanks to Michael, you don’t have to! He’s created a blog or neighborhood page template that allows you to fill in the blanks (and especially the keywords) about your favorite local traditions, parks, dining and more.

 

Here are Michael’s local pages templates, which are housed in Google Drive. For even more ideas on how to capture new leads online, check out additional resources here.

 

Here’s an example of an agent who used Michael’s template to create several neighborhood pages on her site. Visit her site here.

 

 

Psssst! Don’t forget the CTAs

 

Be sure to give people a chance to convert on your site. Whether you’re using SmartZip’s Smart Home Price landing page or another offer, it’s important to give your leads a way to get even more value from you as you capture their information.

 

3. Find a niche, use it as a funnel on Google

When people are searching for a new agent, they won’t know to look for your name. Still, many agents focus on pushing their name as the #1 search term on Google.

 

Another option, of course, is to select a term that many locals will google as they search for real estate — and then tie that term to your business.

 

Michael gave the example of Barbara Prinsell, a Texas agent who has attached her business to the online term “Patio Homes,” which is a type of McMansion home that is common in her market area. On average, Barbara says that only 1 in 10 of the buyers and sellers she works with are “Patio Home” transactions, but the term acts as a funnel to bring in local clients who think they may be interested in buying one.

 

What’s the “one thing” you could be known for online? Test out this metatag generator, which can help you determine your new online niche.

 

4. Create a custom Google map

Michael told a great story about an Austin, Texas, agent who created an “Austin Taco Map” on Google. It started out as a way to show her clients where all the best taco places in the area were, so they could plan their home purchases accordingly. (As Michael says, if you’ve been to Torchy’s Tacos, you’ll understand.)

 

But Google Maps isn’t only meant to show off taco joints. It can be a place to geographically show anything, including:

  • Your past home sales in a specific area (example)

  • Your favorite local museums, walking paths, restaurants and more

  • A driving list of new listings for buyers who want to attend 6 open houses in one day

 

Plus, Google loves to reward its users. So every time you create a map, you can also add a quick profile and a backlink to your site, helping you to attract new visitors who may not find you otherwise.  Check out how agent Ryan Rite created a map that offers distinct information about every neighborhood and school in his area.

 

5. Become a Google local guide

Google seems to have given up on Google+ as a social network, but they are still committed to being the go-to spot for local reviews. And one way they’re going after Yelp is through Google Local Guides, where users submit information, reviews and more about the places they’ve visited.

 

By offering reviews, you can earn rewards from Google (like free Google Drive space) while subtly reinforcing that you’re a local expert even when you’re not talking about real estate.

 

Michael had a few tips for becoming a Google Local Guide. Here’s a quick rundown:

  1. Keep it pleasant. You’re representing your business, so only review places that you can write about positively. In other words, review the donut shop you love, not the one you hate.

  2. Mention that you’re a real estate agent without making it the focus of the review. For example, say, “Rosie’s Diner is the first place I take my out-of-town real estate clients. I’ve never had a bad experience and the inviting atmosphere is so representative of the Harbor Bay Community. Every client is always so excited to be moving here after we leave Rosie’s.”

  3. Try adding a watermark to photos you upload. Local photos are going to get a lot of views, so you may want to include a watermark that identifies you and your business on the photo. Michael mentioned that he has tried a few different approaches, including a large black banner in the middle of his photos. Remember to do what feels right to you.

 

Get ahead in 2017!

These five tips will surely boost your 2017 business and help you to identify more buyer leads

 

And, if you’re looking for ways to identify sellers near you and from your sphere, it may be time for predictive analytics.

 

Reach out, mention Michael Tritthart and receive a free territory analysis! Quick, before your competitors get there first.

 

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Rainmaker
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Will Nesbitt
Nesbitt Realty at Condo Alexandria - Alexandria, VA
Nesbitt Realty is a family-run brokerage.

Talk to Real Estate Agent with Resort and Second-Home Specialist REALTOR Broker Kathleen Luiten (808) 346-3081 to service Princeville, HI.

Feb 24, 2017 08:10 AM #1
Rainmaker
922,994
Larry Brewer - Benchmark Realty llc
Benchmark Realty LLc - Nashville, TN

Kathleen - the neighborhood pages on my website drive almost all of my traffic. I had the same advise from a really smart web designer 10 years ago, and it still works.

Feb 24, 2017 10:40 AM #2
Rainmaker
204,074
Lee Potts
Aloha Group Maui - Lahaina, HI
The smarter we work, the luckier you get.

Great info - thanks!

Feb 24, 2017 02:26 PM #3
Rainmaker
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Larry Matthews
Hants Realty Limited - Halifax, NS
Larry Matthews DAC Broker and Appraiser

Great post !!! Lots of info Thanks

Feb 28, 2017 07:07 PM #4
Rainmaker
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Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi
NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656 - New Lenox, IL
708.921.6331 - 40+ yrs experience

This post took me a while to get through, Kathleen Luiten as it was so jammed pack of great links and info to investigate.  I'll be implementing a few in the near future ... thanks for sharing this post and its info again ...

Gene

Mar 21, 2017 10:13 AM #5
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Kathleen Luiten

Kauai Luxury Ocean Home Sales
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