Q: Is Vignette Staging Better Than Nothing?

By
Real Estate Agent with Keller Williams First Coast Realty - The Marro Team

Answer: No. A few "flourishes" here and there will not increase the probability of a quick sale at full asking price.

"Vignette" Staging is not even staging, by ANY definition. In fact, it's a misnomer. When you boil down the definition of the word vignette, it basically means "a little flourish."  In my 12 years as a stager, no one has ever called what I do, "a little flourish."

Staging always endeavors to upgrade the entire ambiance and perception of value of a particular property, and that is simply not achieved with a plant, a chair, a pillow, and a throw rug. 

Stagers change the way light fills a room. They call on many perception-enhancing techniques to make even the most mundane 1200 sq. ft tract house feel brighter, larger, extra welcoming, more airy, and  closest to a dream home than any other marketing method can. And they do it by using the right stuff to make what is already there, the actual bones and features of the house, sing soprano. 

(Read more about what the  The National Association of Realtors really thinks about Home Staging).

 

a Professional Staging Study by Rave Home Staging http://rave-reviews-home-staging.com/

We fully stage homes because we have found statistically that the entire home staged sells approx 28% faster than key rooms only. Vignette staging can soften rooms like bathrooms and kitchens, but it does nothing to overcome buyer objections.

Our goal at Rave Home Staging is to create a measurable, marketable difference that makes the home sell faster, and creates the perception of higher value, causing the home to sell for more than if it had not been staged. Vignette Staging does not move a house toward that happy ending. Full Staging most certainly does. 

 

Melissa Marro Signature line

 

 

 

 

 

Posted by

----------------------------------------------------------------------------------------------------------------

 Author Bio: Melissa Marro, Home Staging Industry leader, Realtor, and entrepreneur offers a unique perspective on New Home Construction, Resale Residential Real Estate, and Home Staging

For more information on buying or selling in the Fleming Island, Orange Park, or Jacksonville, area, visit StageListSellNEFL.com or call Melissa Marro (marro.melissa at gmail.com), Keller Williams First Coast Realty, for more information (904-466-2093).

 

close

This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Topic:
Home Selling
Groups:
Home Staging
Services for Real Estate Professionals
Real Estate Staging Association
Florida Rain Makers
Succeed in Home Staging
Tags:
home staging
jacksonville
staging training
vignette staging
staging best practice
vignette vs
vignette vs full staging
why pay for a professional stager
whats the difference between stagers
how stagers make a difference when selling

Spam prevention
Show All Comments
Rainmaker
4,003,361
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Melissa, we do see sparse staging, and sometimes you wonder why they did just a bit versus the full staging.

Feb 23, 2017 06:15 AM #1
Rainmaker
443,584
Melissa Marro
Keller Williams First Coast Realty - The Marro Team - Orange Park, FL
Jacksonville Real Estate and Home Staging

Of course, it's a money-saver. But if it doesn't help, it's actually a money-waster. Thank you for commenting!

Feb 23, 2017 08:41 AM #2
Rainmaker
443,584
Melissa Marro
Keller Williams First Coast Realty - The Marro Team - Orange Park, FL
Jacksonville Real Estate and Home Staging

Sadly, the answer to that is usually budget restrictions. This means that the stager either doesn't know enough, or isn't confident enough in the process to hold the ground that they will only do what creates a "measurable, marketable" difference to the seller. That's our stance. We absolutely won't do vignettes because it does nothing to make the house sell faster or increase the value perception of the home. 

Feb 23, 2017 08:42 AM #3
Rainer
2,625
Larissa Botik
Botik & Co. - Taylor Lake Village, TX
We prepare private residences for sale.

Dear Melissa, 

I've been staging homes for 10 years with vignettes.  Most of the homes I stage sell within 10 days and if they don't it's usually because they are over $500,000. If someone calls me and wants to rent furniture, my first question is, "What's really wrong with the house?" Because 9 times out of 10  the seller needs to that money on something besides furniture: appliances, paint, wallpaper removal, new carpet, etc.  The reason a home sells (or doesn't sell) is because of three things: price, condition, and location.  While I'm in the business of making money, I'm not in the business of charging clients for things they don't need.  So unless it's a quirky layout, they just need a few things: vignettes in the rooms that sell houses: fireplace, kitchen, bathrooms. You would be surprised about how just a few little things like that, done well of course, can warm up a home! 

I also work with photographers every day that do digital staging.  So for $40 a room they can drop in digital furniture around the staging I have done in kitchens, bathrooms, and the fireplace. The result is often stunning and more than one would get if they did rent furniture. This has increased my Realtors clicks and showings! 

For full disclosure, you should know that I'm 100% hired by agents.  They pay my fees and I'm busy 24-7.  I walk room by room, write an asessment and then come back to make sure it's done on occupied houses and tweak to perfection on day of photos.  I do not know a single Realtor in my area (and I work for every top agent in Clear Lake) who is willing to spend several hundred dollars a month on furniture rental whether it's one time or monthly.  My top office is Keller Williams Clear Lake on Nasa Rd. 1!  Visit my Facebook page: Botik & Co. and you will see what I'm talking about.  There are 100's of albums on there.  Thanks! 

Larissa W. Botik

Botik & Co. 

Home Staging & Interior Re-Design 

Apr 28, 2018 01:23 PM #4
Rainer
5,273
Mark Kraus
Coldwell Banker King Thompson Realtors - Columbus, OH
Serving Central Ohio

My opinion is that there is not a single solution for every property.  By NO means do I want to imply that it is a "thing" yet, but in the past 1-2 years, I see a certain amount of push-back by buyers against staging.   I am 100% behind decluttering, rearranging, brightening, cleaning.  But I've also had buyers ask "why did they stage?" with an undertone of "are they trying to fool us or distract us?"   I've also had buyers come through on a final walk-through and be rather crest-fallen when it is not as nice as when they saw an elaborately staged version - the last thing that a buyer and buyers' agent wants on the way to closing.  Rearrange, de-clutter, open up furnished homes..  If appropriate and the budget is tight, adding a little propping, for color, scale, and to give a bit of interest to a home is a great idea for an empty home.   

Jan 24, 2019 07:19 AM #5
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?

Rainmaker
443,584

Melissa Marro

Jacksonville Real Estate and Home Staging
Ask me a question
*
*
*
*
Spam prevention

Additional Information