I am a huge fan of automation and technology, but we are a long ways away from being outsourced as Realtors. For example, I use Google Alerts to help me keep track of what is happening on line for Boise Idaho real estate. Therefore, I have a Google Alert set up specifically for "Boise Real Estate". Today, even though Zillow dominated the top four results, I am not too worried.
The fourth on the list of top sites for Boise real estate today on Google was for "83701 Real Estate Agents". I love the summary:
The 83701 zip code is for P.O. Boxes only! There are 25 pages of Realtors that show up ready to help. Should I feel sorry for my competitors that don't understand online marketing that are paying for "Preferred Placement" and advertising on Zillow in zip code 83701? According to HomeTownLocator.com; there are "0" single family addresses and "0" multi-family addresses in Zip Code 83701!
I recognize that I can not compete with the likes of Zillow to show up on in elusive "First page of Google". Instead, I provide my clients in Boise, Idaho with first class real estate service and my 25 years of intuition. In turn, they refer me to their friends and neighbors who are looking for a Realtor in Boise. I prefer to show up on someones' referral list instead of a search engine.
If you are looking for a Realtor in Boise, you should shop around. Google me and then compare the results for another agent you may be interviewing. I think you will see a huge difference in the results!
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