Active Rain March Challenge: Name 3 Brands You Trust & Why?

Services for Real Estate Pros with Napa Consultants DRE00893924

Apart from top-of-mind status, brand loyalty is the most sought after commodity in your real estate practice. Loyal clients trust you. They choose you again when they are ready to buy or sell their home and they also tend to be your best source of referrals.


By examining why you are loyal to certain brands you can discover some of your core values. Your ideal clients are those who share your values. When you are clear about your own values you become a powerful magnet to attract more ideal clients, those with similar values.


For this contest name three brands outside of the real estate realm that you trust. Then, write a paragraph for each explaining why you trust them. Be sure to include at least one photo you have taken. Finally, share what you have learned about yourself and your values by focusing on these brands and examining why they are important in your life (and your real estate practice). 


Please make sure that your photo is an original, and you are the owner of it. ***Some companies like Apple have a press room that allow you to use their photos, after signing in and agreeing to their rules. Of course, you need to add at the bottom of the photo “Photo Courtesy of Apple.”  Some press-rooms take longer to respond than others.


For this post, please write at least 300 words, and you will receive 1500 points. Be sure to leave a link to your post with your submission in the comment section below.


We are raving fans and loyal customers of Mercedes, Apple and Trader Joes. We trust each of these brands.  Here is our example of how to write this post.


Courtesy of



We bought our first Mercedes in 1980, based on design and their safety record. The brand’s prestige was also a factor because we operated our commercial real estate firm in Beverly Hills, where driving a luxury car was the norm among our high net worth clients. We have been loyal fans for 37 years, because of their impeccable service (including free loaner cars during services) and their willingness to stand behind their product. On several occasions they completely replaced major parts at no cost even beyond the warranty because of our brand loyalty. In each of the cities where we have lived we have had wonderful service representatives, who took great care of us.


Courtesy of Apple



We appreciate Apple for their elegant sense of design and the ease of using their products. We trust Apple based on their stance on privacy issues and their best-in-class service. We do not have time to indulge in tech rage or wait for tech support.  Apple Care consistently addresses all of our tech concerns  when they arise, occasions that are few and far between. Each and every tech support representative that we have encountered has made us feel good during our calls or at our visits to our local Apple store. This was even true in Florence, Italy where we purchased a replacement for one of our iPads that was accidentally crushed between our airplane seats.

Trader Joes


TJ’s commitment to being GMO-free and other high standards provides a very high level of trust in their private label products. Trader Joe’s “no questions asked” return policy and their encouragement to try new products is second to none! But, what keeps us coming back is their staff; 80% of them know us by our first names as we know them! We always have a great time when we go there because they consistently hire up-beat people.


In writing this post we discovered that elegance and intelligence in design, plus ease of use, are important values of ours when it comes to products. Consistently feeling UPLIFTED by customer service, especially when there is continuity in personnel is particularly appreciated. We try to incorporate these values in our own business and like to work with those who share the same values.


We look forward to reading your entries.  This Active Rain Challenge expires on March 31, 2017, at Midnight PST.


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Written by Ron & Alexandra Seigel-




ABOUT:  Luxury Real Estate is a high stakes game. Commissions are substantial! We help luxury real estate professionals get to the listing table more often and win listings more frequently.  If you want to be the market leader, the personal or company brand that your target market thinks of first and refers most often, you need an Elevator Statement to accelerate the process.  We can get you there!

Your Elevator Statement is a succinct and persuasive summary of your extraordinary promise of value, your unique selling proposition.  In a time-starved world the attention span of your target market is shrinking.  To instantly convey what sets you apart from the crowd you need to be able to answer EACH ONE of these 3 questions in less than 30 seconds.: 1) What Do You Do?; 2)  How Do You Do It?, and;  3) How Are You Different?.  Can you state how you are different and better than your competition in less than 30 seconds?

Watch the video above to see and hear how we do it. 


Re-Blogged 4 times:

Re-Blogged By Re-Blogged At
  1. Roy Kelley 03/02/2017 02:00 AM
  2. Debbie Reynolds 03/01/2017 01:24 PM
  3. Tony and Suzanne Marriott, Associate Brokers 03/01/2017 03:57 AM
  4. Praful Thakkar 03/24/2017 04:49 PM
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Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

# brands

Here is my entry. Thanks for the opportunity!

Mar 29, 2017 09:18 AM #161
Kaye Swain
Keller Williams Real Estate Roseville CA - Roseville, CA
Your Roseville Real Estate Agent

Definitely a thought-provoking challenge. Thank you   Here's my entry - 

Sharing the Joys of Consistency

Mar 29, 2017 09:31 AM #162
Steffy Hristova
HomeSmart Elite Group Tempe AZ Tel: 480-966-9353 - Tempe, AZ
Tempe AZ Realtor - Your Home Close to Your Work!

Thanks for hosting this challenge, Ron and Alexandra Seigel . Here is my entry:

Three Brands I Trust



Mar 29, 2017 04:03 PM #163
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Hi Ron and Alxandra.  Here's my three brands:

Mar 29, 2017 04:15 PM #164
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Ron and Alexandra Seigel - thanks for the fun contest.  Here is my entry.


Mar 29, 2017 07:44 PM #165
Steve Higgins
RE/MAX Kelowna - Kelowna, BC

Thanks for the contest here is my entry.

Mar 29, 2017 08:12 PM #166
Melissa Jackson
Citiwide Alliance Realty - Weatherford, TX
Helping You Make The Right Move

 Not posted exactly as I wrote it. The formatting looked good until I published. I'm sure it's on my end.  I'm still learning how to format my blogs.  This was a fun contest. 

Mar 29, 2017 09:36 PM #167
Ed Silva
RE/MAX Professionals, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

This was an intersting challenge and the travels at the beginning of the month made it easier for me.

Brand Recognition and What We Come to Expect in a Name

Mar 30, 2017 06:37 AM #168
Maria Sapio
Keller Williams of Central PA - Carlisle, PA
Real Estate Agent- Carlisle, PA.

Thank you for offering this challenge...glad I made it in!
- I tried to turn the photos but they wouldn't cooperate .. 

Mar 30, 2017 10:19 AM #169
Robert Bob Gilbert
Berkshire Hathaway HomeServices Anderson Properties - Katy, TX
Your Katy TX ( West of Houston) Real Estate Expert

Hi Guys, Here is my post in your challenge and thanks for creating it.

Mar 30, 2017 01:10 PM #170
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Here is my entry into the 3 Brands contest.

Mar 30, 2017 01:27 PM #171
Gloria Todor
Century 21 Absolute Realty - Springfield, PA
& Doug Durren (484) 431-3686 in SE PA

Thank you Ron and Alexandra for hosting this challenge!

Here is my offering 3 Brands That Are Important To Me


Mar 30, 2017 01:27 PM #172
Debra Leisek
Bay Realty,Inc Homer Alaska - Homer, AK

Okay... I made it just in the nick of time...again... but i had the concept right away!


thank you for the contest This was fun!

Mar 31, 2017 12:57 AM #173
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Hi Ron and Alexandra

What a fun contest and interesting to read about what other brands people like and why. Here's my entry:

The 3 Brands I Trust

Also it was a good tip about Pres Rooms!!

Have a great weekend!


Mar 31, 2017 08:50 AM #174
Mike McCann - Nebraska Farm Land Broker
Mike McCann - Broker, Mach1 Realty Farmland Broker-Auctioneer Serving Rural Nebraska - Kearney, NE
Farm Land For Sale 308-627-3700 or 800-241-3940

Hi Ron and Alexandra Seigel     Here is my entry...I am very pro on a few things...mostly vehcle brands that I have driven for decades.  Thank you for the contest!!

My Three Trusted Brands and Why I Believe in Them!


Mar 31, 2017 02:53 PM #175
John Meussner
Mason-McDuffie Mortgage, Conventional Loans, Jumbo Loans, FHA, 203(k), USDA, VA, - Walnut Creek, CA
#MortgageMadeEasy Walnut Creek, CA 484-680-4852

My top 3-->  

Value, quality, and service.

Mar 31, 2017 03:34 PM #176
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello, Here is my entry for your contest.

Mar 31, 2017 03:55 PM #177
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Thank you all for your participation in this contest.  At I write this comment, there are 7hours and 30 minutes left before the contest is over.  A

Mar 31, 2017 05:25 PM #178
Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams Fox Cities - Stevens Point, WI
Forestland Experts! 715-204-9671

Thanks for the opportunity Ron and Alexandra Seigel 

here is my entry.

Mar 31, 2017 09:30 PM #179
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Excellent challenge for this month Ron and Alexandra Seigel.

Here are the brands I love....

The Brands That Keep on GIVING!

Mar 31, 2017 10:45 PM #180
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Luxury Real Estate Branding, Marketing & Strategy
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