What is a real estate niche?

Services for Real Estate Pros with Inbound Real Estate Marketing L.L.C.

Active Rain Community,



Simply put a niche is an area of specialization. For seasoned real estate professionals, the term will not be new. What I am referring to is ONLINE real estate niches.  I like learning by example, so I am going to teach by example.  


An online real estate niche is a website | Facebook page | Twitter account dedicated to: 


  • Types of housing 
  • Types of Architecture 
  • Types of real estate transactions 
  • Types of buyers or sellers 
  • Location 
  • Special Licenses or relationships 


Here are those examples I promised. 


Joyce Rey has a strict 8 MILLION dollar + luxury focus. Does not personally list or sell a property unless it's in a luxury market. Been in the biz for 40+ years. The first agent to EVER top one billion dollars in residential real estate sales. 


Jay and Michelle Lieberman Focus on subdivisions in four cities in California. Thousand Oaks, Agoura, Westlake and Oak Park. 


Mark Leopold Focus on lake properties. He and his wife have been the top agents in Walden 6 years running. 


Julie Olsen Focus on ski homes. Also has numerous certifications and licenses calling out special skills that relate to high dollar second home purchases. 


Brian Merrick Focus on Malibu California and Coastal real estate. A top earner with a sterling reputation. 


Mauricio Umansky over the last 4-5 years Mauricio has become the number one earner in ALL of residential real estate. Last year he was number FIVE in the country with $422,000,000 in sales. 18-20% of his sales come from luxury highrises here in California. It's rare he doesn't have 1-5 listings in the same building that exceed 8-10 million dollars each. 


I hope you notice as I have over the years that almost ALL of the top agents focus on a niche or niches. It's FAR cheaper to target something specific online. You virtually cut out 95% of your competition when you move to a targeted specialization. 


And for those on the investment side if you want to LEARN about multi-family real estate...


Interested in learning more about online real estate niches?  I have just published an in-depth tutorial that reviews the real estate niches top agents target. 50 niches in total with explanations and examples of realtors that focus on those niches. 




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Show All Comments
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Thank you for the inspiration. I need to write more posts about my niche.

Mar 01, 2017 03:33 AM #3
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

Excellent Post ! This is the primary problem for most agents in real estate ! Too many are wandering generalities as opposed to meaningful specifics !!!

Mar 04, 2017 03:39 AM #4
Beth Bromund
Coldwell Banker Weir Manuel - Rochester, MI
REALTOR (248) 651-3500

It's always interesting to read about different niches.  

Mar 04, 2017 05:59 AM #5
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Yep, it has been said, there are riches in niches - so why not?
And wow, no less than luxury listing over $8 million..... I would like to do that, too....lol

Mar 05, 2017 11:23 AM #6
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