9 Things You Can Do to Get Your Real Estate Career Up and Running!

Real Estate Broker/Owner with Fred Griffin Real Estate Florida Broker BK436788

     You have passed the Real Estate License Exam.  You have a state-issued real estate salesman's license, you have signed up with a reputable Real Estate Company.  Your business cards are in hand, and you have a page on your Broker's website.  All of this is well and necessary, but none of that will put commission checks into your bank account.

     Now comes the time for you to gain the real-world knowledge that will help you sell homes and land!  It is time to establish yourself,  to educate yourself, and to brand yourself as a Real Estate Agent who will appeal to Buyers and Sellers!



House For Sale in Tallahassee, Florida



    1.  You are in Sales - know how to Sell

     Look at your Real Estate License... just about every real estate license will contain the word, "Salesperson".  You are in Sales!  To be successful in Real Estate, you must understand the basic concepts of Selling.    

     Learn how to identify "buying signs".  Learn how to overcome objections.  Develop good listening skills, and learn how to observe body language.  Even when you represent a client (have a fiduciary relationship), there may be times when you need to give them that push to make a decision.   Know how to "get the signature and close the sale"! 

     You must be confident and assertive when asking Buyers for a preapproval or proof of funds letter.  You must be able to convince a Seller that they have to price their house realistically.  You must be comfortable talking to FSBO's, and be able to show them why they are better off working with a Real Estate Agent (you!). 

      There are many courses, webinars, seminars, videos, and books on "The Art of Selling" available to you.  Start mastering the skill of selling today!


Buyer Broker Tallahassee, Florida


      2.  Tell Everyone that you are in Real Estate!

     Let everyone know that you are a Real Estate Agent.  Tell your family, your friends, the neighbors, your acquaintances, the cable guy, your auto mechanic, your mailman, your doctor, the cashier at the grocery store, the waitress at your favorite restaurant... tell every person that you meet.  Offer them something of value - tell them to call you any time they have a question about local real estate.  Then ask if they are thinking of buying or selling a house.  Do they know anyone else who is thinking of buying or selling a house?  Be sure to give them a business card!


     3.  Get Inside some Houses

     Look at some houses!  You should preview both occupied houses and vacant houses. 

     You may wish to start by visiting some Open Houses.  The door will be open; another agent will be there to greet you.  Search your MLS, Craigslist, and other sources for Open Houses.  You should also visit "Broker Opens", which are generally held on weekdays and attended only by agents and brokers.   

     Next, preview some vacant houses.  You can look at occupied houses later, after you are comfortable locking and unlocking doors.

     Choose a price range or area of town that appeals to you, then search out properties in the MLS.  Important: make sure you comply with the showing instructions in your MLS!  Be very careful with "appointment only", "alarm system", "must be accompanied by listing agent", or other special showing conditions.  Talk to the Listing Agent if applicable.  If your Board or Association has a Showing Service, get familiar with that system.  If asked to leave feedback, say "Personal Preview by Agent". 

     Learn how the electronic lockbox ekey works (Supra or Sentrilock or whatever your Broker or MLS is using).  Be sure to familiarize yourself with the lockbox ekey's website, which is where you pay your monthly bill, track showings, leave feedback, and get support when needed.  Also learn how combination lockboxes work (commonly used on foreclosures and bank-owned properties). 


     4.  Learn your Contracts and Forms

     You must be thoroughly familiar with your Contracts, with Disclosures, with all other forms that are pertinent to your area, Board, or Association. This may require attending classes.  Contact your Board or Association to see what training they offer.

     You need to learn how to complete the Forms online (if applicable to your area).  You must also be able to fill out the paper forms with pen and ink (if the computer goes down, you do not want to tell your Buyer, "Let's wait until later").

     Print several copies of your Sales Contract, Listing Agreement, Buyer Brokerage Agreement, and Disclosures.  Read them, write on them, practice, practice, practice!  Choose some houses from your MLS, then fill out some imaginary contracts using "John Doe" and "Jane Doe" for the parties. 

       When you are "live" in front of a buyer, a seller, an investor, a client, or a customer, you MUST be completely familiar with the forms.  You must be prepared to fill them out right then and there!  


House For Sale in Tallahassee, Florida


     5.  Establish an Internet Presence

    Set up a Website.  It is not good enough to be a "page" on your Broker's Company website.  You need YOUR OWN website that highlights YOU as the go-to Agent for your local area.  Be sure your website complies with your State Real Estate Commission rules on advertising. 

     Blog regularly, either on your own WordPress website, or on a site like ActiveRain.  Be the source for local real estate information.

     Create a Social Media Presence.  Make yourself available to the public.*

     *Word of Caution:  Do not sign up for more social media sites than you can regularly participate on.  Your content, posts, shares, likes, tweets, and conversations must be fresh and current.

      Establish a profile on Zillow, Trulia, and Realtor dot com. Many Realtors do not like these websites - but this is where the Buying and Selling public is searching for houses.  You should have at least a basic profile on each of these sites.  


     6.  Brand YOURSELF, not your Broker's Company

    You may be proud to work with your Big National Real Estate Company, but do you really need to promote that company?  No!  You need to promote yourself.   Your business card, your website, your promotional and marketing materials should be mostly about YOU, not about the Broker or company that you work with.  


     7.  Grow and Establish a Support Network

      Find Mentors!  Have lunch with Top Producers and seasoned Real Estate Agents.  Ask questions, then be quiet and listen to your Mentor.  Be mindful of their time. When lunch is over, offer sincere thanks, suggest that "perhaps we can do this again next month", and of course be sure to pick up the check!

     Be Active in your local Board or Association of Realtors.  Attend the weekly meetings, participate in the "Socials".  Shake hands, introduce yourself, ask for business cards.  Be sure to meet the officers, directors, and staff members of your Board or Association.   

     Network with Lenders, Surveyors, Appraisers, Home Inspectors, Insurance Agents, and Title Company or Title Law Firm personnel.  If they are hosting or promoting a class or event, be there, introduce yourself.  Get their business card and any handouts or materials that they are offering.

     Get a good CPA.  You want a CPA who will help you keep as much of your hard-earned money as possible, while complying with IRS rules on quarterly estimates, self-employment taxes, home office deductions, auto mileage, and so forth.

     Get a good Real Estate Attorney.  Ask the Top Producer that you took for lunch which Attorney he or she uses.  Or, find out who the lawyer is that represents your local Board of Realtors.

     Meet some Technology People who can help you with website design, smart phone issues, and computer setup.


      8.   Have a Winning Attitude!

     Associate with winners, not losers.  Surround yourself with successful, optimistic people.   Even when the Market is tough, successful agents are making money. Keep company with these people.

     Keep your car in showroom condition. 


Advice for New Real Estate Agents


     Dress for Success.  People judge you by the way you look.  Even if your area is laid-back, casual, or rural, you must be well-dressed and well-groomed.

     Act Professional.  Real Estate Agents refer to themselves as "Professionals".  Act that way!


      9.   Be prepared to Work Hard, Very Hard!

     Those "Reality Television" Shows where the Agent takes a Buyer through 3 or 4 houses, then writes an offer and the deal closes a week later, are scripted fantasy nonsense.  There is much more to the Real Estate Profession than just showing a few houses and closing the transaction.


Tallahassee Real Estate Buyer Broker


    Congratulations on passing your Real Estate License Exam!  Now you need to carry out the 9 steps above, and start putting commission checks in your pocket!


Posted by


Frederick Griffin, Licensed Florida Real Estate Broker    850-545-1901


Tallahassee Florida Metropolitan Area

Exclusive Representation for Buyers and Sellers 

Call Fred  850-545-1901


 Realtor logo       HUD Logo Fair Housing



Frederick Griffin, Licensed Florida Real Estate Broker    850-545-1901


Disclaimer:  Nothing in the above blog article is to be construed as legal advice, tax advice, or financial advice.  For legal advice see an attorney.   For tax advice or financial advice see a tax attorney, certified public accountant, or other qualified professional.



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Donna & Larry Johnson
Keller Williams Real Estate - West Chester, PA
Chester & Delaware County

All good points. Number 1 in my book is to make sure that you have enough cash set aside and stick to a budget. Practice red light green light with your money.

Mar 02, 2017 07:27 AM #56
Lou Ludwig
Ludwig & Associates - Boca Raton, FL
Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC


Your tips will get a real estate professionalds career moving in the right direction.

Good luck and success.

Lou Ludwig

Mar 02, 2017 04:59 PM #57
Lou Ludwig
Ludwig & Associates - Boca Raton, FL
Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC


Congratulations on a well deserved feature for an outstanding post.

Good luck and success.

Lou Ludwig

Mar 02, 2017 05:01 PM #58
Ari Taylor
Century 21 North Shore - Peabody, MA
Realtor with Century 21 North Shore!

Great list Fred Griffin ! I think alot of people new to the business don't realize how important it is to brand themselves not their broker!

Mar 03, 2017 06:44 PM #59
Andrew Mooers | 207.532.6573
Northern Maine Real Estate-Aroostook County Broker

Commission sales, knowing the routine for the best use of your time, having savings and a partner to help your learning curve.

Mar 04, 2017 03:44 AM #60
Sussie Sutton
UTR Texas Realtors - Pearland, TX
UTR TEXAS Realtors - Rep for buyers and sellers.

What an awesome post and one I wish I had read when I first started out as a Realtor!

Mar 04, 2017 09:00 AM #61
Troy Erickson
Diverse Solutions Realty www.ChandlerRealEstate.weebly.com - Chandler, AZ
Your Chandler, Ahwatukee, and East Valley Realtor

Fred - This is very good advice for new agents to get their real estate career up and running. It can also work for experienced agents who are looking for ways to increase their production and/or professionalism.

Mar 05, 2017 07:04 PM #62
Eva B. Liland with Century 21 Doug Anderson
Century 21 Doug Anderson - Lancaster, CA
Glad to be of Service

New agents will benefit as well as old ones. There is always room to improve!

Mar 06, 2017 03:01 AM #63
Kasey & John Boles
Jon Gosche Real Estate, LLC - BoiseMeridianRealEstate.com - Boise, ID
Boise & Meridian, ID Ada/Canyon/Gem/Boise Counties

You should link this post every time a new agent asks a question in the Q&A section, no matter what the question is.  It's a great post.  -Kasey

Mar 09, 2017 08:45 PM #64
Fred Griffin
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

Kasey & John Boles and the team at Jon Gosche Real Estate, LLC   comment #64

   Thank you, Kasey and John!

Mar 10, 2017 06:38 AM #65
shirley cicero
United Country Ponderosa Realty Associates - Livermore, CO
Northern Colorado Mountain Homes and Vacant Land

Thanks for sharing! They are ALL very important points. The one I have to figure out is the dress above your customers ... sometimes we are schlepping through muddy land on some of these vacant properties, so it will be a fun challenge.

Mar 29, 2017 06:03 PM #66
Michelle Edwards
Realty One Group Trilogy - San Bernardino, CA
Licensed Realtor® in California and Nevada

Thank you for sharing these insights!

Mar 31, 2017 08:33 AM #67
Thomas J. Nelson, Realtor, ePRO, CRS, RCS-D
Big Block Realty 858.232.8722 - La Jolla, CA
& Host of Postcards From Success Podcast

Well done Fred Griffin great list, great advice.

Especially:      9.   Be prepared to Work Hard, Very Hard!

Apr 04, 2017 07:47 PM #68
Robert Bob Gilbert
Berkshire Hathaway HomeServices Anderson Properties - Katy, TX
Your Katy TX ( West of Houston) Real Estate Expert

Fred, Excellent post and those are valuable tips/suggestions for new agents and even experienced agents. 

Apr 13, 2017 01:45 PM #69
Robert Bob Gilbert
Berkshire Hathaway HomeServices Anderson Properties - Katy, TX
Your Katy TX ( West of Houston) Real Estate Expert

I forgot to say Working hard is so important as too many people get into Real Estate as they think this is an easy gig and easy money! We all know the truth about that idea!! 

Apr 13, 2017 01:46 PM #70
Sybil Campbell
Long and Foster REALTORS® 5234 Monticello Ave Williamsburg, Virginia - Williamsburg, VA
REALTOR® ABR, SFR, SRES Williamsburg, Virginia

That is very good advice Fred, there is much more to being successful in real estate than a lot of people realize.

Apr 18, 2017 02:58 PM #71
Debe Maxwell, CRS
www.AtHomesCharlotte.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Well you've nailed it, Fred!  Each and every one of these can be followed (easily but, with true dedication and hard work) and lead to success. Many don't want to put in the effort, even when given the perfect recipe for success as you've done!

And, I think we need to post this in the Q&A when newbie agents or students ask these questions - this is sage advice that includes answers to most of their questions!!  Great job, Fred!

May 07, 2017 12:56 PM #72
Shahar Hillel
Augusta Financial Inc. - Stevenson Ranch, CA
Mortgage Consultant, Loan Officer.

Great advises and tips.

May 11, 2017 10:50 AM #73
Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams fox cities - Stevens Point, WI
Forestland Experts! 715-204-9671

IMportant advice Fred, far too many agents fail to understand the importance of that first rule and think that they are hired to open doors and fill out forms.

May 15, 2017 10:27 PM #74
Steve Bracero
Heisler and Mattson - Shrewsbury, MA
First Time Homebuyer and Investor Specialist

Hi Fred Griffin , I saw this article from reading one of your comments. This is great advice and excellent tips on how to be successful! 

Jul 19, 2017 01:45 AM #75
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