Your sphere is your best source of business — but sometimes, repeat business or referrals slip through the cracks before you’ve had a chance to get in touch. Is it really possible to keep up-to-date with hundreds (or even thousands) of contacts in your database?
When we asked “Rainers” how they manage to get business from their sphere in this contest, several bloggers mentioned that they focus on offering something truly valuable to the members of their sphere. Read on for examples of how four Active Rain bloggers go beyond branded giveaways to truly make an impact.
1. Give the gift of a localized subscription
If you work in an ultra-photogenic market, a vacation home market or a city large enough, you likely have the choice of sending a local magazine subscription to your sphere contacts. Both Susan Laxson of Naples, Florida, and Dick and Mary Greenberg, of Fort Collins, Colorado, mention this is their favorite giveaway of the year.
[There is] a beautiful local magazine that shares the treasures of living on the Paradise Coast of Florida. It has local events, restaurants, doctors, new home developments, charities, etc. It is a magazine I like to provide all my clients at their closing.
Annually, I renew the subscription for them at a cost of $16.95. A small price to pay for keeping in touch with clients and reminding them every year that you are there to help them with their real estate needs.
Every past client receives a subscription — renewed every year — to [an excellent western lifestyle magazine]. Every month, it is delivered to their home in a special wrapper that says “Compliments of Mary & Dick.”
2. Remind them the best things in life are free
A gift doesn’t have to be expensive to be valuable — in fact, it doesn’t have to cost anything at all! We love this last example from Cedaredge, Colorado, agent Debbie Laity, who offers locals the best perk during a busy fall festival weekend each year.
Each year in October my town holds a festival called Applefest. This is a big draw and brings at least 10,000 people into our little town. Free parking is difficult to find and paid parking is expensive.
Those clients I had the most fun with get a call from me asking if they are going to be coming to the festival. If so, I tell them they have a parking spot set aside just for them. This year I reserved six spaces in front of my house, and we had more parking in my backyard.
My clients were also asked to stay for an afternoon cookout and party on my patio.
3. Show you care by keeping them safe
Flagstaff agent Dusty Rhoton knows that even the most responsible homeowners can be forgetful about basic safety measures. We love this practical tip:
Sometimes I will deliver [clients from the last year] something useful like smoke detector batteries so they will stay safe in their home.
Ready to dominate your sphere?
We are so grateful to the Active Rain community. Through our contest earlier this year, we gathered up 30 amazing ways agents can engage their sphere to get more business in 2017. We compiled them all into a free PDF download, and we invite you to download it here.
GET THE FREE PDF: How to dominate your sphere.