Photography is "EVERYTHING" in real estate marketing!

By
Real Estate Agent with Keller Williams Pinnacle Group

The internet has changed everything in real estate marketing!  Many realtors are still taking their own photos, some actually taking photos with their phones.  Some realtors still aren't taking advantage of drone photography.  Today over 90% of buyers are searching for homes themselves on various real estate sites.  Regardless which site they are on, they input the perameters of their search and then properties matching those perameters are listed.  They show one and only one photo, a price, an address and a short description.  If that photo doesn't get their attention, they may never see the description or the other photos, which may be spectacular.

 

The number of realtors not hiring professional photographers, not using FAA approved drone photographers for those properties that warrant aerial photos and not using the right "First Photo" is mind boggling to me.  Watch this short video sharing how I get listings because so many realtors are not using correct photography.  I'd love to see your comments and an your thoughts on the use of professional photographers and FAA approved Drone Photographers... Thanks to all who participate!  

The "First Photo" and importance of good photography

Comments (6)

Paul Antonelli
Antonelli Realty - Saint Cloud, FL
Broker Owner; Antonelli Realty

Incredible. What an amzing difference. Something to consider for sure. 

Feb 28, 2017 06:27 PM
Julie Larson Realtor® Sarasota FL 941-882-0322
PalmerHouse Properties Florida - 941-882-0322 | Serving Sarasota, Manatee & Charlotte Counties - Sarasota, FL
When you're thinking of moving...ThinkSuncoast.com

Wow! What a difference, Jim McCord!!!

My photographer sent over the photos for a new listing she took of mine yesterday. My sellers have fallen in love with their home all over again after seeing the photos!!!   

Feb 28, 2017 06:33 PM
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi Jim- what a huge difference! Agents owe it to their sellers to have the very best photographs to showcase the property.

Feb 28, 2017 07:04 PM
LLoyd Nichols
Premier Florida Realty of SWFL - Fort Myers, FL
Southwest Florida Homes By The Sea

night and day. Very cool difference.

Feb 28, 2017 07:33 PM
Bridget Murphy
Dave Murphy Team - Park Ridge, IL
Dedicated Realtor serving Chicagoland

Wow!  The difference is tremendous!

Jul 25, 2017 07:47 PM