I am sure many of you have attended national real estate brokerage conventions and sales meetings. Statistics show the majority of attendees in the real estate industry increase their productivity by regularly attending these conferences. Statistics also show attending marketing training and technology events increase productivity.
Agents are traveling all over the country for their nationally branded brokerage conventions. They also fly from coast to coast for Inman events. They attend Xplode, REW, LCA, Curaytor events and bootcamps. Then you have the Tom Ferry events and other leading coaches and gurus.
Realtors are traveling to gain knowledge, get motivated, to have fellowship with their peers, meet vendors and network.
Those that choose not to attend their national franchise conventions either don't have the money, the time or the will to do so. It can get pricey. Airfare, hotels, food and the fee to attend. It is a commitment and your time is valuable. I get that.
I do believe if you are part of a nationally branded company, you should at least go to your next convention. Start saving now.
As vendor/speaker in the real estate industry, I have attended so many conferences. and I see the positive effects in the lives of the attendees.
I live in Las Vegas. The majority of the real estate conventions and summits take place here. Two weeks ago I was at the Keller Williams Family Reunion. This week I was at the Better Homes and Gardens event and Re/Max R4 is wrapping up today where I was at supporting two of my marketing partners, Adwerx and eMerge. I also attend various Mastermind Summits and the Tom Ferry Success Summit when it comes to town.
Obviously my expenses are low. The events are 20 minutes from my house so I have no travel or lodging expenses other then parking. I am lucky as I have the opportunity to attend so many events because they are in my backyard.
Living here, I know hundreds of Realtors personally and know OF hundreds more. I will ask many of them if they are attending their national convention, seeing as how it is here in Vegas. It blows my mind how many locals don't attend their own convention. Unless they have a serious time issue or are not in a position financially to buy the ticket, there is no excuse. (And if you can't afford the ticket, then you probably need to find a way to attend anyway to become more successful.)
I also attend most of the summits that come to town. I never miss Tom Ferry or Tony Robbins. As I attended both of their summits last year. At the Tony Robbins event I ran into so many locals that I knew or recognized which was in contrast to the days I spent at the Tom Ferry Summit. I knew some of the coaches and I had many clients fly in from around the country for his event but I only ran into two local agents. I asked one of the people at registration, how many locals were attending and was told just a handful. What? I asked the same questions at the #KWFR and #ReMaxR4 events and got the same answers. Other then Albie Vas, I did not cross paths with a single local agent. This just blows my mind.
My encouragement to attend large events in your area of course, only pertains to agents that live in cities that regularly host major conferences. If you live in Freeport, KS, Monowi, NE or Lost Springs WY this post does not really apply to you...BUT YOU SHOULD MAKE AN EFFORT TO TRAVEL TO YOUR BRANDED CONVENTION.
In the comments, I am not looking to whether you follow Tom or Tony(Even though I do). I am looking for the following:
1) If you live in a large area like NYC, Vegas, Miami, NoLo, SoCal, etc, and you DON'T attend LOCAL events tied to your national brand, why not? Same goes if your favorite coach, teacher or speaker is in town.
2) If you live nowhere near the national convention locations, but make an effort to attend your convention every year or two, what did you get out of it? Why do you continue to travel every year? What is your motivation?
3) If Tom Ferry, Chris Smith or CJ Hays comes to YOUR town, how can you not attend?