Brands That Have Shaped My life

Real Estate Agent with DFW FINE PROPERTIES 0506509

©Patricia Feager, 3/3/2017

Brands I have come to know, like, and trust outside of the Real Estate Industry and how they have shaped the way I think about my own Real Estate business.



Invention and innovation have played an important role in the lives of consumers. My perception on consumer products was shaped by personal life experiences, my parents, and their parents. In 1896, Eveready was the first manufacturer to develop dry cell batteries. They reinvented themselves in the late 1950's when they introduced alkaline technology. I was part of the first generation that experienced portable power. Transistor radios revolutionized the way teenagers listened to music. When it came to Rock & Roll, I was forever ready! By 1989, Eveready introduced my children to the world's first AA lithium batteries, and by 1995, they were the first company to introduce consumers to an on-battery tester to check the life of alkaline batteries, thus saving consumers money. In 1997, technology was once again transformed by Eveready when they invented a long-lasting AA battery for digital cameras and cell phones. Without a digital camera and a cell phone, I could not stay in business.



The first time I realized how important brand names meant to the American Public was when I was engaged to be married. My first appliance was a General Electric Gas Stove. My mother and my aunts insisted the only thing I really needed to keep a happy marriage was a GE Kitchen Stove, Refrigerator, Washer, Dryer, and an electric GE Window Air Conditioning unit. Those GE products were really built to last because they even outlasted my husband! Little did Jack Welch know how his winning ad campaign had on the influence of women. As a Real Estate Agent, the kitchen and the master bedroom still persuades the buyers more than anything else. GE's slogan, "We bring good things to life," reminded consumers what's best and that theme continues today. Young adults leaving the nest going on their own no longer need to take sage advice from family members. They can shop on-line and check consumer reports.



website ad

Anyone and everyone who plans to run a business will need to have an award winning brand graphic design system to beat the competition and/or stay in business. People are on the Internet 24-7. One second matters between survival and obsolescence. With the invention of e-brochures flyers, instagram, youtube video, etc., information is consistently available to on-line viewers. For years now, brick and mortar stores have gone out of business. Consumers no long need to walk into a store and many homeowners will not open the door to a stranger selling products. HOA's and Property Management Companies have restrictions and neighborhood guidelines. Web persuasion is highly effective, plus it works! It is the easiest way to get information and has an instant emotional impact. The biggest challenge Real Estate Agents have, is educating the public to know the difference between what is bogus and accurate. People still need credible and verifiable Real Estate Agents who are licensed to sell, not savvy enough to create web sites that lure people in for all the wrong reasons with data that isn't true, current, or even pertinent for local consumers. 


The inspiration for this post comes from Ron and Alexandra Seigel, Active Rain March Challenge: Name 3 Brands You Trust & Why? Their business is in Santa Barbara, CA. My business is local to the Dallas-Fort Worth area in Texas. The message is loud and clear - people listen to other people and they listen more when there are no people through various new technology. Loyalty has to be convincing.  

Patricia Feager


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 dfw fine properties



                                        3575 Lone Star Circle, Suite 315
                                        Fort Worth, TX 76117
                                        Office: 817-748-4800/FAX: 817-748-4900

                                         Patricia Feager
                                                        Cell: 469-951-4758




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Anna Banana Kruchten CRB, GRI, WLS
Phoenix Property Shoppe - Phoenix, AZ

Patricia I had to smile about what your Mom and Aunts thought was needed to make a good marriage.  Sweet! Thank goodness I bought a GE gas stove! Very interesting takes on all 3 brands!

Mar 03, 2017 10:28 AM #5
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Patricia- I love your brands and you are so right about Eveready Batteries.  We have often tried the off and less expensive brand but always came back to the known and reliable entity. 

Mar 03, 2017 11:45 AM #6
Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtor, Philly Main Line

Great choices and an interesting post, loved reading it.

Mar 03, 2017 03:21 PM #7
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Patricia your mention of Transistor radios brought back some very good memories of my younger years :)

Mar 03, 2017 04:21 PM #8
Kathleen Daniels
KD Realty - 408.972.1822 - San Jose, CA
San Jose Homes for Sale-Probate & Trust Specialist

Patricia,  I am enjoying reading the posts for the contest.  I certainly enjoyed reading yours.  That little energizer bunny is one of my favorites too. 

Mar 03, 2017 04:28 PM #9
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Hi Patricia Feager great choices.... I had to smile while reading about GE.... my only job during my college years was for two summers at the GE factory in Ashland MA working on a conveyor belt doing quality control for the GE timers.... I loved working with everyone as a team player on the conveyor belt.... fun days,...

Mar 03, 2017 04:44 PM #10
Georgie Hunter R(S) 58089
Hawai'i Life Real Estate Brokers - Haiku, HI
Maui Real Estate sales and lifestyle info

Interesting topic and some good choices too.  I'll have to see what others are contributing along this line.

Mar 03, 2017 05:34 PM #11
Sheri Sperry - MCNE®
Coldwell Banker Residential Brokerage - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Patricia, I love your unique take on those 3 brands.  I would probably never even thought of the EverReady Battery....yet as Belinda Spillman pointed out, all we have to do is look around to find our favorite brands! I have those batteries in just about every room and a whole container of spares just waiting to be used.

Mar 03, 2017 06:09 PM #12
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good evening Patricia Feager ,

What great three choices for your entry into Ron and Alexandra Seigel 's contest! My dad worked for GE for 38 about a loyal of my three choices! Thank you for sharing.

Mar 03, 2017 07:23 PM #13
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

These are great choices. I enjoyed reading your post. Thanks for sharing 

Mar 04, 2017 03:51 AM #14
Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

I make use of these brands as well and I agree that they have been trusted brands over the years!

Mar 04, 2017 05:43 AM #15
Dennis Swartz
Full Circle Property Management - Columbus, OH
MBA, GRI...experience counts!

GE has morphed over the years and lost some luster but its still a well known brand. I loved reading your blog.

Mar 04, 2017 09:04 AM #16
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Patricia Feager,  brands are so important and I remember so many from my mom kitchen.


Mar 04, 2017 09:43 AM #17
Ed Silva
RE/MAX Professionals, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

EverReady batteries is a sound brand and one that has stood the test of time.  So has GE

Mar 04, 2017 03:07 PM #18
Janice Zaltman
United Realty Group - Boca Raton, FL
South Florida Residential Real Estate

Hi Patricia: Thanks for the reminder. Yes, love that Eveready Bunny! Think we have all owned a GE appliance. My first condo had a mustard colored GE double oven that worked for over 30 years. (I was the third owner) They don't make things to last anymore!

Mar 04, 2017 06:00 PM #19
Beth Bromund
Coldwell Banker Weir Manuel - Rochester, MI
REALTOR (248) 651-3500

Patricia, I enjoyed reading about your choices.  It's always great when we find brands that work well for us.

Mar 04, 2017 06:15 PM #20
Debe Maxwell, CRS | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

HI Patricia!  Great choices and I loved your story about GE making a happy marriage.  I remember the harvest gold & avacado colored GE appliances with very fond memories from my childhood too!

Mar 04, 2017 09:47 PM #21
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hi Patricia - I also smiled when I read about the key to a successful marriage involved the purchase of General Electric products -- now, that's a powerful statement although I doubt it will ever be used in a marketing campaign.   

Mar 05, 2017 06:27 AM #22
Gloria Todor
Century 21 Absolute Realty - Springfield, PA
& Doug Durren (484) 431-3686 in SE PA

Hi Patricia, Enjoyed reading your post.  Funny but I never get tired of seeing the Energizer bunny in their ads.


Mar 30, 2017 06:25 PM #23
Elizabeth Weintraub Sacramento Realtor Top 1%
RE/MAX Gold - Sacramento, CA
Put 40 years of experience to work for you

Well, I would argue that "website" is not a brand, per se, but it is a product that I could not do without. I went rogue with my own site 5 years ago, separate from my brokerage, and am so happy I did.

I, too, have sort of stayed loyal to GE over the years. I have GE Profile in my kitchen, except for the dishwasher. I will never buy another GE dishwasher -- went through 3 motherboards. Kitchenaid seems better in that line of appliances.

Apr 02, 2017 08:08 AM #24
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