©Patricia Feager, 3/3/2017
Brands I have come to know, like, and trust outside of the Real Estate Industry and how they have shaped the way I think about my own Real Estate business.
EVEREADY BATTERIES - AN AMERICAN MADE PRODUCT
Invention and innovation have played an important role in the lives of consumers. My perception on consumer products was shaped by personal life experiences, my parents, and their parents. In 1896, Eveready was the first manufacturer to develop dry cell batteries. They reinvented themselves in the late 1950's when they introduced alkaline technology. I was part of the first generation that experienced portable power. Transistor radios revolutionized the way teenagers listened to music. When it came to Rock & Roll, I was forever ready! By 1989, Eveready introduced my children to the world's first AA lithium batteries, and by 1995, they were the first company to introduce consumers to an on-battery tester to check the life of alkaline batteries, thus saving consumers money. In 1997, technology was once again transformed by Eveready when they invented a long-lasting AA battery for digital cameras and cell phones. Without a digital camera and a cell phone, I could not stay in business.
The first time I realized how important brand names meant to the American Public was when I was engaged to be married. My first appliance was a General Electric Gas Stove. My mother and my aunts insisted the only thing I really needed to keep a happy marriage was a GE Kitchen Stove, Refrigerator, Washer, Dryer, and an electric GE Window Air Conditioning unit. Those GE products were really built to last because they even outlasted my husband! Little did Jack Welch know how his winning ad campaign had on the influence of women. As a Real Estate Agent, the kitchen and the master bedroom still persuades the buyers more than anything else. GE's slogan, "We bring good things to life," reminded consumers what's best and that theme continues today. Young adults leaving the nest going on their own no longer need to take sage advice from family members. They can shop on-line and check consumer reports.
Anyone and everyone who plans to run a business will need to have an award winning brand graphic design system to beat the competition and/or stay in business. People are on the Internet 24-7. One second matters between survival and obsolescence. With the invention of e-brochures flyers, instagram, youtube video, etc., information is consistently available to on-line viewers. For years now, brick and mortar stores have gone out of business. Consumers no long need to walk into a store and many homeowners will not open the door to a stranger selling products. HOA's and Property Management Companies have restrictions and neighborhood guidelines. Web persuasion is highly effective, plus it works! It is the easiest way to get information and has an instant emotional impact. The biggest challenge Real Estate Agents have, is educating the public to know the difference between what is bogus and accurate. People still need credible and verifiable Real Estate Agents who are licensed to sell, not savvy enough to create web sites that lure people in for all the wrong reasons with data that isn't true, current, or even pertinent for local consumers.
The inspiration for this post comes from Ron and Alexandra Seigel, Active Rain March Challenge: Name 3 Brands You Trust & Why? Their business is in Santa Barbara, CA. My business is local to the Dallas-Fort Worth area in Texas. The message is loud and clear - people listen to other people and they listen more when there are no people through various new technology. Loyalty has to be convincing.