3 Brands to Trust and Why...what an interesting concept. So here goes...
Harvard-Is it a Brand? Or a college? I think its a brand because it is more than just a school for rich kids to go to, it has a plethora of business applictions. It's industry information and publications and insights get into marketing and building your business. To be successful you need to get outside of real estate specific education and into true learning. Need clients, employees, setting up a team? Look into the psychology of it, not just what your gut tells you or what you saw someone else do. So its not just a college, its a brand that is well known, business specific, and a great place to increase your knowledge about how business should run. It's a reference source with seminars, webinars, and publications.
Nissan Motors....why? Because I can't afford for my car to break down. I have had them for years, its moderately priced, looks good, and best thing-it runs everyday. I wish all my products worked as well as my Nissan and when it was time for a new one I didn't even look at competitors. Why take a chance on an unknown?
Last, but not least, Holiday Inn Express. I used to travel, a lot, and I always looked for a Holiday Inn Express. Why? I knew what I was getting, what it was going to look like, what was included. I did not want to take a chance of being in a new city and not knowing what the hotel was like. Traveling was stress enough without an adventure at night. Added bonus-as a "club member" they recognized me with a cookie, paper, and water bottle-perfect.
So thats my choices-I have others, but these are 3 I recommend highly!